Emirates introduces the world’s first interactive amenity kit in Economy Class

Emirates has launched the world’s first interactive amenity kit in Economy Class providing a more comfortable travel experience. The stylish new amenity kits utilise augmented reality (AR) technology to unlock immersive content on mobile devices.

The kit bags come in six designs inspired by six regions in Emirates’ global network – Australasia, Latin America, Middle East, Africa, Europe and the Far East. The designs incorporate the colours and patterns of each of these regions and the Middle East design, in particular, features Arabic calligraphy by UAE-based artist, Tagelsir Hassan.

The kits include all the necessities for additional comfort on long-haul flights including an eye mask, earplugs, toothbrush and toothpaste, and socks – each tailored to the style of the kit bag. The multipurpose pouches are made of Neoprene material – a water resistant fabric – and is designed to be reused after the flight to store anything from devices to cosmetics or stationery.

Emirates is the first airline to introduce AR technology with the amenity kits making it the world’s first interactive kit bags. By downloading the Blippar mobile phone app, and using it to scan the bags, customers will be able to unlock a world of entertainment on their mobile devices.  Emirates partnered with Blippar, the world’s leading AR and visual discovery platform, to create exclusive content including activities and health tips for a more comfortable and relaxing travel experience. The content will continually be refreshed every six months so customers can look forward to new updates.

More broadly, the Blippar app is a Visual Browser which enables customers to discover more about the world around them. Customers can point at thousands of objects already recognised by Blippar (laptops to clothing and food to pets) to get additional information on those items. The content explains the object, the context and other useful and interesting facts – and is sourced from Blippar’s knowledge graph called Blipparsphere. Both the Blippar app and Blipparsphere are powered through Artificial Intelligence technology.

The cutting edge bags are part of Emirates’ continued product enhancement to improve comfort and convenience for Economy Class passengers. The entertainment on the app complements Emirates’ award-wining inflight entertainment system – ice Digital Widescreen –  which has recently clinched its 12th consecutive award for ‘World’s Best Airline Inflight Entertainment’ at the Skytrax World Airline Awards 2016. Passengers across all classes can enjoy over 2,500 channels of entertainment and free Wi-Fi on board all A380s and most B777s.The amenity kits are available on selected long-haul routes and on all ultra-long haul services starting from August.

To activate the augmented reality technology with the amenity kits:

  1. Download the Blippar app from the Apple Store or Google Play on your mobile device
  2. Scan the designs on the amenity kits
  3. Enjoy immersive content on your mobile devices

About author

TnH Global
TnH Global 4067 posts

Our platform is the most comprehensive, current and accurate content destination for tourism that also offers the opportunity to connect and network with quality buyers and sellers.

Name: TnH Global              Email: admin@tnhglobal.com

You might also like

Destinations

Ginger Hotels expands its footprint in Goa

Ginger Hotels announced the opening of their second hotel in Goa with the launch of Ginger Goa, Dona Paula. The move is in line with Indian Hotels Company Limited’s (IHCL)

Aviation

Air India to be split into four entities before sale

India will break up its debt-burdened flag carrier Air India into four separate companies and offer to sell at least 51 per cent in each of them as part of a disinvestment

Travel Trade

Head to the shores this summer with tripadvisor’s 2017 travellers’ choice awards for beaches

India’s Radhanagar Beach, Andaman and Nicobar Islands ranks #8 in the World! Baia do Sancho Fernando de Noronha, Brazil is #1 in the World Radhanagar Beach, Andaman and Nicobar Islandsis

Slider

Taiwan Expo 2019 to strengthen India-Taiwan business relations

Bureau of Foreign Trade (MOEA) and Taiwan External Trade Development Council (TAITRA), Taiwan’s foremost trade promotion body announced the second edition of ‘Taiwan Expo’ at Pragati Maidan in New Delhi,

Destinations

Sabre Virtual Payments enhances payment security for CTM Singapore

Sabre Corporation has just launched Sabre Virtual Payments for Corporate Travel Management (CTM) Singapore, contributing to improved productivity and optimized revenue by enabling secured transaction channels between travellers and suppliers. Sabre

Slider

ITDC steps up for Tihar Jail inmates to train them under “Hunar se Rozgar Scheme”

30 inmates to be trained under 1st batch on “Front Office Associate” Course AIH&TM to award participants with certification on successful completion of the training India Tourism Development Corporation Ltd.

Technology

ixigo Skill for Amazon Alexa launched in India

Now ask Alexa where you can go next month for under Rs.10,000 Leading travel marketplace, ixigo has launched the ixigo skill for Amazon Alexa in India. The ability of this

Slider

Bullet train project extremely essential for India, says Railway Board Chief

He added that the Mumbai-Ahmedabad high speed corridor has a deadline of December 2022 and said the Railways was hopeful of completing it by then. Calling the bullet train “extremely

Slider

60 new train services to take off in Mumbai local network

Western Railway suburban service will get 32 new trains whereas Central Railway will get 28 – 14 for the trans-harbour and 14 for the main line, as per plans drawn

Slider

5 unique experiences to be enjoyed in Shandong

Shandong Province known as ‘A Jewel between Beijing and Shanghai ‘ is placed strategically between these two cities and is easily accessible by a bullet train where you can reach

Slider

Indian Railways to discuss if Rajdhani Express train can make round trip daily

The railways will explore if it is possible for a Rajdhani Express train to make a round trip within 24 hours, with half-an-hour gaps for inspection at either end, to

Slider

SOTC witnesses 25-30 % growth in South India

Launches exclusive tailor made packages for travellers Strong uptake for the company’s Regional Tamil tours In a focused effort to cater to its growing south region travellers, SOTC has organized

0 Comments

No Comments Yet!

You can be first to comment this post!