Gold Rush for Kerala Tourism at PATA awards

Tourism Director collects two golds at annual gala for state’s innovative marketing campaigns!

Kerala Tourism received the prestigious Pacific Asia Travel Association (PATA) Gold Awards for its marketing campaigns- ‘Visit Kerala’ television commercial campaign and for the Kerala Tourism e-newsletter at a glittering luncheon function today in Jakarta.

The awards were presented to Kerala Tourism Director Shri U.V. Jose by Mr. Mario Hardy (PATA CEO) and Ms. Maria Helena (Director, Macao Tourism Office) at the Indonesia Convention Centre on the last day of the annual PATA Travel Mart, which started on September 7. The presentation ceremony hosted more than 800 global industry delegates.

“Kerala Tourism campaigns have always attracted international attention and admiration. The latest batch of PATA awards will once again turn the spotlight on the diverse attractions our state offers: from beaches, to heritage, wildlife and wellness,” said Tourism Minister Shri A.C. Moideen.

Kerala Tourism also participated at the exclusive travel mart, along with tour operator Spiceland Holidays, Kuruppath Heritage homestay and the Kumarakom Lake Resort. The PATA awards are tightly contested with this year’s competition attracting 212 entries from 71 organisations worldwide.

“The two PATA gold awards are further testimony to the effective and interest-evoking marketing strategies the state enjoys. They are also an endorsement both of our unique brand and products as well as the backroom engagement efforts that go into promoting them,” said Principal Secretary (Tourism) Dr Venu V.

Lauding the collective work that went into the campaigns, Shri Jose said it was a matter of pride to pick up the awards on behalf of Kerala Tourism. “Our many award-winning campaigns and initiatives showcase the state as a destination for families to relax, rejuvenate and reconnect. The award shows our strategies have gotten through to their target audiences,” he said.

The Visit Kerala commercials, aimed at the domestic tourist, were conceptualised and scripted by Stark Communications, Kerala Tourism’s creative and brand management agency. The Kerala Tourism e-newsletter is designed by Invis Multimedia.

Other winners on the night were Hong Kong Tourism Board, which received the PATA Grand award for Marketing; Ministry of Tourism, Republic of Indonesia, for Primary Government Destination Marketing and New South Wales, Australia, for Secondary Government Destination Marketing. Under the Marketing Media category, Korea Tourism Organisation received an award for Travel Advertisement Print Media and Hong Kong Tourism Board, for Social Media.

About author

TnH Global
TnH Global 4035 posts

Our platform is the most comprehensive, current and accurate content destination for tourism that also offers the opportunity to connect and network with quality buyers and sellers.

Name: TnH Global              Email: admin@tnhglobal.com

You might also like

Hospitality

Crowne Plaza Greater Noida launches food home delivery service

In current times it is essential to stay home to be safe. Keeping this in mind, Crowne Plaza Greater Noida has launched food delivery services so our guests can still

Slider

Experience the Greece countryside with Olive harvesting season

Greece has a long history of harvesting olives and is an olive producing country par excellence. The Mediterranean sun and the Aegean winds lend the fruit its unique taste. World’s third largest producer of edible olives and

Slider

TAAI & Air India Meeting Yield Results

We are happy that Air India agreed to the proposal from TAAI, after our recent meeting, that they must remunerate ALL IATA agencies irrespective of their size, for the sale

Taiwan: The Country that never sleeps…

A vacation in Taiwan is surely an unprecedented experience for a sole reason that Taiwan is a country that never sleeps. One has diverse places to explore starting from the

Destinations

Air India to resume Bhubaneswar-Bangkok flight from Dec 1

Air India is all set to resume international flight from Biju Patnaik International Airport in Bhubaneswar to Bangkok from December 1. Sources said the flight service to Bengaluru from Bhubaneswar

Slider

Explosion on rail track triggers sabotage speculation

An explosion occurred on the railway track in Bihar’s Buxar district just after Varanasi-Sealdah (Upper) India Express has triggered speculation of sabotage. An explosion occurred on the railway track in

Destinations

Luxury boutique hotel in Philippines improves online sales with RateTiger

Superior connectivity with OTAs results in 5% revenue growth in 3 months for Bayleaf Intramuros Bayleaf Intramuros, an upmarket boutique hotel in Philippines has improved in online sales with efficient

Slider

MATTA forges new oversea collaboration

Malaysian Association of Tour and Travel Agents (MATTA) continues to forge ties with overseas travel associations, this time with the Travel Agents Federation of India (TAFI), by inking a Memorandum

Reports & Survey

310 million flyers in India by 2018-19 says Report

With India’s civil aviation industry showing resilience lately, the number of air passengers in the country is likely to touch 310 million by the financial year 2018-19, says a report

Slider

Vistara may become first airline since 2011 to start foreign ops

Currently, Vistara has a fleet of 21 aircraft, making it eligible to fly abroad under the National Civil Aviation Policy 2016. With the launch of its international operations planned for

Latest

Treebo Hotels earns 2016 Tripadvisor Certificate of Excellence for 9 Properties

Treebo Group of Hotels, the Bangalore-based chain of budget hotels has announced receiving the TripAdvisor® Certificate of Excellence for 9 of its properties for 2016.In its sixth year, the achievement

Aviation

Emirates to add a fourth daily flight to Riyadh

Emirates will boost its services to Riyadh with the addition of a fourth daily flight to the Saudi capital from 1 September 2018. The addition of the fourth daily service will take

0 Comments

No Comments Yet!

You can be first to comment this post!