Jordan to host resilience through Tourism Summit
International experts, academics and government representatives to showcase how resilience planning is impacting the global travel and tourism industry.
Leading international experts in the field of resilience planning will gather in Jordan in June to discuss best practice for the travel and tourism industry and the impact of tourism resilience on destinations, businesses and the global traveller.
The two-day Resilience Through Tourism Summit (from 26-27 June 2018) will be hosted in Amman by Jordan Tourism Board with the support of international development agency USAID.
Jordan has adopted a strategic approach to tourism resilience planning in recent years, maintaining traveller numbers to the region through perception management, partnerships and the use of positive narrative, as well as embracing new techniques, technology and tactics.
Key speakers at the conference will include the Jordanian Minister of Tourism and Antiquities, H.E. Lina Annab, as well as world-renowned speakers from organisations including CBS News, Jamaican Ministry of Tourism, USAID, TripAdvisor, Google, Mastercard and WTTC.
Topics to be discussed will include: ABCs of Resilience, Perception and Brand Management, Creative Use of Analytics, Business Continuity and Regional Cyber security and Social Media.
You might also like
In August, enjoy one long weekend after another
August can be one big holiday. The month kicks off with a four-day-long weekend for a quick getaway if you take the day off on Friday, August 4, through to
Thai Airways devises promotional fares for flyers
Thai Airways has on offer a slew of promotional fares for students, MICE tourists and wedding groups planning a trip to Thailand, Australia and New Zealand. We are living in
Namita Zutshi Introduces NAMZ BAKE HOUSE, New Creative Cakes Design Studio to Delhi NCR
Now homemade designer cakes are just a call away For all the cake lovers, here is some heartening news! Delhi NCR residents and tourists have a new reason to come
