January 23, 2018 TnH Global

Krasnodar in Russia signs Salvia Promoters as its India representative

Russian province of Krasnodar Krai, home to 2014 Winter Olympic destination Sochi, has appointed Delhi based Salvia Promoters, a destination marketing company, as its tourism representation office in India. Located along the picturesque Black Sea coast, Krasnodar Krai is in the North Caucasus and is the southernmost region of Russia bordering Georgia and Crimea.

Over the last few years, Krasnodar region has emerged as Russia’s biggest tourism hotspot, thanks to its wonderful climatic conditions, various historical and tourist places of interests and activities, availability of therapeutic mud and mineral rich springs, modern infrastructures and world class hotels, resorts and recreational centres. The region has today transformed into the most favoured tourist destination in the country by Russian travellers and is now increasingly finding favour with international travellers.

Commenting on the appointment of Salvia Promoters as Krasnodar’s tourism office in India, Marina Sharapova, Head of Tourist Information Centre, said, “Our countries have been the closest allies for the last over seventy years and it is high time that we took steps to bring our people closer through tourism. Krasnodar region is the most popular tourist region of Russia with great climate and rich touristic resources that meets the expectations and tastes of discerning Indian tourist travellers. The appointment of Salvia Promoters is a step in that direction and to create the right buzz and awareness about Krasnodar region in what has emerged as one of the fastest growing tourism source market of the world.”

According to Prashant Chaudhary, Managing Director of Salvia Promoters, “Hailed as the Switzerland of Russia, Sochi, in Krasnodar Krai, is today one the finest tourist destinations in the world and boasts of an incredible tourism infrastructure, especially in the aftermath of 2014 Winter Olympics. You have casino that offers finest gaming experiences, a great many range of water based as well as adventure sports activities like river rafting and bungee jumping to name a few, children parks, longest skyway, best skiing slopes in the world, cycling excursions in city and countryside, some great shopping and culinary experiences in cities like Sochi and Krasnodar, among others.”

Furthermore, outlining Salvia’s plan for Krasnodar region’s promotion in India, Chaudhary, said, “Our mandate is to promote this wonderful region in the Indian market and grow Indian arrivals there. We have already put our destination promotion and marketing plan in place. Going forward, we will be aggressively showcasing the region to our trade partners all over the country through leading travel event platforms like SATTE, OTM and IITT and scores of city based B2B travel fairs. Both trade and consumers would see a lot more of Krasnodar region through B2B and consumers driven initiatives all over the country. Besides, we plan to undertake aggressive media and PR activities, destination familiarization tour for trade and press and digital promotions, among others, in order to create awareness about the destination and drive incremental outbound travel numbers from India.”

Spread over 76,000 square kilometres, Krasnodar region is home to high mountains, hundreds of gurgling Mountain Rivers, long coastline along the Black Sea, Mediterranean climatic conditions along its coastal area and picturesque countryside. The average January temperature in most of the region is around 3-5 degree Celsius and in July at around 22-24 degree Celsius, making it one of the most favoured tourist regions in Russia.