Leading Chinese travel site Ctrip awards ‘Chinese Preferred Hotel’ certification to Armani Hotel Dubai

Armani Hotel Dubai, the award-winning hotel located in the iconic Burj Khalifa, has received the ‘Chinese Preferred Hotel’ certification from Ctrip, China’s number one travel website and Online Travel Aggregator (OTA) catering to businesses and consumers. The certification recognises the Chinese-friendly services offered by Armani Hotel Dubai, which has seen the number of Chinese visitors increasing year-on-year and especially in recent times with the UAE providing visa on arrival.

According to the Dubai Department of Tourism & Commerce Marketing, Dubai welcomed 520,000 Chinese visitors in 2016, up by 22 percent over 2015, and increased to 632,000 during January to October 2017, a 48 percent growth over 428,000 visitors during the same period in 2016.

Mark Kirby, General Manager of Armani Hotel Dubai, said: “The certification from Ctrip is a strong endorsement on the friendly services that we offer our valued guests from China. Over the years, we have seen a significant increase in the number of Chinese visitors, who travel for business or leisure, and find our amenities as a perfect complement to their lifestyle choice. The Armani brand is popular among Chinese and they value the association of the global fashion legend with Armani Hotel Dubai. The design influences of Giorgio Armani and the location in Burj Khalifa are significant draws for Chinese visitors.

“With Mandarin-speaking Lifestyle Managers and a delectable choice of cuisine as well as effortless proximity to The Dubai Mall, one of the favourite destinations for the Chinese visitors, we have also hosted grand weddings and business events. The Ctrip certification will further strengthen our appeal to Chinese visitors.”

With the provision to attach a special badge to highlight its Chinese-friendly services, Armani Hotel Dubai will now have priority participation in Ctrip marketing campaigns that have considerable influence across the Chinese travel and tourism industry. Celebrating its ‘Stay with Armani’ philosophy, where every guest is considered as a personal guest of fashion legend Giorgio Armani, the hotel’s unique location in Burj Khalifa has made it a preferred destination for connoisseurs and for destination weddings.

Founded in 1999, Ctrip is China’s number one travel agency with 17 branches and 30,000 employees. It boasts hotel coverage in 234 countries with 1.2 million hotels.

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