Palladium Hotel Group appoints Blue Square Consultants as India Representative

Palladium Hotel Group, a leading Spanish hotel chain has appointed Mumbai-based Blue Square Consultants (BSC) as its representative in India. Palladium Hotel Group is an internationally renowned Spanish hotel chain with 50 diverse properties located across Spain, Mexico, Dominican Republic, Jamaica, Sicily (Italy) and Brazil. As Palladium Hotel Group’s representative in India, Blue Square Consultants will conceptualize, implement and promote PR and sales strategies for three of their Spanish properties in India – Hard Rock Hotel Ibiza, Hard Rock Hotel Tenerife and Ushuaïa Ibiza Beach Hotel in Spain.

Ushuaïa Ibiza Beach Hotel is the first of its kind in the world to pioneer the concept of party hotel/ beach club. The hotel has non-stop music and entertainment with DJ performances, fashion shows, live concerts, festivals, pool parties, and product launches with the world’s leading celebrities. With the best international DJs playing almost every day, The Ushuaïa Club is the ideal choice for the best daytime parties in Ibiza. George Clooney and wife, Leonardo DiCaprio, Paris Hilton, Ranbir Kapoor and Katrina Kaif are some of the famous celebrities that have visited the hotel.

Hard Rock Hotel Ibiza is the first Hard Rock Hotel of Europe that combines the style and energy of the legendary brand. The hotel located on the famous Playa d’en Bossa, next to the Ses Salines nature reserve offers weekly open-air concerts, rooms with private pools and exclusive Hard Rock brand services like Rock Spa, Body Rock and the Rock Shop. It also houses SUBLIMOTION, considered the world’s first gastro show by Michelin Star Chef Paco Roncero.

The volcanic island of Tenerife is the largest of the Canary Islands and one of the most fascinating destinations in the world. The sea facing Hard Rock Hotel Tenerife proudly boasts of two stunning swimming pools and access to an artificial lagoon, as well as haute cuisine à la carte restaurants.

Commenting on the appointment, Sergio Zertuche, Chief Sales & Marketing Officer, Palladium Hotel Group said, “India is turning into a strong outbound market in the world and is ranked among our top 20. Ibiza is among the popular places visited by Indians which is also known for its vibrant music scene and eagerly-awaited concerts every season while Canary Islands is a new destination that Indians are exploring in Spain. We are excited to partner with Blue Square Consultants as it is a highly reputed organization with a strong foothold across different cities in India. Owing to their successful track record, we are confident that their expertise will help us gain greater visibility in the Indian market and we look forward to welcoming more Indians to our hotels on their holiday to Spain.”

Lubaina Sheerazi, COO, Blue Square Consultants added, “We are delighted to represent three of Palladium Hotel Group’s finest hotels in Spain and are excited to drive results for them in the India market. Spain has always been an aspirational destination for Indians and with Palladium Hotel Group’s attractive offerings we aim to target families, experiential travelers, honeymooners and music aficionados.”

Disclosing her strategy for the brand, she added, “Our predominant plan is to get the trade allied and on board through trainings, participation in trade fairs/exhibitions and conducting FAMs for travel trade and media to experience the properties first hand. We are confident of building a strong presence for Hard Rock Hotel Ibiza, Hard Rock Hotel Tenerife and Ushuaïa Ibiza Beach Hotel in the Indian market.”

About author

TnH Global
TnH Global 4010 posts

Our platform is the most comprehensive, current and accurate content destination for tourism that also offers the opportunity to connect and network with quality buyers and sellers.

Name: TnH Global              Email: admin@tnhglobal.com

You might also like

Latest

Belize Visa

Explore Belize Visa Information On this page, you will get detailed information about Belize Visa and formalities.  Visa Information for the Belize Visa Note & Fees Transit Visa Belize doesn’t

Latest

Israel reduces visa fee to INR 1,100 for Indian travellers

In an effort to encourage more Indian travellers to visit Israel, the country has reduced its visa fee to INR 1,100 from its previous INR 1,700 charge for Indian citizens. 

Trending

Experience the Greece countryside with Olive harvesting season

Greece has a long history of harvesting olives and is an olive producing country par excellence. The Mediterranean sun and the Aegean winds lend the fruit its unique taste. World’s third largest producer of edible olives and

Destinations

Visit Monaco celebrates New Year with Karan Johar and Millionaireasia India

Millionaireasia India, the country’s first by-invitation magazine for HNIs along with The Monaco Government Tourist and Convention Bureau, brought in 2018 with an emphatic bang at a spectacular event that

Destinations

roomsXML announces merger with getabed

B2B accommodation only specialists’ roomsXML and getabed are pleased to announce the merger of their businesses. Both roomsXML and getabed are independently owned and have been successfully providing accommodation only

Latest

India takes lead to run freight train from Dhaka to Istanbul

Codenamed the ITI-DKD-Y corridor, the container train’s route is scheduled as Dhaka-Kolkata-Delhi-Islamabad-Tehran-Istanbul. Taking a leaf from China’s run to Europe, India is going to showcase its might in freight movement

Destinations

Fall in love with the very best of Autumn in Japan

After bidding farewell to the Fireworks Festival of Japan, which concludes in the summers, the blue sky adopts a gentler hue welcoming the Autumn season. This is the best time to

Slider

TIRUN launches mobile application for enabling faster & easier bookings for travel partners

To feature virtual reality-based content and Partner Search option for smarter bookings In a move aimed to make cruise bookings simpler for its partners, TIRUN, the exclusive India representative of

Government

Kanpur train accident prime suspect and alleged ISI agent Samshul Hoda arrested in Nepal

The role of ISI is being suspected in the incident! One of the key suspects in the Kanpur train derailment in November has been arrested from Tribhuvan International Airport in

Reports & Survey

Travel queries grew by 53% in India during February-April 2017 says Google

With the ongoing summer break, Google India recently revealed that the overall travel related queries went up by 53% during February-April, compared to the same period last year. Overall travel related

Latest

Chhattisgarh stresses on eco-ethno tourism

Chhattisgarh Tourism Board is determined to make the best use of its plethora of new eco-tourist destinations in the state. If jungle jaunts and wildlife adventure is something you enjoy,

Latest

Wedding above the clouds on Turkish Airlines flight

Two people who’d fallen in love after meeting on a Turkish Airlines flight returned, exactly one year later, to take their romance to another level. Finally, on 6th May 2015,

0 Comments

No Comments Yet!

You can be first to comment this post!