Saudi family travel is dominating the tourism segment: GlobalData

Family and multi-generational travel is a rapidly expanding tourist segment within the global tourism industry and with a number of Saudis willing to explore new destinations outside their comfort zones, there are substantial opportunities for businesses outside the Middle East, according to GlobalData, a leading data and analytics company.

Current analysis is mostly focused on the emergence of this trend in the West, with consumers showing growing interest in adventure, active and cultural family holidays. Despite family travel being substantially bigger in the Middle East, especially in states of the Gulf Cooperation Council (GCC), the attitudes and preferences of this cohort remain relatively unexplored.

GlobalData’s report: ‘Tourism Source Market Insights: Gulf Cooperation Council’ stated that though the GCC countries make up only 12.6% of the total population of the Middle East, they comprise 64.2% of the total international departures from the region, a fact that highlights the importance and potential of the countries of the Arabian Peninsula as a global tourism source market. Qataris and Kuwaitis are topping the global list of average outbound expenditure per resident.

Konstantina Boutsioukou, Travel and Tourism Analyst at GlobalData, comments: “Family trips dominate outbound travel from the GCC. For instance, in Saudi Arabia family travel accounts for 73.1% of international departures, a fact that highlights the great opportunities for businesses willing to target this cohort.”

Saudi travelers typically stay within the Middle East. Bahrain, the UAE and Jordan are the three most visited destinations. Jordan, realizing the potential that lies in family travel has effectively tapped into this trend by diversifying its tourism offering to match the needs of these visitors.

Boutsioukou continues: “Visits to historical heritage sites such as Petra, Wadi Rum and the Gulf of Aqaba add an educational aspect to trips. Families can combine a cultural trip with a sun and beach holiday where they can relax in the seaside resorts of the Red Sea and enjoy the area’s nature and milder climate. The political stability and security, as well as the shared language, religion and values have also played an important role in the popularity of Jordan among Saudis.”

Yet, as a number of Saudis are willing to explore new destinations, there are extensive opportunities for businesses outside the Middle East. Given the importance that most Muslim GCC residents place on their religion, respecting their faith, showing an understanding of their culture and trying to cater for their specific needs is essential for businesses willing to target this market.

Boutsioukou adds: “Hoteliers, tour operators and foodservice businesses can provide prayer mats and the direction of Qibla (prayer direction) as well as include halal food and special buffets during Ramadan and not offer alcohol.

“Furthermore, respecting the desire of travelers to be physically close to their family members, even if this means staying at the same floor or in adjacent rooms in a hotel, businesses can ensure that they are creating a friendly and accepting environment that will make their visitors feel at ease, despite substantial differences in culture and social norms.”

About author

TnH Global
TnH Global 4066 posts

Our platform is the most comprehensive, current and accurate content destination for tourism that also offers the opportunity to connect and network with quality buyers and sellers.

Name: TnH Global              Email: admin@tnhglobal.com

You might also like

Slider

JW Marriott Mumbai Sahar goes dark to shine a light on climate action

Hotel supports worldwide Earth Hour movement for the environment JW Marriott Mumbai Sahar goes dark to shine a light on climate action with Earth Hour 2017. The hotel will join

Destinations

Singapore welcomes 1 million tourist arrivals from India

Singapore Tourism Board celebrated the milestone achievement with in-flight celebratory experiences for passengers travelling to Singapore on 31 December 2015. More than one million Indian travellers visited Singapore last year

Milestone of 1,000,000th visitor of visit Maldives year 2016

Achieving yet another milestone of Visit Maldives Year 2016, Maldives proudly welcomed the one millionth visitor of 2016 at Ibrahim Nasir International Airport. Alefiya Merchant from India who arrived on

Latest

Badrinath and his Dulhania celebrate their endless love affair with Singapore and SilkAir

The Singapore Tourism Board (STB), together with SilkAir, the regional wing of Singapore Airlines, organized a press conference today to announce their close collaboration with Dharma Productions for a major

Trending

The Taj Mahal Hotel, New Delhi presents ‘Carnival for a Cause’

A platform built amongst the fashionistas in the industry, building a strong connect on the noble cause of Breast Cancer awareness In its endeavor to constantly deliver meaningful experiences to

Latest

Ethiopian to augment flight frequency to Guangzhou

Ethiopian Airlines, the fastest growing and most profitable African airline, is pleased to announce that it will add a thrice weekly service, on top of its daily flights, to Guangzhou

Slider

IHG opens Holiday Inn Express in Gurgaon Sector 50

InterContinental Hotels Group expanded its Indian portfolio of Holiday Inn Express by opening Holiday Inn Express Gurgaon in Sector 50. IHG will open 13 more Holiday Inn Express hotels in

Technology

Asian cities dominate top 10 rankings of international tourist arrivals in 2017, says GlobalData

Asian cities had outnumbered their counterparts in Europe and America in terms of international tourist arrivals in 2017, according to leading data and analytics company GlobalData. Asia was represented by

Trending

8 Humsafar Special Trains between Secunderabad and Ahmedabad

In order to clear extra rush of passengers during Diwali/ Puja season, the South Central Railway will run eight Humsafar Holiday Special Trains between Secunderabad and Ahmedabad. Accordingly, the Train

Slider

Top 11 eco-friendly destinations around the Globe

1- Costa Rica World’s pacesetter in ecotourism, Costa Rica has got a substantial percentage of protected areas and is planning to become the first carbon neutral destination by the year

Slider

Discover the shutterbug in you at the Serai & Barefoot photography contest

~ Explore your innate photography skills & showcase your best captured travel experiences at The Serai & Barefoot Resorts ~ A great photograph takes a second to click and a

HR News

TAT New Delhi announces the appointment of New Director

Isra Stapanaseth has been appointed as Director of Tourism Authority of Thailand (TAT) New Delhi office. He takes over from Runjuan Tongrut (who was appointed as Executive Director for East

0 Comments

No Comments Yet!

You can be first to comment this post!