SOTC observes huge potential for International Luxury Travel

Indian travellers today are increasingly looking for authentic experiences with exclusive and indulgent bespoke itineraries. SOTC has always tailored to the needs of its customers in providing the best of products and services. To cater to this set of expectations, behavior and preferences of the subsequently rising wave of luxury consumers; SOTC has handpicked bespoke extravagant offerings for the discerning Traveller.

Luxury travel has entered a new phase, in which authentic experiential vacations hold more meaning in luxury travel. Internal research at SOTC Travel has shown that there has been an increase in demand for luxury segment as people are progressively looking at experiential travel as compared to the traditional holidays only focusing on attractions / sightseeing. Travellers today want to experience the local culture, cuisine, adventure activities the destination has to offer.

To capture this high potential luxury market for the outbound Indian traveller, SOTC offers “Perfect Moments” – Luxury Travel packages by SOTC. To promote the offerings SOTC has also crafted a coffee table book with details on exclusive properties and destinations. The book highlights a treasure of inspiration and information on luxury travel & showcases the world’s most exquisite boutique hotels and the finest luxury resorts intertwining local cultures, traditions and flavours.

Perfect Moments caters to varied typed of travellers, from those who prefer the comfort of known destinations and familiar indulgence to those who seek the thrill of adventure of who wish to set out on a journey of discovery to unexplored places. With an approximate growth of about 20% in the luxury travel segment, travellers are now looking for experiences such as Scuba diving, hiking in remote locations, Sky Diving, Private Yatch hire, wine making / cooking classes, Private Island picnics, etc. Some of the preferred destinations for luxury travel are Europe, South Africa, Botswana, Zimbabwe, Scandinavia, Eastern Europe, Croatia, Japan, South America, Oman, Jordan, and New Zealand.

The customer profile in the luxury segment varies a range of travellers from corporate, honeymooners, families amongst others. While the journey could vary between 6 days for short hauls to 15 -20 days for long hauls, the itineraries are customised based on the demographics of the group travelling and the holiday experiences crafted considering the groups’ interest and their preferences.

Speaking about the exclusive product offerings, Amod Thatte, Head Product, Contracting & Innovation, SOTC Travel said, “Luxury travel market has a huge growth potential and would see immense demand from the emerging markets. Exposure to social media, growing disposable income and easy visa availability are some of the factors which are propelling the growth of luxury travel in market. To cater to this demand we have curated unique bespoke customised luxury packages- Perfect Moments for our customers.  We believe in the philosophy to Innovate, then create. This thought guides and encourages us to make every journey special. Perfect Moments, Luxury Travel by SOTC seeks to redefine luxury travel cliches for connoisseurs. Our exclusive Coffee Table Book collection is curated and designed exclusively for esteemed and discerning travellers across the world. We aim to make every trip unforgettable with the finest handpicked resorts, chic design hotels, exotic islands, cruises, yachts, adventure holidays, spas and much more.”

About author

TnH Global
TnH Global 4069 posts

Our platform is the most comprehensive, current and accurate content destination for tourism that also offers the opportunity to connect and network with quality buyers and sellers.

Name: TnH Global              Email: admin@tnhglobal.com

You might also like

Slider

New rail website, app soon to help book tickets faster

The railways is set to launch a revamped website and new Android-based Indian Railways Catering and Tourism Corporation (IRCTC) mobile App to ensure faster and easier ticket-booking and help passengers

Trending

Preferred Hotels & Resorts celebrates 50 years of inspiring travel

World’s largest independent hotel brand announces year-long Golden Anniversary campaign featuring its first-ever video campaign and social media microsite, exclusive bonus points promotion, and experience-rich package Fifty years after 12

Latest

Ajay Devgn and Kajol to be the brand ambassadors of Andhra Pradesh tourism

Ajay Devgn and Kajol will be the brand ambassadors of Andhra Pradesh tourism as the state tries to promote tourism to generate additional income. Leading Bollywood actor Ajay Devgn and

Slider

TFS’ in-house QA App wins at prestigious IMAGES Retail Technology Awards 2017

TFS (Travel Food Services) was conferred the IMAGES Most Admired Retailer of the year: Technology Innovation in the more than 50 crore category. The IMAGES Retail Technology Awards which were held

Aviation

Gulf Air launches Bahrain Tourist Visa service

Gulf Air, the Kingdom of Bahrain’s national carrier, has today in partnership with VFS Global, the world’s largest visa service provider, launched a Bahrain Tourist Visa Service available via visa.gulfair.com exclusively for

Destinations

Diwali Celebrations in Different Regions of India

Diwali, also called Deepavali or the “festival of lights”) is an ancient Hindu festival.  It is one of the largest and brightest religious festivals in India. The festival of Diwali

Latest

India, Nepal to set up a joint forum to promote tourism

Indo-Nepal Tourism Forum to be set up for mutual consultation and promotion of tourism, said India’s Tourism Minister. Ramayana and Buddhist circuits to be promoted through common branding by India

Latest

JW Marriott Mumbai Sahar goes dark to shine a light on climate action

Hotel supports worldwide Earth Hour movement for the environment JW Marriott Mumbai Sahar goes dark to shine a light on climate action with Earth Hour 2017. The hotel will join

Aviation

Parliamentary panel discusses issues related to Air India stake sale

A Parliamentary panel on Tuesday discussed various issues related to Air India disinvestment and civil aviation ministry’s demand for grants for the next fiscal. The meeting of the parliamentary standing

Centara Azure Hotel Pattaya opens in Thailand

Centrally-located within a prime setting in Central Pattaya, the newly-opened Centara Azure Hotel Pattaya has joined the existing six Centara properties in the city. This stylish hotel provides convenient access

Slider

InterGlobe Technology Quotient to showcase at SATTE 2017

With technology redefining every aspect of travel and tourism industry in the recent years, InterGlobe Technology Quotient has emerged as a mammoth of advanced technological solutions. This year at SATTE

Latest

Africa’s first Ethiopian A350 to Go Green for St. Patrick’s Day

Africa’s largest airline group, Ethiopian Airlines, proudly announces that it will be part of the annual Global Greening initiative of St. Patrick’s Day on March 17, 2017. As part of

0 Comments

No Comments Yet!

You can be first to comment this post!