Sounds Air enlists Sabre technology to support domestic growth

Sabre Corporation announces a long-term distribution agreement with Sounds Air, which recently celebrated its 30th anniversary. Under this new agreement, Sounds Air will now be able to expand its sales and agency reach though Sabre’s global distribution system (GDS).

Based in Blenheim, New Zealand and gateway to the islands of the Marlborough Sounds, Sounds Air links the North and South Islands with scheduled flights to nine destinations, supporting the country’s growing demand for domestic travel and offering routes that cater to both locals and tourists. With annual tourism consistently on the rise in New Zealand[1], the airline has recorded a 75 percent increase in passenger bookings over the past three years. Its connection to the Sabre travel marketplace will further benefit Sounds Air as it continues to grow its operations.

“Sabre is delighted to partner with Sounds Air as they continue to expand in New Zealand. We aim to support their operations by providing Sounds Air with access to our innovative tools, including AdvanceConnect and Guaranteed Ticketing,” said Rakesh Narayanan, vice president air line of business, Sabre Travel Network, Asia Pacific. “Adding Sounds Air’s regional content to the Sabre platform will enable greater travel agency sales and broaden its distribution reach,” he added.

“Sabre delivers innovative technology that is instrumental to achieving our growth plans, as we continue to set high objectives for ourselves and maintain our passion for the people and places we serve. This has been a long-term project between Sabre and our service provider, Takeflite Solutions, and the support we have had from both parties has been exceptional,” said Andrew Crawford, managing director of Sounds Air.

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