Switzerland Tourism launches the new campaigns for Winter and Summer 2017

  • Focus on promoting winter tourism with their new tagline ‘You can… but you don’t have to’
  • Summer campaign to be led by Brand Ambassador Ranveer Singh

Switzerland Tourism today announced the launch of its Winter Campaign for 2016 and ‘Nature wants you back’ campaign for summer 2017. The Winter campaign will focus on all the action and adventure that can be explored in one of nature’s most artistic canvases – Switzerland, with the tagline ‘You can… but you don’t have to’. The summer campaign “Nature wants you back”, to be led by Brand Ambassador Ranveer Singh was also launched. The campaign tag line is the perfect expression of how one chooses to be ‘#INLOVEWITHSWITZERLAND; have an adventurous adrenaline filled vacation or a leisurely, relaxed trip whilst taking in the beauty of the breath-taking nature, scenery and serenity of the country.

The campaign launched in presence of the tourism partners of Switzerland – Davos Klosters, Bernina Express, St Moritz and Glacier Express, hopes to further increase and sustain the double digit growth of 16% seen in 2015-2016. With an initial focus on the winter tourist, Switzerland Tourism will showcase the multiple options like skiing, sledging and snowboarding for the active traveller and Christmas markets, open air hot springs and igloo stays for the more relaxed visitor looking for pure white relaxation in winter. The summer focus for the campaign too will be packed with an array of activities such as sky-diving, wakeboarding, canyoning, etc. combined with Switzerland’s best touristic and nature highlights.

Claudio Zemp, Director – India, Switzerland Tourism, said, “In India we see people getting more adventurous these days. They do not only want to take a cable car up a mountain and take pictures but also want that thrill and rush which one gets while doing adventure sports. With a versatile and energetic personality like Ranveer Singh on board, we would like to showcase that Switzerland is not only about scenic beauty but also has many activities and adventures to offer to the more experiential Indian traveller. Winter is coming up and is an absolutely beautiful time to visit Switzerland. One can enjoy various winter activities and explore their hidden passion for adventure with sports such as skiing, snow-shoe trekking, tobogganing. Ranveer’s next trip is going to be in winter.”

Ritu Sharma, Deputy Director, Switzerland Tourism India, said, “Our new campaign is all about telling people that holidays in Switzerland can be anything that you want – there are lots of options for adventures and activities both in winter and in summer but if you would rather have a more relaxing holiday that’s absolutely possible too. Although Indians love to go on a vacation during the summers, we do hope for a change after this campaign. Apart from the picturesque natural beauty, Switzerland is also a complete package for families and honeymooners who are not only looking at a relaxing vacation but also crave some adventure.”

The must-visit places in Switzerland during winter are the attractions of St. Moritz and Davos Klosters, which are connected by the Rhaetian Railways. Davos Klosters’s new Spenglers Hotel features the latest in sophisticated design and completes with its very own chapel. Other highlights of Davos Klosters include ‘The Songbird festival Davos’ which is considered one of the best music festivals in Switzerland and The Master World cup. The sun-spoilt village of St. Moritz welcomes winter 2017 with several activities, deals, and newest openings including The Badrutt’s Palace Hotel which is launching Europe’s first ever Vintage Cigar Lounge and other events like Alpine World Ski Championships, the Snow Polo World Cup, the St. Moritz Gourmet Festival, Cricket on Ice, the Engadin Ski Marathon. The Glacier and Bernina Express are considered the prestige trains of the Rhaetian Railway. Plenty of exciting sports and event highlights also await and promise a winter holiday full of variety.

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