The Czech Republic strengthens promotional activities in India, forays into the Middle East market

The Czech Republic strengthens promotional activities in India, forays into the Middle East market

H.E. Mr. Milan Hovorka, Czech Ambassador in India together with Monika Palatková, Managing Director of Czech Tourist Authority – Czech Tourism and Vinay Malhotra, COO, VFS Global – South Asia & Middle East inaugurated Czech Tourism India office on 14th September 2017.

“I congratulate CzechTourism on opening an office in India. Permanent presence in one of the world’s fastest growing outbound market has been supported by me for a long time and I am glad to be present at the opening ceremony of the office. VFS Global is a reliable partner in the visa area and I am convinced that the partnership of Czech- Tourism with this company will lead to a further increase of interest about the Czech Republic,” commented H.E. Mr. Milan Hovorka, Ambassador of the Czech Republic in India.

CzechTourism has appointed VFS Global as its India representative in February this year. The inauguration of the office is a strategic step towards promoting the Czech Republic as a favoured tourist destination in India, which is emerging as a major strategic source market. This is in accordance with the official CzechTourism marketing campaign, which has continuously represented the Czech Republic as the land of stories since 2013.

“We have been working closely with VFS Global in India since the end of 2016 and it has proven to be successful in establishing the Czech Republic as a tourist destination in India. On this occasion, I am pleased to announce the expansion of our cooperation into another strategic region, the Middle East. We have entered into a contractual partnership, based on which VFS Global will implement several promotional activities focused on the leisure and MICE segments in the Middle East,” stated Monika Palatková, Managing Director of CzechTourism.

Over the past five years, the number of Indian tourists visiting the Czech Republic has almost tripled. In 2016, 66,500 Indian tourists visited the Czech Republic. The Indian visitor spend is also growing at a similar rate. “Owing to the substantial increase in numbers, it is important that we focus on India as a strategic source market for incoming tourism,” said Karla Šlechtová, the Minister for Regional Development. The Czech Republic is among the top ten fastest growing destinations for Indian tourists in Europe. By 2021, the number of Indians travelling to Central and Eastern Europe is expected to increase by 60%.

As a part of its promotional activities, Czech- Tourism successfully presented its various tourist attractions and products to Indian trade partners through its first ever multi-city roadshow in India, ‘Czech Republic – Land of Stories’ scheduled between 11-15 September 2017 in New Delhi, Bengaluru and Mumbai. Turkish Airlines, the general partner of this event along with six Czech companies participated in the roadshow. “Prague, the beautiful capital city of the Czech Republic, is extremely popular with Indians but there is so much more this wonderful country has to offer the discerning Indian travellers. CzechTourism India office will be focused on presenting new regions, products and experiences to the Indian Travel Trade and consumers. The central promotional theme of CzechTourism in 2017 has been Baroque. The year 2018 will be a period of celebration for the Czech Republic because it marks 100 years from the establishment of the independent country; the main focus will be monuments, places and traditions related to this period. We look forward to working in close cooperation with the Indian travel trade to promote these new products and experiences of the Czech Republic in the Indian market” summarized Arzan Khambatta, Head of CzechTourism India, when speaking about further plans.

About author

TnH Global
TnH Global 4048 posts

Our platform is the most comprehensive, current and accurate content destination for tourism that also offers the opportunity to connect and network with quality buyers and sellers.

Name: TnH Global              Email: admin@tnhglobal.com

You might also like

Slider

AirAsia India adds one A320 aircraft to launch three new routes

AirAsia plans to aggressively grow its Indian joint venture fleet by adding 10 planes a year and “India will become a very big hub for us eventually,” AirAsia group chief

Technology

Sabre introduces SafePoint, a smarter, faster and more accurate way to help protect travelers

SafePoint provides peace of mind for corporations by bringing risk management to the traveler. It provides visibility into the travelers’ entire trip, best in class global intelligence provided by iJET

Government

14.4% growth in Foreign Tourist Arrivals in November 2017 over last year

56.2% growth in foreign Tourist Arrivals on e-Tourist visa in November, 2017 over November, 2016  Ministry of Tourism compiles monthly estimates of Foreign Tourist Arrivals (FTAs) and FTAs on e-Tourist

Technology

Travelyaari’s tie up with Yes Money

Bus booking platform Travelyaari ties up with domestic remittance service provider Yes Money to facilitate quick ticketing transactions. Travelyaari has tied up with Yes Bank’s domestic remittance service, Yes Money,

Trending

IndiGo cancels 84 flights, grounds planes over engine issue

Aviation regulator Directorate General of Civil Aviation (DGCA) had expressed concern over grounding of A320 Neo aircraft of IndiGo and GoAir due to engine-related issues. The Pratt & Whitney (P&W)

Slider

Online travel agents liable to deduct TCS under GST: CBEC

Travel agents providing online ticketing and other services will be liable to deduct 1 per cent tax at source under the GST regime as they have been classified as e-commerce

Trending

South African Tourism trade delegation arrives in India to define targets and strategy for 2018

South African Tourism begins 2018 with the 15th edition of its biggest travel trade initiative in India. South African Tourism’s Roadshow will travel to five Indian cities; Mumbai, Kolkata, Bangalore,

Trending

Vistara launches hackathon for aviation sector in order to address challenges related to aviation sector

The idea behind it is to basically address problems in the areas like tracking traveller behaviour and personalisation, amongst other challenging aspects. The Hackathon is being held in partnership with

Abu Dhabi ranked among fastest-growing destinations in the world

Emirate ranked number one in the Middle East in Mastercard report Abu Dhabi host more than 4 million guests in the first 11 months of 2016 Annual growth rate of

Awards & Recognitions

The Golden Peacock at The Venetian Macao Awards Michelin Star for fifth straight year

Outstanding Indian restaurant recognised by world’s leading restaurant rating guide For the fifth year in a row The Golden Peacock at  The Venetian Macao has been recognised by the Michelin Guide Hong Kong and

Latest

A blend of heritage and tradition

Greenery, architecture and royal heritage with a strong local flavour are the highlights of Arya Niwas. Arya Niwas, the heritage hotel group based in Jaipur promises to offer value-for money

Trending

Royal Caribbean hosts largest movie premiere at sea

Harmony of the Seas Makes Movie Debut in Netflix Original “Like Father” on August 3 Royal Caribbean international, represented by TIRUN Travel Marketing in India, is pleased to announce that

0 Comments

No Comments Yet!

You can be first to comment this post!