Thomas Cook witnesses a strong 23% growth from Delhi-NCR Region

For Thomas Cook India, Delhi-NCR is a critical source market and forms a vital part of its Strategic Plan 2018-19. With a strong YoY growth of over 23%, this region is the Company’s strongly emergent source market and contributes a significant 15% to Thomas Cook India’s leisure business. The demand from cities like Delhi, Noida, Gurgaon, Ghaziabad and Faridabad continues to show impressive growth and this is complemented by emerging potential witnessed from in Meerut, Agra, Karnal, Ajmer in NCR as well.

To increase ease of customer access, Thomas Cook India has enhanced its distribution with an extensive network presence across 43 consumer access centres: 15 owned branches and 28 Gold Circle Partner (franchise) outlets across the North market. Thomas Cook India offers its customers a strong network in Delhi with 14 consumer access centres – 6 owned branches and 8 Gold Circle Partners to reach right to its customer’s doorstep.

Post extensive market-customer research, in a focused attempt to cater to its travellers and catalyse demand, Thomas Cook India had created special Regional Tours. The tours have seen impressive growth of over 30% and USPs include a friendly Hindi, English and Punjabi speaking experienced Thomas Cook Tour Manager, the company of Hindi speaking co-travellers, regional cuisine and a special North Indian Menu curated by Chef Ranveer Brar for North Indian customers while on tour along with special surprises on Premium Tours which includes Wine tasting and exclusive beer session.

Thomas Cook’s research has revealed that Delhi’s consumers are intrepid travellers who are keen to explore the world. While USA, Europe, Australia, Egypt, Singapore, Dubai and Abu Dhabi feature as favourites, strongly emerging destinations include Japan, Bali, China and Korea. Domestic destinations have also been gaining popularity amongst travellers looking for mini-vacations during long weekends. Destinations like Andaman, Kerala, North East, Ladakh, and Goa are popular amongst travellers from Delhi NCR and destinations like Kashmir, Kailash & Mansarovar, Char-dham have been gaining popularity recently.

Thomas Cook India’s foray into the Delhi-NCR market opportunity has targeted not just its business travellers and leisure travellers, but also Delhi’s high viable b-leisure segment (business plus leisure). The Company’s high growth segments from the State include the powerful family segment; also couples/honeymooners, young working millennials, student study tours, Gen S/Seniors, ladies-only groups and the volume-driver, corporate MICE groups.

Romil Pant- Senior Vice President- Leisure Travel, Thomas Cook (India) Ltd. said, “Delhi-NCR currently contributes a significant 15% to our overall Thomas Cook business and given the strong YoY growth and high potential, we have identified the state as a key strategic focus for our Company.”

He added, “To cater to our loyal and growing customer segment, we had created unique regional tours that offer a regional touch while on an international holiday and this has been inspiring impressive uptake with a growth of 30% YoY.”

About author

TnH Global
TnH Global 4012 posts

Our platform is the most comprehensive, current and accurate content destination for tourism that also offers the opportunity to connect and network with quality buyers and sellers.

Name: TnH Global              Email: admin@tnhglobal.com

You might also like

MICE

Kenya Tourism Board participates at India’s leading Outbound Travel Mart 2017

Magical Kenya exhibited at OTM Mumbai, India’s largest travel trade exhibition, to position Kenya as the preferred holiday destination and to provide a business networking platform for the Kenyan travel

Trending

Join the 57th Edition of the Religious Music Week in Cuenca

The 57th Edition of the Religious Music Week in Cuenca is one of most popular festivals of the region of Castile-La Mancha and is celebrated in the province of Cuenca. It

Destinations

Dubai Parks and Resorts hosts ATM Party in Dubai

The best performers of the Indian travel trade industry were honoured at the ATM party organized by Dubai Parks and Resorts on 22 April 2018 at Rock On, Bollywood Parks.

Latest

Emirates Skywards launches mobile travel app Emirates Skywards GO

Emirates Skywards GO gives members 2-for-1 dining and wellness offers in over 20 cities. Emirates Skywards, the loyalty programme of Emirates airline, has partnered with the ENTERTAINER to launch its

Latest

Sabre unveils evolving behaviours and motivations of today’s Chinese travellers

Report reveals drivers and trends impacting the world’s largest outbound travel market Nine out of 10 Chinese travellers now have the means and are hoping to travel more frequently as

Latest

Special train to Tirupati extended till June

The South Central Railway (SCR) has announced that special train to Tirupati from Nanded will be extended till June considering the positive response it received from passengers. The train service

Aviation

Alan Peter Chacko joins LOT Polish Airlines in India

LOT Polish Airlines has appointed Alan Peter Chacko as Sales Manager India. Based in New Delhi, Alan Peter Chacko will oversee the commercial activities and key account relationships on behalf

Slider

VFS Global wins contract to process Norway visa applications in 39 countries

The Royal Norwegian Ministry of Foreign Affairs has awarded VFS Global an extension to its global contract for visa processing services. The contract extension covers four regions – Asia and

Latest

Yes Bank wins National Tourism Award for ‘Most Responsible Tourism Project/Initiative’

Awarded bestowed by the Chief Guest Smt. Sumitra Mahajan, Hon’ble Speaker, Loksabha and Dr. Mahesh Sharma, Hon’ble Minister of State (IC) for Tourism and Culture YES BANK wins award for

Destinations

India – Maldives Ties will continue to flourish

His Excellency Ahmed Mohamed, High Commissioner of the Republic of Maldives to India, speaks about the strong Bilateral relationship between India and Maldives… Indo Maldivian commercial ties date back centuries

Destinations

12 Lakshadweep islands to open up for tourists

Thinking of white sands, clear lagoons, coral reefs and five star luxury resorts? If Maldives comes to mind, think again. Your next tropical island holiday could be closer home than you had

Destinations

Enjoy Summer Holidays in the Heart of Europe

With an outstanding Mediterranean coastline and bounded on all other sides by the spectacular mountain landscapes of the Provence-Alpes-Cotes D’Azur region, Monaco is the international capital of luxury and opulence.

0 Comments

No Comments Yet!

You can be first to comment this post!