With the launch of its back-office API and a new feature that lets advisors add their own internal reference codes to bookings, Expedia TAAP is helping agencies streamline operations—connecting booking data to their existing systems while improving tracking, reporting, and reconciliation of bookings and expected earnings.

By introducing real-time data integration access and customizable booking identifiers, Expedia TAAP is continuing its evolution beyond a booking platform into a more connected, integration-first ecosystem. This shift enables agencies to move toward more automated, connected ways of working, freeing teams from manual reconciliation and fragmented processes, and allowing them to focus more on higher-value activities such as client relationships, strategic growth, and new revenue opportunities.

“Travel advisors are running increasingly sophisticated businesses, and their technology needs are evolving alongside that,” said Robin Lawther, Vice President of Expedia TAAP and Business Development. “These new capabilities are focused on helping agencies operate more efficiently at every step. By reducing manual work and improving visibility, we are enabling advisors to spend less time on administrative tasks and more time growing their business.”

Helping agencies streamline operations and scale more efficiently

The back-office API introduces real-time, push-based notifications for booking and expected earnings data, enabling travel agencies and operations technology providers to embed Expedia TAAP directly into their operational and financial systems. Previously, agencies often worked across multiple tools and reporting processes, which required additional effort and time to reconcile bookings and track expected earnings. Now with the back-office API, booking and earnings updates are delivered automatically into their systems, providing a single feed to manage activity and keep itineraries up to date for faster communication with travelers.

At the same time, being able to add an agency reference code introduces a flexible way for advisors to organize and track bookings across clients, trips, and internal systems. Previously, agencies had limited ways to consistently link related bookings, often relying on manual notes or external tracking tools. Now advisors can assign unique identifiers to each lodging booking, making it easier to group and track activity across systems, simplify reporting, trip management, and support more efficient reconciliation as booking volumes grow.

Together, these capabilities enable end-to-end workflow integration across booking, reporting, and financial management processes. For agencies, this means fewer manual touchpoints, improved operational visibility, enhanced customer service, and systems that can easily scale with their business without adding complexity.

Designed for seamless integration into agency workflows

With its open, integration-friendly platform, Expedia TAAP seamlessly blends into existing agency systems, workflows, and mid-back-office API technology providers who power the operations for many travel agencies.

By combining automation, real-time data, and more flexible booking management, Expedia TAAP is helping agencies move away from patchwork solutions toward more streamlined, connected, and insight-driven operations.

Together, these updates reflect Expedia TAAP’s continued evolution into an open, integration-friendly platform that supports advisor productivity and enables agencies to grow more efficiently over time.

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India’s travel industry is not just expanding; it is becoming more digital, more diverse, and more complex. With projected revenues of US$34.44 billion in 2026 and expected to reach US$54.34 billion by 2030, the opportunity is clear. But the real shift lies in how travel is discovered, sold, and serviced.India today is a collection of micromarkets. With 958 million active internet users; 57% from rural Indiaand nearly 75% of bookings involving digital touchpoints, the market is both digitalfirst and assistancedriven. Domestic tourism, contributing nearly 88% of total expenditure, continues to grow at 10-12% annually, with nearly 60% of new travelers emerging from nonmetro markets.

This creates a fundamental challenge: how do you make the right decision, in real time, with fragmented data?

Travel sellers sit at the most critical point in the journey; the moment where traveler intent converts into a booking. Yet, this is also where data fragmentation is most visible.A typical seller today works with multiple booking references across systems resulting in disconnected fare, availability and servicing data and delayed or inconsistent updates across suppliers

The issue is not just fragmentation, it is trust.

When data is split across systems accuracy becomes uncertain,reconciliation becomes manual,servicing becomes slower and risk of errors increases. In such an environment, decision making is constrained, not by lack of data, but by lack of trusted, unified data.

From Fragmentation to a Secure Single Source of Truth

The shift towardsorderbased distribution models is fundamentally about solving this problem.By consolidating the entire journey spanning flights, ancillaries, payments, and servicinginto a single, unified record, travel sellers gain one authoritative view of the traveler and the journey, real-time synchronization across all touchpoints and elimination of manual reconciliation across systems. But unification alone is not enough. For data to drive decisions, it must also be secure, consistent, and governed.

This is where the role of a distribution platform becomes critical.

Securing and Activating Data Through Distribution

As a distribution platform, Amadeus sits at the intersection of supply and demandconnecting airlines with travel sellers at scale.This position enables three critical capabilities that transform data into a secure single source of truth:

1. Data Integrity at Source

Data flows directly from airlines into the distribution platform in a structured and standardized manner.

2. Real-Time Synchronization

Updates:-whether pricing changes, availability shifts, or operational disruptions—are reflected in real time.

3. Secure Access and Controlled Distribution

Data is not just unified, it is securely distributed.This combination of integrity, realtime flow, and secure access ensures that the “single source of truth” is not just conceptual but it is operational.

From Access to Decision Intelligence

Traditionally, distribution focused on providing access to content. Today, the expectation is far higher.

With trusted, unified data at the core, distribution platforms can enable intelligent comparison across options on not just price, but value, personalised recommendations based on traveler context and faster, more accurate servicing across the journey

This is the shift from aggregation to decision intelligence.

The Digitally Augmented Travel Seller 

In a market like India, where assisted selling remains critical, trust in data becomes a competitive advantage.

Enabling a Hybrid Market at Scale

India’s distribution landscape will continue to be hybrid.

Travel agents remain essential for International travel, complex itineraries and Group and corporate bookings. The opportunity is not to replace them but to equip them with trusted, intelligent data. When travel sellers operate on a secure, unified data foundation, they can make faster and better decisions, deliver more personalized experiences and compete effectively in a digital-first world

What This Means for the Industry

For airlines:
Ensuring accurate, real-time data flows through distribution channels will be key to maximizing reach and maintaining control.

For travel sellers:
Working with platforms that provide secure, unified data will directly impact productivity, accuracy, and customer trust.

For the ecosystem:
The focus must shift from data availability to data reliability and usability.

From Data to Trusted Decisions

India will not reward those who simply provide more data. It will reward those who provide data that can be trusted, secured, and acted upon in real time.

The shift from data abundance to decision intelligence will ultimately be defined by the ability to create a secure single source of truth at the point of sale.

In a market as dynamic as India, that is where real competitive advantage will be built.

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The Premium Application Centres are designed for customers who value convenience, privacy and time efficiency, including business travellers, families, senior citizens and professionals with demanding schedules. Located across key cities, these centres provide a premium environment while fully adhering to the processes and guidelines set by UK Visas and Immigration (UKVI).

To book an appointment for these Premium Application Centres, customers need to select their centre of choice while applying for their UK visa online.

Why choose a Premium Application Centre?

• Dedicated and personalised assistance
• Shorter waiting times in a quieter, exclusive setting
• Comfortable seating and enhanced amenities
• Optional added-value services for additional convenience

What’s included?

• Biometric enrollment
• Document upload
• Food & beverage

*Please note that inclusions may vary basis the centre location

Yummi Talwar, Chief Operating Officer – South Asia, VFS Global, said, “Indian travellers today increasingly seek convenience, comfort and flexibility. Our UK Premium Application Centres across India are designed specifically to meet these expectations, offering customers a more streamlined and personalised experience while maintaining the highest standards of security and compliance.”

Customers who submit their documents and enroll their biometrics at these Premium Application Centres can benefit from a range of complementary added-value services offered by VFS Global which provide enhanced support such as UKVI account creation assistance.

Please note that our UK visa Premium Application Centres are optional and come at an extra cost. Opting for our Premium Application Centre does not have any bearing on the outcome of a visa application, which is the sole prerogative of the UK Visas and Immigration. Customers who do not wish to opt for a Premium Application Centre can still book an appointment at our standard UK Visa Application Centres across India without any extra charge, or by paying the UKVI mandatory service fee where applicable.

VFS Global has been the trusted partner to UK Visas and Immigration since 2003 and provides UK visa services in 142 countries worldwide. 

UK Premium Application Centres in India:

1. Amritsar, Punjab
2. Bhopal, Madhya Pradesh
3. Bhubaneswar, Odisha
4. Calicut, Kerala
5. Coimbatore, Tamil Nadu
6. Guwahati, Assam
7. Indore, Madhya Pradesh
8. Lucknow, Uttar Pradesh
9. Ludhina, Punjab
10. Mangalore, Karnataka
11. Noida, Uttar Pradesh
12. Vishakhapatnam, Andhra Pradesh

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VFS Global, the global leader in trusted technology services, empowering secure global mobility for governments and citizens, in consortium with WE Excel Software Pvt. Ltd., has won a five-year contract from the Inspector General of Registration (IGR) and Controller of Stamps under the Government of Maharashtra, to launch 60 state-of-the-art Model Sub-Registrar Offices (SROs) across the state in a phased manner to streamline and digitally transform property registration into a fast, transparent, and citizen-centric system.

The consortium will undertake the end‑to‑end setup of Model Sub‑Registrar Offices across Maharashtra, deploying cutting‑edge digital infrastructure and trained service delivery teams to modernise property registration services. The state‑of‑the‑art centres will be designed to deliver faster turnaround times and quick, efficient service, supported by spacious, modern, and fully air‑conditioned facilities. Each centre will feature comfortable waiting lounges with Wi‑Fi connectivity, robust digital systems to enable seamless processing, and trained service delivery executives to assist citizens. Additional amenities like refreshments and water dispensers will further enhance convenience, reflecting a strong citizen‑centric approach to public service delivery.

Ravindra Binwade, Inspector General of Registration (IGR), Government of Maharashtra, said, “The Model Office Concept is a strategic initiative designed to address the persistent bottlenecks in the current property registration system. For years, citizens have grappled with long queues, overcrowded Sub-Registrar Offices (SROs), and a lack of premium ambience. To tackle these challenges, department is trying a solution i.e. “Model Sub-Registrar Office”, the department is establishing 60 dedicated Model Sub-Registrar Offices. These facilities will remain under strict government control and be staffed by departmental officials to ensure regulatory integrity, while specifically aiming to reduce crowded atmosphere found in traditional offices. To elevate the user experience, these model offices will feature enhanced service facilities and upgraded infrastructure, managed in partnership with a specialized agency. This hybrid approach combines government oversight with modern operational efficiency to ensure smooth, high-quality transactions. Importantly, these offices are entirely optional; citizens retain the flexibility to choose between the state-of-the-art environment of a model office or the standard services of a regular SRO, allowing for a more personalized and streamlined registration process. These offices will be governed strictly by the department only.”

Jiten Vyas, Chief Commercial Officer and Head – Business Development, VFS Global, said, “This initiative marks a transformative milestone in governance reforms and represents a significant leap towards more accessible, efficient, and transparent public services in Maharashtra, driven by technology and modern service delivery. We are grateful to the Government of Maharashtra for its forward‑looking vision in reimagining citizen services through technology‑enabled transformation. Winning this mandate is a major step forward for VFS Global in the Citizen Services space in India, building on our proven experience in delivering large‑scale, secure government services globally.Beyond modernising property registration, the project will also contribute meaningfully to the local economy through the creation of employment opportunities and the development of skilled service delivery teams across the state. As governments increasingly partner with us across adjacent citizen services – from verification and attestation to education, medical testing, and large citizen service centres – we remain committed to building a sustainable, technology‑led business that delivers secure, citizen‑centric services at scale. We will continue to work closely with governments to strengthen the bond between citizens and public institutions through trusted, modern, and future‑ready public services.”

Please note that these centres would be an optional service and government offices will continue to operate.

As a tech-enabled public services partner, VFS Global combines secure infrastructure, operational expertise, and responsible innovation to help governments modernise citizen engagement, strengthen trust, and deliver better outcomes.

VFS Global’s recent acquisition of CiX Citizen Experience, a leading provider of digital and physical citizen services based in Brazil, marked a pivotal step in its expansion journey as the company continues to broaden its capabilities and deepen its impact in the public service delivery space. This acquisition was centred on driving transformation through advanced digital technologies, including AI and data-driven platforms. By uniting CiX’s cutting-edge digital capabilities with VFS Global’s extensive global infrastructure and expertise in managing complex service ecosystems, VFS Global is positioned to deliver next-generation, integrated solutions to public and private sector clients around the world. VFS Global currently provides citizen services on behalf of10 client governments in 10 countries.

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Yatra Online Limited (Yatra), one of India’s leading online travel companies, today announced a major upgrade to its AI-powered travel assistant, DIYA, making it the world’s first AI assistant capable of planning and booking dynamic multi-city travel itineraries across destinations, cities, and countries in a single conversation. Available exclusively on Yatra’s consumers platforms across web, android & iOS, this upgrade marks a significant advancement in AI-led travel technology.

Unlike existing AI travel assistants that are limited to single-destination searches or require users to switch between multiple platforms to piece together a journey, DIYA enables end-to-end multi-city planning and booking within a single, continuous chat conversation. From intuitively understanding traveler intent to surfacing the best flight options and recommending hotels across destinations, DIYA goes a step further by creating ready-to-book packages and curating relevant local experiences.

Travellers can now simply describe their multi-city travel plans in natural language, e.g “Plan a 7-day trip covering Bali & Singapore for 2 people. I’ll start from Delhi on July 17.” and DIYA will instantly create a comprehensive, bookable itinerary that includes flights, hotel stays, & packages across cities, and curated activity recommendations, eliminating the need to navigate multiple tabs or manually build itineraries.

DIYA accommodates a range of journey structures: one-way trips across cities, return flights from same or a different destination, or full multi-country loops. It recommends hotels for each stop and suggests relevant experiences, reducing trip-planning time from hours or days to minutes.

This builds on DIYA’s existing capabilities as a generative AI-powered travel assistant that offers end-to-end trip planning, booking, and post-booking support across chat and voice in over 100 languages. Powered by advanced AI models including Google’s Gemini, DIYA leverages natural language processing, real-time integrations, and retrieval-augmented generation to deliver personalized, context-aware travel experiences.

Commenting on the development, Siddhartha Gupta, Chief Executive Officer, Yatra Online, said, “The gap in online travel has never really been about access to options. There are plenty of those. The real problem has always been the effort it takes to turn those options into an actual trip. Travellers were left to do all the hard work themselves – coordinating across platforms, second-guessing their choices, and spending weekends on planning instead of looking forward to the journey. With DIYA, we are taking a major step forward in closing that gap. From the first message to the final booking, DIYA holds the entire experience together- intelligently, conversationally, and in real time. That, for us, is what making travel truly intelligent looks like.”

“DIYA leverages the semantic intelligence of Large Language Models to deeply understand traveler intent and sentiment. It then applies advanced reasoning to craft highly personalized itineraries and dynamic travel packages-seamlessly identifying the best flights and hotels in real time. Users can continue to refine the package until it’s perfectly aligned with their needs,” adds Shakti Goel, Chief Architect and Data Scientist, Yatra Online

Since DIYA’s launch in August 2025, Yatra continues to expand its capabilities as a consumer-first AI travel assistant, moving closer to fully autonomous, end-to-end travel planning. By combining conversational intelligence with real-time execution across flights, hotels, and experiences, DIYA is redefining how travellers discover, plan, and book increasingly complex journeys in a faster, more intuitive way.

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Headquartered at Paro International Airport, Drukair connects Bhutan with key cities across Asia, including Bangkok, Delhi, Kathmandu, Singapore, Dhaka, Kolkata, Guwahati, Bagdogra, Bodh Gaya and Dubai. Through this collaboration, Drukair’s fares, schedules, and inventory will be accessible on the Amadeus Travel Platform, allowing travel sellers in India to book and sell Drukair network.

“Partnering with Amadeus opens new horizons for Drukair and Bhutan. This collaboration allows us to connect with more travelers around the world, offering seamless access to our flights. We look forward to leveraging this partnership to drive growth and strengthen our presence on the global travel map,” says Mr. Tandi Wangchuk, Chief Executive Officer of Drukair.

“We are delighted to welcome Drukair – Royal Bhutan Airlines to Amadeus Travel Platform. This partnership reflects our continued commitment to enhancing connectivity and empowering the travel ecosystem with greater choice and efficiency. By bringing Drukair’s inventory onto Amadeus Travel Platform, we are enabling travel sellers in India to seamlessly access and book flights to Bhutan, opening new opportunities for growth while delivering richer travel experiences to customers. We look forward to supporting Drukair in expanding its reach and strengthening its presence in the market.” says Sandeep Dwivedi, Managing Director, Travel Sellers, India & the Sub-Continent, Amadeus.

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The opening was marked by an event held on 12 March 2026 at Worldmark 4, Aerocity, attended by industry partners, travel professionals, and stakeholders from across the industry. The gathering offered an opportunity for networking and interaction, along with a walkthrough of the new workspace. Guests engaged in conversations with the company’s leadership and team members while learning more about the company’s growth strategy and future plans in the region.

Founded in 2006, TBO.com has grown into one of the leading B2B travel distribution platforms globally, connecting travel buyers and suppliers through a technology-driven marketplace. The platform enables travel agents and partners to access a wide range of travel services, including flights, hotels, holiday packages, transfers, sightseeing, cruises, and other travel-related products through a single integrated platform.

Over the years, the company has built a strong presence across multiple international markets, supporting thousands of travel partners through innovative technology solutions and an extensive global inventory. Its platform simplifies travel bookings while enabling partners to expand their business opportunities through seamless connectivity with global suppliers.

Strategically located near Indira Gandhi International Airport, Aerocity has emerged as a prominent hub for aviation, hospitality, and travel businesses. The new office location is expected to strengthen collaboration with partners while enhancing the company’s operational presence in the region.

With this expansion, TBO.com continues to reinforce its commitment to innovation, collaboration, and strengthening relationships within the global travel community. The Aerocity office is expected to play a key role in supporting the company’s growing network of travel partners and its long-term growth within the global travel industry.

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Impact at OTM Mumbai 2026

Held at the Jio World Convention Centre from 5–7 February 2026, OTM Mumbai witnessed remarkable engagement at the RezLive.com booth. Travel agents, hoteliers, DMCs, suppliers, and media partners visited in large numbers to explore the platform’s latest innovations and understand how RezLive.com continues to elevate the B2B travel ecosystem.

The booth remained consistently active with product demos, strategic discussions, and networking sessions that highlighted RezLive.com’s commitment to innovation and service excellence.

Spotlight on Innovation: Smart Match

A major highlight was Smart Match, RezLive.com’s advanced AI-powered feature that transforms the hotel room selection experience. Smart Match intelligently groups and compares room options, eliminates repetitive listings, and presents clean, consolidated choices—helping agents make faster and more confident decisions. With real-time supplier data processing and board-type consolidation, Smart Match is redefining efficiency for travel professionals.

Expanding Opportunities with RezTez

The team also held strategic conversations around RezTez, RezLive.com’s powerful XML Out solution. Partners expressed strong interest in leveraging RezTez to distribute premium travel content in their markets.

“RezTez is a gateway for agents to become distributors of quality inventory,” said Mr. Jaal Shah – Founder, RezLive.com. “It empowers partners to scale with speed, reliability, and precision.”

Happy Hours at the RezLive.com Stand

Adding to the excitement, RezLive.com hosted Happy Hours on Day 1 and Day 2 from 4:00 PM to 6:00 PM, creating a vibrant environment for relaxed networking and meaningful conversations.

Strong Presence at SATTE New Delhi 2026

Following the success at OTM, RezLive.com continued its momentum at SATTE 2026, held at Yashobhoomi, New Delhi from 25–27 March 2026. SATTE, known for being one of Asia’s largest travel trade shows, provided another powerful platform for RezLive.com to engage with the industry.

The booth attracted a diverse mix of travel agents, hoteliers, tourism boards, DMCs, and technology partners from India and international markets. The interactions mirrored the energy of OTM, with visitors eager to explore RezLive.com’s innovations and partnership opportunities.

Consistent Focus on Innovation

Smart Match once again emerged as a key attraction, with agents appreciating its ability to simplify complex room inventories. The RezTez XML Out solution also generated strong interest among partners looking to expand their distribution capabilities.

Industry Collaboration and Market Insights

SATTE enabled the RezLive.com team to:

· Strengthen relationships with North India–based agents

· Explore new collaborations with tourism boards and suppliers

· Discuss integration opportunities with agents and tech partners

· Share insights on evolving travel trends and distribution strategies

The consistent footfall and positive feedback across all three days reaffirmed RezLive.com’s strong brand recall and trusted industry reputation.

Driving Growth and Innovation in B2B Travel

RezLive.com’s impactful presence at both OTM Mumbai 2026 and SATTE New Delhi 2026 underscores its role as a catalyst for innovation in the B2B travel space. With advanced tools, a partner-first approach, and a relentless focus on service excellence, RezLive.com continues to empower travel professionals across global markets.

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When: Book between January 6 and February 2, 2026, for travel through September 13, 2026.*

Why: Expedia TAAP’s January Sale is the perfect way for advisors to start the year strong. With significant hotel savings and a generous booking window, advisors can secure unbeatable deals for clients planning spring getaways, summer holidays, and more—boosting revenue while delivering exceptional value.

More about Expedia TAAP: Expedia TAAP works with over 160,000 travel advisors globally, offering a wide-ranging inventory that includes more than three million properties, 170,000 tours, activities, attractions and adventures, 110 car rentals and 500 airlines. Travel advisors benefit from a suite of Expedia Group technology and tools, such as a Virtual Agent for self-service, quick information retrieval and booking modifications, as well as Live Agent Chat, connecting them with experienced support agents for detailed assistance and decision-making support.

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Sabre-connected agencies in more than 40 countries around the world can now shop, book, and service the Skytrax 5-star airline’s NDC offers within a single cloud-native workflow that can scale with business needs. The launch further strengthens the two companies’ decades-long relationship, with All Nippon Airways already distributing its traditional content through Sabre, as well as using its Network Planning and Optimization technology.

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