• Grand Conclusion of Madhya Pradesh Travel Mart Organized by Madhya Pradesh Tourism Board in Bhopal
• Helicopter Services to Operate Across Three Sectors in the State
• Balaji Telefilms to Invest ₹50 Crore in Madhya Pradesh
• Letters of Award Issued to Indore Treasure Town Pvt. Ltd. for Two Major Projects
• Regional Partnerships to Play a Key Role in Tourism Development

In a grand celebration of hospitality and global collaboration, the Madhya Pradesh Tourism Board successfully concluded the Madhya Pradesh Travel Mart (MPTM) 2025 from October 11–13 at the Kushabhau Thackeray International Convention Center (Minto Hall), Bhopal. This event was not merely a business gathering but a vibrant confluence of cultures and a platform fostering global partnerships. Over 700 participants, including representatives from more than 100 international tour operators across 27 countries, stakeholders from various Indian states, hoteliers, and investors, attended the Mart.

The Travel Mart witnessed investment proposals worth ₹3,665 crore across hotels, resorts, and other tourism projects, along with nearly 9,000 business-to-business (B2B) meetings, reflecting the state’s growing tourism potential.

The event was inaugurated by Chief Minister Dr. Mohan Yadav, in the presence of Union Minister of Tourism and Culture Shri Gajendra Singh Shekhawat, State Minister for Culture, Tourism, and Religious Trusts & Endowments (Independent Charge) Shri Dharmendra Bhav Singh Lodhi, State Minister for Backward Classes & Minority Welfare and Nomadic & Semi-Nomadic Communities (Independent Charge) Smt. Krishna Gaur, Chief Secretary, Shri Anurag Jain, Shri Sheo Shekhar Shukla, Additional Chief Secretary, Tourism, Culture, Home, and Religious Trusts & Endowments, and Managing Director, Madhya Pradesh Tourism Board, MD, MPSTDC Dr. Ilaiya Raja T., renowned filmmakers and actors Smt. Ekta Kapoor, Shri Gajraj Rao, Shri Raghuvir Yadav, Ms. Lara Molina of the Spanish Film Commission, and Ms. Anna Saura, along with tour operators, travel agents, hoteliers, and other tourism stakeholders.

Chief Minister Dr. Mohan Yadav emphasized that under the vision of Prime Minister Shri Narendra Modi, the tourism sector has gained significant momentum. He stated that the Travel Mart will serve as a key catalyst for tourism development and will now be held annually. He highlighted that the participation of 27 countries establishes MPTM as a global-level event, showcasing the unique tourism offerings of Madhya Pradesh.

State Minister Shri Dharmendra Bhav Singh Lodhi added that Madhya Pradesh, with its rich natural beauty, sacred spiritual sites, abundant wildlife, and glorious heritage, continues to attract tourists from around the world. The increasing number of visitors is strengthening the state’s global identity, and MPTM 2025 will give a new impetus to tourism in Madhya Pradesh.

Shri Sheo Shekhar Shukla remarked that the Travel Mart successfully realized the vision of bringing tourism stakeholders together on a single platform. He highlighted that dialogue, partnerships, and collaborations through the Mart have provided new direction to the state’s tourism. He urged tour operators and hoteliers to promote Madhya Pradesh extensively, assuring that the state will continue to welcome tourists with open arms and provide memorable experiences.

Chief Minister Engages with Key Investors

During the Mart, Chief Minister Dr. Mohan Yadav held one-on-one discussions with key investors. Panel discussions on “Madhya Pradesh: From Hidden Gem to Global Icon” and “The Future of the Film Sector in Madhya Pradesh: From Reel to Real Growth” included participation from domestic and international experts, investors, and industry representatives. Additionally, sessions focused on Fostering Inter-State Tourism Collaboration saw active participation from various states.

New Projects and Agreements

Two major projects were awarded Letters of Award (LOA) to Indore Treasure Town Pvt. Ltd.

Contracts for establishing tent cities in Hanuwantiya, Tamia, Mandu, and Orchha were signed with Ease My Trip and Aagman India Travel for a five-year period.

Trans Bharat Aviation Pvt. Ltd. and Jet Serve Aviation Pvt. Ltd. were entrusted with launching regional helicopter services across three sectors.

Rural Entrepreneurship Showcased on a Global Stage

MPTM 2025 featured 20 homestay operators and 27 artists–craftspeople, highlighting rural tourism and its potential. Direct interactions between rural and urban homestay operators with international tour operators created expanded business opportunities. Key homestays included Bancha, Navdatoli, Bothu, Chopna Bhajipani, Bhartipur Gadar Khedi, Kekadiya, Sabarvani, and Rancha, while artisans from Khari, Chedka, Kajra, Ujjain, and Bhopal showcased Madhya Pradesh’s cultural richness and craftsmanship. This initiative not only provides global visibility to rural homestays but also creates new employment opportunities in these regions.

Regional Partnerships to Drive Tourism Growth

In the session on Fostering Inter-State Tourism Collaboration, representatives from different states agreed that regional partnerships are the most effective way to ensure sustainable tourism development. Madhya Pradesh, due to its geographic and cultural location, can act as a central tourism hub for central India. Collaborative circuits suggested included the Ram Van Path circuit with Chhattisgarh, Jyotirlinga circuit with Maharashtra, and heritage promotion projects with Rajasthan, alongside expansion in tiger corridors, film tourism, eco-tourism, and medical-religious tourism.

MICE and Wedding Tourism

A roundtable on “M.I.C.E. (Meetings, Incentives, Conferences & Exhibitions) and Wedding Tourism”, organized by the Madhya Pradesh Tourism Board and FICCI Wedding Tourism Committee, focused on promoting unique destinations globally, setting appropriate hotel rates, and showcasing the state’s cultural attributes through modern marketing channels.

Key Partnerships and Investments

Archaeological Survey of India (ASI) and Madhya Pradesh Tourism Department signed agreements for heritage conservation and development of tourist facilities.

Balaji Telefilms announced an investment of ₹50 crore over five years for film, web series, and documentary production in the state.

Madhya Pradesh Tourism signed an agreement with leading travel and lifestyle platform Curly Tales to strengthen its digital outreach.

Launch of ‘The Sitarist’ TVC

The event featured the unveiling of a new TV commercial, ‘The Sitarist’, showcasing the soul of Madhya Pradesh, performed by world-renowned sitarist Anoushka Shankar.

Showcasing Madhya Pradesh on the Global Stage

Over 120 stalls displayed the state’s handlooms, handicrafts, Gond art, and Chanderi sarees, with live demonstrations attracting widespread attention. International stakeholders also participated. Cultural performances included presentations by renowned dance choreographer Ms. Maitreyi Pahadi and the Mayur Band, representing Madhya Pradesh’s musical heritage. Local cuisines and traditional folk culture added vibrancy to the event.

Best Stall Awards:

* First Prize: Shambhala Resort, Bhopal

* Second Prize: Yar Nagar Jungle Resort, Budhni

* Third Prize: Enchanting Madhya Pradesh, Gwalior

In addition, sponsors, gramstays, and homestay operators were felicitated for their contributions.

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Under the visionary leadership of Hon’ble Chief Minister Dr. Mohan Yadav, Madhya Pradesh is set to establish itself as a world-class tourism destination with the organization of the Madhya Pradesh Travel Mart (MPTM) 2025 from 11th to 13th October 2025 at the Kushabhau Thakre International Convention Centre, Bhopal.

The event will bring together domestic and international buyers, sellers, travel agents, film representatives, and key stakeholders from across the tourism sector on a single platform. Organized by the Madhya Pradesh Tourism Board, this three-day event will host over 700 participants, including more than 80 foreign tour operators from 27 countries, 150 domestic tour operators, 355 sellers, film representatives, and media professionals. It will be India’s largest state-level travel mart, positioning Madhya Pradesh on the global map as the “Heart of Incredible India.”

Minister of State (Independent Charge) for Tourism, Culture, and Religious Trusts & Endowments, Shri Dharmendra Bhav Singh Lodhi, stated that in collaboration with FICCI this will be one of the largest state-level travel marts in the country. It will connect the state’s hoteliers, travel and tour operators, homestay owners, and other tourism stakeholders (sellers) with prominent domestic and international buyers, including major hoteliers and tour operators. This initiative will not only increase tourist inflow into Madhya Pradesh but will also open new avenues of economic growth in the tourism sector and create local employment opportunities.

The event will provide a platform for investment, partnerships, and collaborations in tourism, hospitality, film, wedding, and MICE sectors. Over 3,000 B2B meetings will be held during the mart, making it the largest business engagement ever organized in the state’s tourism sector. In addition, international conferences and roundtable sessions will be conducted with State Governments (G2G) and wedding and corporate organizers (G2B) to explore sectoral opportunities. Senior officials from the Ministry of Tourism and various State Tourism Departments will also participate. 

A Major Step Towards Establishing Madhya Pradesh on the Global Tourism Map

Shri Sheo Shekhar Shukla, IAS, Additional Chief Secretary, Tourism, Culture, Home, and Religious Trusts & Endowments, and Managing Director, Madhya Pradesh Tourism Board, stated that Madhya Pradesh Travel Mart 2025 will showcase the state’s diverse tourism offerings — heritage, wildlife, rural culture, handicrafts, cuisine, and film tourism — under one roof.

Over 120 stalls will be set up, featuring handloom and handicraft products, with live demonstrations of Gond Art and Chanderi saree weaving. Dedicated stalls of tourism stakeholders will also be part of the exhibition. The event will also witness investment promotion, new tourism project agreements, and collaborative announcements under the State Film Policy.

The cultural segment will feature a 40-minute group dance performance choreographed by renowned artist Ms. Maitreyee Pahari, depicting Madhya Pradesh’s natural beauty and historical legacy. The iconic Maihar Band, representing the state’s musical identity, will also perform, along with folk and tribal dances showcasing the cultural heritage and traditions of Madhya Pradesh. Traditional cuisine and local folk culture will add further vibrancy to the event. 

Chief Minister’s Investor Meetings and Key Thematic Sessions

During the mart, Hon’ble Chief Minister Dr. Mohan Yadav will hold one-on-one investor meetings, along with panel discussions focused on the tourism potential of the state. Two major sessions will be the highlight of the event:

* “Madhya Pradesh: From Hidden Gem to Global Icon” – focusing on the state’s heritage, wildlife, eco-tourism, and festivals.

* “The Future of the Film Sector in Madhya Pradesh: From Reel to Real Growth” – exploring opportunities in film production and film-based tourism.

Both sessions will feature participation from national and international experts, investors, and industry leaders.

Influencer Meet and Familiarization Tours

An Influencer Meet will be held on 9th October 2025, bringing together prominent social media influencers from across India. A total of 14 Familiarization (FAM) Trips will be organized for over 200 delegates, offering immersive experiences across Madhya Pradesh’s diverse tourism circuits — including wildlife, heritage, culture, and spirituality.

Visitors in Bhopal will also participate in engaging local experiences such as a Heritage Walk from Kamla Park to Iqbal Maidan, Yoga and Wellness sessions, Bird Watching at Van Vihar National Park, and Kayaking and Sailing at the Boat Club. 

Key Participants and Industry Collaboration

The mart will witness participation from several distinguished personalities from India and abroad representing the travel, hospitality, and film industries. These include:

Dr. Jyotsna Suri (CMD, The Lalit Group), Mr. Parveen Chander (Executive Vice President, IHCL Group), Mr. Rajiv Mehra (President, FAITH), Mr. Ved Khanna (President, ADTOI), Mr. Manish Puri (President – Sales, Air India), Mr. Anirudh Kandpal (Co-founder & Senior Vice President – Sales & Strategic Development, Postcard Hotels), Mr. Ravi Gosain (President, IATO), Mr. Rakesh Kumar Rana (Head – Hotels, Partnerships & Affiliates, Yatra.com), and Dr. Sushrut Sudhir Babulkar (Serendipity Lakes & Resorts, Tamia).

From the film industry, leading names such as Ms. Ekta Kapoor, Ms. Sunita Rajwar, Mr. Gajraj Rao, Mr. Raghuvir Yadav, Mr. Vishal Furia (Film Director), Ms. Monisha Advani (Film Producer), Ms. Anna Saura (Spanish Film Producer), Ms. Lara Molina (Member, Spain Film Commission), and Mr. Shivankit Singh Parihar will grace the event. Pavilions of Madhya Pradesh Tourism, IRCTC, Incredible India, and various State Tourism Departments will also form part of the exhibition. 

The Impact and Future of Madhya Pradesh Tourism

Madhya Pradesh Travel Mart 2025 aims to position the state as a global center for investment and partnerships in tourism, films, weddings, and responsible tourism. Through this event, the brand identity of Madhya Pradesh will reach 27 international markets, enhancing global visibility and promoting the state’s tourism assets worldwide. The mart is expected to open new avenues for collaboration, investment, and growth in the tourism sector. MPTM 2025 will mark a significant step toward establishing Madhya Pradesh as a “Global Icon in Tourism.”

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The 5^th edition of Madhya Pradesh Travel Mart (MPTM) will be held at Bhopal from October 5 to 7 this year. Over 200 national and international buyers and about 100 representatives of distinct Indian markets are expected to participate in it. The event will be inaugurated by the dignitaries from the state.

The Primary objective of this mart is to market and promote Madhya Pradesh as a destination throughout the year. The concept is a B2B platform which will bring tourism stakeholders on a platform where they would interact to explore opportunities of mutual trade. The event is being supported by eminent institutions of tourism and hospitality industry including IATO, ATOAI, ADTOI, TAAI, ITTA, PATA, ICPB, TOFT, IHHA and TAFI.

The 4th edition of the travel mart last year was a grand success. This year the number of attendees is expected to surpass last years’. International participants attending this year’s mart are from Singapore, Spain, United Kingdom, United States of America, Netherlands, Germany, Norway, Thailand, Poland, Australia, Bulgaria, Canada, Finland, South Africa, Mexico, Fiji, Italy, Russia, Norway, Argentina, Belgium, Ukraine and France. This year’s focus will be to highlight Madhya Pradesh as a year round travel destination.

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• Attendance from National and International tourism professionals to put the spotlight on Madhya Pradesh as a year round destination.
• The concept of the event is a B2B platform specially created for the national and international audience. Seeing things in a new light is the ethos of the theme. “Showcasing Madhya Pradesh’s diverse offerings in a new way”.

The fourth edition of Madhya Pradesh Travel Mart (MPTM) was held at Bhopal from October 27 to 29 this year. Over 200 national and international buyers and about 100 representatives of distinct Indian markets participated in it.  Madhya Pradesh, a land that offers not only  Bandhavgarh , but a great mix of Spiritulism in Sanchi, rock shelter paintings in Bhim Betka and pilgrimage in Amarkantak. Madhya Pradesh also famous as heartland of the country having 3 World Heritage Sites, is not only capable to attract tourists who are in search of something new but also as a diverse travel hot spot  with great  opportunities and depths for serious travelers as well.

The fourth Madhya Pradesh Travel Mart bring tourism stakeholders on a platform where they would interact to explore opportunities of mutual trade. The event is being supported by eminent institutions of tourism and hospitality industry including Adventure Tour Operators Association of India, Indian Association of Tour Operators, Travel Agent Association of India and Federation of Hotel and Restaurant Association of India and more.

50 Foreign Tour Operators from Australia, Austria, Czech Republic, United States of America, Britain, Germany, France, South Africa, Hong Kong, Singapore and other countries also participated in the event.

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