Culture is increasingly shaping how and where Indians choose to explore. As travellers move beyond traditional sightseeing, they are seeking deeper, more authentic experiences that connect them with the local heritage, traditions, cuisine, festivals and communities. Leading global travel app, Skyscanner has launched The India Culture Travel Index, a report that reveals that India’s appetite for culture-led travel continues to grow.

Through The India Culture Travel Index, Skyscanner analysed the evolving behaviours driving culture-led travel in India. The findings uncover five defining trends that together form the R.O.O.T.S. of India’s growing culture-led travel movement:

R – Rediscovering heritage

Heritage continues to be the strongest driver of culture-led travel. It is the top motivator for Indian travellers, with 47% saying they would plan a trip around heritage and historical sites. Kerala, Rajasthan and Uttarakhand rank among the country’s leading cultural destinations, reflecting travellers’ growing interest in exploring India’s architectural landmarks, historic communities and living traditions.

O – Open discovery

As Indian travellers become more open to discovering destinations through culture, they are embracing more immersive experiences beyond traditional sightseeing. Social media and YouTube (42%), along with the growing popularity of food, craft and heritage trails (41%), are the biggest drivers behind growing interest in culture-led travel.

Beyond domestic travel, 46% of Indian travellers have already travelled internationally for a cultural event, festival or heritage trail, while a further 43% aspire to do so, highlighting a growing curiosity to explore culture both within India and around the world. This openness extends closer to home too, with one in four Indian travellers (25%) heading to Tier 2 and Tier 3 towns for cultural experiences, beyond the usual metro circuit.

O – Once-in-a-year experiences

Festival tourism is emerging as a powerful travel driver, with 72% of Indian travellers saying they would consider planning a trip specifically to attend a major cultural or religious festival. India’s iconic festivals are powerful travel motivators, with Durga Puja (58%) emerging as the top festival travellers would consider travelling to attend, followed by Ganesh Chaturthi (52%) and Navratri Garba (47%).

The findings suggest that travellers are increasingly treating major festivals as limited-time experiences worth planning an entire holiday around, rather than simply activities to enjoy after arriving at a destination.

T – Traditions & Taste

Food, crafts, and local traditions continue to play an increasingly important role in shaping culture-led travel. Regional food experiences rank among the top reasons for travel, with 43% of Indian travellers saying they would plan a trip around them. The growing popularity highlights an appetite for experiences that connect travellers with a destination’s local traditions, flavours and way of life.

S – Smarter planning

As cultural experiences become a bigger travel priority, travellers are becoming more intentional in how they plan their journeys. Most Indian travellers begin planning their culture-led trips well in advance, with 40% starting three to six months ahead and 36% beginning one to three months before departure.

Festival timing has become the biggest booking consideration, with 36% of travellers saying availability during key festival or event dates matters most, followed by affordable prices for transport and accommodation (32%).

With many cultural experiences taking place at specific times of the year, Skyscanner’s Price Alerts allow travellers to monitor fare changes without having to repeatedly search, while Whole Month search lets them compare prices across different travel dates to identify the best value around festivals, heritage trails and other cultural experiences.

Looking ahead, India’s appetite for culture-led travel shows no signs of slowing. With 41% Indian travellers planning to take two culture-focused trips within India over the next year, 32% expect to take three to four. While enthusiasm remains high, safety concerns (49%) and high travel costs (37%) continue to be the biggest barriers to taking more culture-led journeys.

Neel Ghose, Travel Trends and Destinations Expert, Skyscanner India, said: “For a long time, people chose a destination first and discovered its culture once they arrived. We’re increasingly seeing that journey now happens in reverse. Travellers are starting with the experience they want, whether that’s witnessing Durga Puja, exploring a heritage trail or discovering a region through its food, and then building the trip around it. That shift is changing not just where people travel, but how they plan.

When festival dates are fixed and demand is high, comparing different travel dates, airlines, airports and routes can help travellers find better value. For instance, try mixing and matching airlines or airports when you are searching for flights, and use helpful tools like Skyscanner’s Price Alerts, to find better value when planning travel. ”

Dr Navina Jafa, an expert in heritage tourism, sustainability, cultural strategy, and Kathak dance, said: “India’s cultural heritage is not only about monuments, but also the ecosystems around heritage landscapes: creative skilled communities, cultural traditions, and living practices. Studies show a growing number of travellers seeking immersive heritage experiences, underlining India’s need to invest in its vast geographical diversity and multilayered cultural legacy. This fast-growing sector offers major opportunities for conservation, economic growth, and for strengthening heritage tourism nationally and globally.”

As India’s appetite for culture-led travel continues to grow, Skyscanner continues to help travellers uncover the R.O.O.T.S. of every journey, from rediscovering heritage and open discovery to once-in-a-year experiences, traditions, and taste, and smarter planning.

Top destinations to connect with your roots

Skyscanner has also curated a selection of cultural destinations across India, helping travellers turn inspiration into their next journey. These destinations include Kochi, Udaipur, Almora (Uttarakhand), Kolkata, Mumbai, Lucknow, Puri (Odisha) and Kohima (Nagaland).

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The event is one of the central points of the cross cultural years of Russia and China, timed to coincide with the 30th anniversary of the establishment of twinning relations between Moscow and Beijing.

More than 2.85 million people visited the festival. They listened to concerts of modern and classical music, participated in dance classes, tasted Russian cuisine, learned to make toys and souvenirs with national colors and much more. The event was held as part of the cross cultural years of Russia and China, timed to coincide with the 75th anniversary of the establishment of diplomatic relations between the countries.

Some of the most popular programs included concerts, virtual tours and cooking classes.

Several areas were prepared for adults and children. Among them were bright photo zones of the Moscow Tea Party and Moscow Estates projects, game spaces, an interactive Digital Technologies section, where you could take a VR-trip around Moscow or launch fireworks over VDNH. Also for visitors was available the Tourist Information Center zone, where they could get travel advice, learn about attractions, cultural sites and current events in Moscow. Visitors’ attention was also attracted by a special pavilion created by Aeroflot, where you could get a legendary stewardess hairstyle and light makeup, as well as a free gift for Aeroflot business class passengers.

The residents and guests of Beijing showed special interest in the sights of the Russian capital and traditional treats, such as Russian ice cream, dumplings, pancakes and fruit leather.

In addition, on June 13, under the auspices of the festival, the conference “Cities of the Future. Synergy of Strategic Partnership between Moscow and Beijing”. It was attended by entrepreneurs and experts in such sectors as trade, technology, culture, transportation, as well as many others. The parties discussed new opportunities for cooperation, presented their proposals focused on the local market. As a result, seven international agreements were concluded.

This winter, a festival in honor of the Chinese New Year was held in Moscow as part of the Cross Cultural Years. It attracted about 1.5 million people. Street performances, drummers’ shows, tea ceremonies, calligraphy master classes and board games were of great interest.

Interest in Moscow

China ranks first among non-CIS countries in terms of tourist traffic to Moscow. Over the past 10 years, guests from China have made more than four million trips to the Russian capital.

In the first quarter of 2025, Moscow was visited by almost 100 thousand residents of China, which is three percent more than in the same period last year.

The Russian capital attracts tourists from the People’s Republic of China with its hospitality, combination of traditions and innovations. China itself is also famous for this. 

Visitors from this country like historical sights and unique Moscow architecture, modern parks, embankments and other public spaces, developed infrastructure and a rich event program. Popular places include museums in the city center, the metro, Zaryadye Park and VDNH.

The main sources of information about Moscow for Chinese residents are recommendations from friends, social networks and specialized online resources. For example, the official page of the Russian capital is available on the popular Chinese travel platform Ctrip. Here you can find all the information – from obtaining a visa, booking air tickets and hotels to selecting individual tours and excursions.

The capitals of Russia and China are linked by 30 years of relations as sister cities. Last year Sergei Sobyanin and Beijing Mayor Yin Yong signed a cooperation program for 2024-2026. The parties agreed to exchange experience and realize joint projects in different spheres. These include culture, technology, education, trade and tourism.

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Launched on March 31st, 2024, the Bengaluru route has solidified Virgin Atlantic’s commitment to India, offering seamless travel experiences. In its first year, the route has transported over 140k passengers, reflecting the strong demand for direct connectivity between the two cities

The Bengaluru service has played a pivotal role in facilitating travel for business professionals connecting the UK with India’s “Silicon Valley,” leisure travelers exploring Bengaluru’s cultural heritage, and students commuting between the UK and India. Additionally, the service has provided valuable cargo capacity, supporting trade in key sectors such as fashion, pharmaceuticals, and technology between the UK, US, and India.

Shivani Singh Deo, India Country Manager, Virgin Atlantic, commented “We are thrilled to celebrate the first anniversary of our Bengaluru service, which has been a tremendous success. This route has not only strengthened connectivity India to both the UK and the US but has also played a key role in facilitating business, tourism, and cultural exchange between these nations. The positive response from our customers reaffirms our commitment to the Indian market, and we look forward to further enhancing travel experiences with seamless connectivity, exceptional service, and expanded offerings in the years to come.“ 

As Virgin Atlantic celebrates this milestone, the airline looks forward to expanding its footprint in India, enhancing connectivity, and continuing to provide travelers with seamless journeys, expanded choices, and rewarding loyalty programs.

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With these codeshare agreements, passengers can book a single ticket, check in at the departure airport, and collect their baggage at their final destination.

Thanks to this important partnership, ITA Airways passengers will enjoy greater choice and flexibility, with access to over 100 new connections starting from the upcoming summer season.

“After announcing it on February 3rd, we are pleased to confirm the achievement of this significant milestone today – said Joerg Eberhart, CEO and General Manager of ITA Airways. - The codeshare agreements with the Lufthansa Group airlines represent a key step towards a major increase in connectivity for our passengers, who will benefit from connections to more than a hundred new destinations. This collaboration will not only enhance our customers’ travel experience but also marks the beginning of a phase of strategic synergies aimed at strengthening our market position. We will continue to ensure a service of the highest quality, combining the operational excellence of the Lufthansa Group with the hospitality and elegance of Made in Italy, which distinguish ITA Airways”.

Likewise, Lufthansa Group customers will be able to easily reach destinations served by ITA Airways’ extensive network, including Italy’s most sought-after tourist locations, such as Sicily, Sardinia, Calabria, and Apulia. They will have access to both domestic destinations (such as Brindisi, Florence, Milan Linate, Palermo, Turin, and Venice) and international destinations, including Tirana, Sofia, Malta, and Athens, via ITA Airways’ hubs in Rome Fiumicino and Milan Linate.

ITA Airways passengers will be able to fly under the AZ code on Lufthansa-operated flights from Frankfurt and Munich to several cities in Italy (Verona, Cagliari, Olbia, Bologna, Catania, Milan Linate and Malpensa, Rome, Naples, Venice, Florence, and Turin), in Germany (Hamburg, Berlin, Hanover, Düsseldorf, Dresden, and Bremen), and selected international destinations (Prague, Dublin and Krakow).

Through the partnership with SWISS, ITA Airways passengers will have access from Zurich to the major Italian cities (Rome, Florence, Bologna, Milan, Venice, and Naples) as well as multiple international destinations within the Swiss carrier’s network, such as Warsaw, Copenhagen, and Stockholm.

The agreement with Austrian Airlines will allow ITA Airways customers to reach destinations served by the Austrian airline from Vienna, both in Italy (Rome, Cagliari, Naples, Palermo, Bari, Milan Malpensa, and Florence) and across Europe, including Innsbruck, Warsaw, Podgorica, Chișinău, and Varna.

Additionally, with Brussels Airlines, ITA Airways passengers will be able to travel from Brussels to several Italian destinations (Milan Malpensa, Venice, Bologna). Air Dolomiti will offer numerous connections to within Italty (Venice, Florence, Turin, Milan Linate and Malpensa, Verona, Bologna, Cagliari) from Munich and Frankfurt, as well as one international route to Krakow.

In addition to the convenience of a single ticket, allowing check-in at the departure airport and baggage collection at the final destination, members of ITA Airways’ loyalty program, Volare, will be able to earn and redeem points on flights operated by Lufthansa, SWISS, Austrian Airlines, and Brussels Airlines.

Moreover, an exclusive commercial offer will enable them to earn extra points on their flights between March 1 and April 15, 2025. Similarly, the 36 million members of Miles & More, Lufthansa Group’s frequent flyer program, will be able to earn and redeem points on all ITA Airways flights.

ITA Airways and Lufthansa Group are actively working to expand their codeshare offerings, with additional connections set to be introduced in the upcoming summer season.

These new commercial agreements, along with the partnership between Volare and Miles & More, mark the first major synergies between the Italian carrier and Lufthansa Group, following the completion of the transaction that officially brought ITA Airways into the German Group. This integration will enhance connectivity between Italy, Europe, and the rest of the world, offering a premium travel experience that combines Lufthansa’s globally recognised standards with ITA Airways’ signature Made in Italy elegance and expertise.

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Leading the Charge

“2024 was exceptional for Radisson Blu Palace Resort & Spa, Udaipur, with our wedding segment outperforming all other segments,” stated Somesh Agarwal, Chairman, and Managing Director of Radisson Blu Palace Resort & Spa, Udaipur. “Compared to last year, we have witnessed a growth of about 24 per cent, reflecting the success of our strategic efforts and the growing demand for premium wedding experiences.” Agarwal further highlighted the segment’s significant contribution, stating, “Nearly 40 per cent of our room occupancy came from guests visiting our property for the wedding. Our average daily rate exceeded Rs. 44,000, excluding the additional personalized service request charges.”

Somesh Agarwal, Chairman, and Managing Director of Radisson Blu Palace Resort & Spa, Udaipur

This strong performance was echoed across the industry. Sakshi Sehdev Dogra, Head of Sales & Marketing Eurasia, Wyndham Hotels & Resorts, observed a 15 per cent growth in wedding and social segments for their hotels in 2024. “The strong performance of our wedding business in 2024 was driven by exceptional guest delights, diverse food offerings, prime locations, and a robust presence on online aggregators,” she explained, stating further, “Our versatile venues, including closed-door banquet halls and open wedding lawns, catered to varied preferences, ensuring memorable experiences for all.”

Neelabh Sahay, the hotel’s director of operations, stated that Novotel Mumbai Juhu Beach saw a steady rise in the wedding segment’s performance in 2024. At the peak of wedding season (months from November to January), the wedding segment contributes a major chunk to overall hotel occupancy and revenue. Consequentially, ADR during this time typically tends to be higher than the rest of the year.

Neelabh Sahay, Director of Operations, Novotel Mumbai Juhu Beach 

Navigating Changing Landscape

While Royal Orchid Hotels experienced a slight decline in room nights for weddings, they witnessed an 8 per cent increase in rates, reflecting a strategic shift towards premium services and curated experiences. “Our emphasis on premium services and curated experiences helped offset some of the volume decline,” stated Philip Logan, Chief Operating Officer, Royal Orchid Hotel Ltd. “A preference for intimate and customized weddings has impacted larger-scale bookings,” he added, acknowledging the changing dynamics of the wedding market. “Increased competition from emerging wedding venues in Tier-2 cities” also posed a challenge, as highlighted by Logan.

Philip Logan, Chief Operating Officer, Royal Orchid Hotel

Driving Future Growth

Despite some variations in performance, all hotel executives unanimously agreed on the segment’s continued importance and its potential for further growth. “The outlook for weddings in 2025 is very optimistic,” predicted Agarwal. “The industry will remain resilient and witness growth despite economic challenges such as inflation.” He further elaborated on the factors driving this optimism, stating, “In the past year, we have seen a growing trend of couples prioritizing grand wedding celebrations, even if it involves adjusting their budgets and guest lists. Gen Z’s increasing enthusiasm for celebratory and unique weddings is expected to further drive demand in the coming years.”

Dogra also expressed a positive outlook, anticipating steady demand driven by a favourable balance of auspicious dates throughout the year. “The wedding business outlook for 2025 is positive, with an increase in auspicious dates by 10 per cent,” she stated. “This balance between the summer and winter months (April-June and November-February) is expected to drive steady demand.”

Sakshi Dogra, Head of Sales & Marketing Eurasia Wyndham Hotels & Resorts

To capitalize on this growth, hotels are implementing various strategies. “We will embrace sustainability in our operations by increasing the use of eco-friendly materials on our property and selecting energy-efficient solutions,” said Agarwal. “Along with sustainability, we plan to increase the usage of AI-driven tools to streamline planning processes, from vendor selection to guest management. Incorporating VR and AR to offer immersive experiences for in-person and virtual attendees is also on the cards,” he added.

Dogra of Wyndham highlighted the importance of strengthening their online presence and introducing innovative food presentations. “In 2025, we plan to enhance our wedding business by strengthening our online presence through leading aggregators. We will introduce themed food menus and focus on innovative food presentation layouts to elevate the guest experience, ensuring a memorable and unique celebration for all,” she stated.

Logan of Royal Orchid talked about the significance of customization, expanding offerings, and collaboration with wedding planners in the wedding business. “To enhance wedding business in 2025, we will focus on several key areas, including launching new all-inclusive wedding packages tailored to varying budgets and preferences, expanding destination offerings to include hill stations and beach resorts, and partnering with wedding planners, florists, and décor companies to offer seamless experiences,” Logan stated, outlining his strategic approach.

Sahay, on the other hand, focused on enhancing the guest experience by incorporating experiential elements into wedding packages and investing in staff training to improve customer relationship management. “We’re always looking to provide the best possible experience to our guests. The coming years will focus largely on experiential events. We aim to jump on this curve and incorporate wedding packages that provide a personalized and unique touch to wedding events,” he stated. “Novotel Mumbai Juhu Beach offers the unique experience of a beachside wedding in a city as metropolitan as Mumbai. We offer all the convenience and attention-to-detail of a hotel wedding, with the view and experience of a destination wedding,” he further emphasized.

Investing in the Future

Furthermore, significant investments are being made in technology, marketing, and staff training to enhance the wedding business. “In technology, we will invest in AI and automation tools to simplify planning processes and VR and AR solutions for immersive venue tours. We also plan to upgrade our Customer Relationship Management (CRM) systems to enhance client interactions and personalize services,” said Agarwal of Radisson Blu.

“In marketing, we will expand our digital presence with targeted social media campaigns, influencer collaborations, and virtual wedding fairs to reach a broader audience. Staff training will focus on customer service excellence to ensure seamless client experiences, technology proficiency to optimize operations, and education on sustainability practices to align with eco-conscious client expectations,” he added.

Sahay also underlined the importance of continuous improvement in this area. “Innovation and improvement never stops. We aim to ramp up our marketing efforts with increased and consistent communication via digital media. Customer relationship is a priority when it comes to event handling, staff training sessions on staying up-to-date with customer relationship management is a frequent practice at the hotel, one we will be keeping up with for years to come,” he stated.

Regarding initiatives in these key areas in the New Year, Logan said that Royal Orchid will enhance its digital presence with virtual venue tours and AI-driven booking platforms for smoother customer engagement. “Moreover, we will be running targeted campaigns on social media and digital platforms to reach prospective wedding clients,” he stated, adding that Royal Orchid will invest in up-skilling its staff to handle the evolving demands of luxury and personalized weddings.

To summarise, the wedding segment played a crucial role in the success of the Indian hotel industry in 2024, contributing significantly to occupancy, revenue, and ADRs. While the performance varied across different chains, the overall trend indicates a positive outlook for the segment in 2025. By leveraging technology, focusing on personalized experiences, and investing in staff training, the hotel industry is well-positioned to capitalize on the growing demand for unique and memorable wedding celebrations in the years to come.

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The signing of the Memorandum of Understanding (MOU) between SATTE 2025 and SEPC marks a significant step in promoting India’s diverse travel and tourism offerings to a global audience. ATITHI will serve as a platform for international buyers to explore the vast tourism opportunities within India, fostering business collaborations and enhancing bilateral ties in the tourism sector.

“We are thrilled to partner with SEPC for ATITHI at SATTE 2025. This collaboration aligns with our vision of making SATTE a premier platform for meaningful global business connections. With over 250 international buyers expected to attend, we are confident that this partnership will open new avenues for growth in the Indian travel industry,” said Pallavi Mehra, Senior Group Director, Informa Markets.

Karan Rathore, Chairman of SEPC, shared his enthusiasm, stating, “Our association with SATTE 2025 for the ATITHI initiative is a significant move towards creating opportunities for Indian tourism businesses. This reverse buyer-seller meet will provide a unique platform for Indian stakeholders to engage with international buyers, showcasing India as a preferred travel destination and fostering long-term business relations.”

Scheduled to take place from February 19-21, 2025, at Yashobhoomi, New Delhi, SATTE 2025 promises to be a landmark event in the travel and tourism industry, with a focus on creating business opportunities, sharing insights, and fostering networking across the sector. The partnership with SEPC for ATITHI aims to elevate the event’s stature, bringing global focus to India’s tourism potential.

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Siddharth Mann has been named as the new Commercial Director at the iconic 201 inventory hotel, DoubleTree by Hilton Gurugram Baani Square. In his new role, Mann will lead all strategic sales and marketing endeavors while supporting the hotel’s mission to provide outstanding service to guests.

Mann, a dynamic professional, has enjoyed an exponential career growth with renowned hospitality brands in India. On the educational front, He pursued post-graduate diploma in Business Management from IMT Ghaziabad in 2018 and Bachelors in Hotel Management and Catering Technology from Institute of Hotel Management, Shimla in 2007.

Commenting on the appointment, “Siddharth’s passion and extensive knowledge in F&B, Revenue, Sales and Marketing make him the perfect fit to lead our hotel in achieving its business goals.”- said Jai Chugh, General Manager

“I am thrilled to be back in Hilton. My position here in Gurugram allows us to unlock new business opportunities and ensure our hotel is the top choice for guests traveling to the area, for business and leisure alike.” – said Siddharth Mann

In his leisure time, he enjoys driving, watching Netflix and exploring new places for family vacations.

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Destination weddings are one of the leading trends in the current wedding season. “Prior to 2020, destination weddings were considered as an elitist thing however last two years have changed this myth drastically. The new wedding season has proved beyond doubt that destination weddings are here to stay. We at Treehouse Hotels are seeing the surge in preference for destination weddings,” said Singh. Moreover, “everyone prefers small, intimate, and bespoke weddings and that has been a game changer for the hotel industry.

The notable thing is that the current season has surpassed 2019 levels in terms of business. According to Singh, the wedding season has surpassed 2019 levels. “In 2019 large-format weddings were in vogue, however, post-pandemic hotel weddings have really picked up. For Treehouse Hotels we have definitely surpassed our wedding numbers from 2019,” added Singh.

As regards the last wedding season for the hotel industry, “Even though the last wedding season was in the middle of the pandemic, it was good for the hotel industry. All categories of hotels did well because they were able to cater to the clientele specific to their segment,” says Singh.
“Since Government directive had limited the number of guests in every wedding; at Treehouse Hotels we managed to create safety bubbles for our guests wherein small, private, intimate wedding functions were held,” Singh added.

Talking about new trends in the wedding space, Singh says that now young couples prefer to celebrate their special occasions with their loved ones only. “They believe in creating memories and want only their close circle of friends and family around them at the time of celebration. Couples today are not shy of spending as per their pocket. So demand for bespoke destination weddings is definitely increasing and Treehouse hotels is a witness to this change in trend,” concluded

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Speaking about the event, Jyoti Mayal, President, TAAI said that association’s strength is in facilitating business-to-business and people-to-people contacts to support its members. And, therefore, we are inviting members to embark on a journey to rebuild the network and relationships post-pandemic.

A strong and committed travel trade professional for four decades; Mayal has been advocating the need for bilateral and multilateral tourism promotion even before taking over as the President in 2019. She shared that the close proximity of Singapore & the opportunity to promote regional tourism is the need of the hour to strengthen bi-lateral relations, develop trade, investments & tourism, to experience the serene beauty of destinations like Singapore and Penang, Malaysia.

Jay Bhatia, Vice President added that the TAAI’s 66th Cruising Convention will be a lifetime experience. The Cruise-to-Cruise experience will begin and end in Singapore. We have roped in the Royal Caribbean International and shall be boarding the ‘Spectrum of the Seas. The largest, best, and newest Cruise ship in the world, ‘Spectrum of the Seas’ offers great food, warm hospitality, and various other unique experience, apprised Bhatia.

Those looking forward to learning; networking; exploring; connecting to situations and people beyond their current, ones must immediately plan their participation and not miss out on exciting and momentous opportunities emphasized Bettaiah Lokesh, Hon Secretary General.

Shreeram Patel, Hon Treasurer informed that TAAI will soon be rolling out the registration opportunity. This 66th Cruising Convention is designed to be numbers restricted, however, basis availability we shall accommodate the maximum number of members, Patel assured.

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Mr. Rajiv Mehra- President along with Mr. Ravi Gosain -Vice President, Mr. Rajnish Kaistha – Hony. Secretary and Mr. Randhirsingh Vaghela, Chairman IATO Gujarat Chapter called on the Hon’ble Chief Minister of Gujarat to personally invite and request him to be the Chief Guest for the inaugural function on 16^th December 2021 at The Leela Gandhinagar, which Hon’ble Chief Minister very graciously accepted the same.

Earlier Shri Shripad Yesso Naik, Minister of State for Tourism, Government of India has kindly consented to be the Chief Guest for the valedictory session to be held on 18^th December 2021.

Mr. Rajiv Mehra, President, Indian Association of Tour Operators mentioned “We will have strong participation from the Ministry of Tourism, Government of India and state government with presence of Shri Arvind Singh- Secretary (Tourism), Mrs Rupinder Brar, Additional Director General (Tourism), Govt. of India, Dr. V. Venu, Chief Secetary (Tourism), Govt. of Kerala, Mr. Hareet Shukla- Secretary (Tourism), Govt. of Gujarat, Mr. Jenu Dewan – Managing Director, TCGL,  Mr. Shri Rajiv Jalota-Chairman, Mumbai Port Trust,  Dr. Abhay Sinha-Director General, SEPC addressing the delegates in business sessions on important topics besides the senior industry  representatives like Mr. Nakul Anand, Executive Director – ITC Hotels, Mr. Puneet Chhatwal – MD and CEO of Taj Hotels, Mr. Anuraag Bhatnagar- COO, The Leela Palaces Hotels and Resorts, addressing the delegates”.

We expect participation of state governments in big numbers and expect participation of about 15 state governments, said Mr. Rajiv Mehra.

Mr. Mehra appealed to the industry stakeholders to attend the convention in large numbers to show our solidarity and confidence to the world that everything is normal, which will help to revive inbound tourism to our country.

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