Our one of the most important objectives is to promote Germany as a leisure destination. Our all marketing and PR activities are executed in order to reinforce and create more demand among Indians to make Germany as one of the prospective destinations to visit.

Till April’2015, Germany has witnessed 210,775 overnights from India and had registered 13.3 % growth as compared to April’14.

Key Focus of GNTO:

Our core focus is to generate visitor arrivals for the following segments

• Family Travel
• Corporate Travel
• MICE (Meetings, Incentives, Conferences and Events)
• Honeymooners
• GIT (Group inclusive travel)
• FIT (Free Individual travelers)
• Special Interest Groups

Our Core Competence:

• Developing and execute high impact and result oriented Sales and Marketing initiatives
• Undertake a range of destination marketing activities targeting specific Indian markets
• Engage with the industry and assist in its development
• Undertake research and analysis

Activities undertaken by GNTO, India:

Trade Activities:

• Trade Relations
• Trade Coop Marketing
• Trade Events
• Sales Calls & Meetings
• Trainings
• Roadshows
• Familiarization trips
• Brochure design
• Reporting
• Market & Trend Analysis
• Trade Consulting

PR Activities:

• Strategic PR Consulting
• Media Relations
• Editorial Visits
• Story Pitch
• Interviews
• Media Events
• Media Co-operations
• Text Work
• Press trips
• Promotions, strategic alliances
• Controlling / Clipping service
• Reporting

Consumer Activities

• Consumer awareness
• Direct Marketing through various offline and online activities
• Contents
• Consumer events
• Study material
• Newsletter
• Blogger campaigns

Achievement of GNTO 

• Continuous increase in the overnights for Germany and developing it as a favorable destination for travelers
• Making Destination, a lucrative option for MICE
• Enhanced PR and image building for the Destination
• Projecting Germany in Bollywood movies and entertainment industry
• Enhancing consumer communication through online, social media, print and outdoor activities
• Breaking the myths about the destination and making it ideal for travel
• Working closely with other tourism products such as airlines, hotels etc. to leverage the entire tourism industry.
• Developing alliances with organizations such as OTOAI, German Embassy, Goethe institute, Indo- German chamber of commerce etc.

Growth Rate over the Years

Total Number of Overnights (2007-2014)

The post German National Tourist Office, India appeared first on TnHGlobal.

The focus of this year’s campaign is strengthening Germany’s image as a traditional and cultural travel destination, highlighting the culinary delights, living traditions and arts and crafts. The campaign will encourage foreign visitors to sample Germany’s many local specialties, to experience traditional festivals and customs in German regions and cities, such as the Munich Beer Festival and the Cologne Carnival, and to discover German cultural events and festivals, arts, crafts and music.

The German Ambassador to India, Michael Steiner, said: “Germany is bustling with more and more tourists every year attracted not only by the most fun city of the world, Berlin, or Munich with its Oktoberfest. In fact, there is so much to see and explore! Germany features an impressive diversity of cultural and natural, historical and contemporary sights and offers a wide range of activities in any season”

Romit Theophilus, Director, Sales and Marketing, GNTO India said: “We have been consistently placed amongst top three most popular European destinations out of India. Our 2015 campaign is focused on increasing the traditional and cultural diversity and supporting cross-cultural dialogue between Germany and other countries across the globe which will boost the rural areas.”

“We are expecting 6 to 7 % growth from the visitor segments from India. Germany is confident in maintaining its position as one of the most favored European destinations by Indian visitors and hope to see the Indian and international visitors grow for destination Germany”, concludes Romit Theophilus.

Today, the variety of traditions and customs offered by Germany include 300 types of bread sold in German bakeries, 1400 breweries loyal to the German Beer Purity Law which is the oldest food regulation in the world, 102,071 hectares of picturesque vineyards, 1500 types of sausage, 2000 traditional costume societies and 10,000 fairs and markets.

On the social media front, Instagram tours will take place all over Germany, in which high-quality photographs are made available to the campaign by influencers. In addition to the live reports on social media platforms, the content will be published on its own social wall with the hash tag #JoinGermanTradition. For more information log on to www.germany.travel/tradition

The post Destination Germany – Traditions & Customs appeared first on TnHGlobal.