July 28, 2015 German National Tourist Office

German National Tourist Office, India

The German National Tourist Office (GNTO), India is the official representative office of the German National Tourist Board. With its inception in 2006, the GNTO is based in New Delhi to facilitate, strategize and implement the goals outlined by the German National Tourist Board to enhance the positive image of Destination Germany.

Our one of the most important objectives is to promote Germany as a leisure destination. Our all marketing and PR activities are executed in order to reinforce and create more demand among Indians to make Germany as one of the prospective destinations to visit.

Till April’2015, Germany has witnessed 210,775 overnights from India and had registered 13.3 % growth as compared to April’14.

Key Focus of GNTO:

Our core focus is to generate visitor arrivals for the following segments

Family Travel
Corporate Travel
MICE (Meetings, Incentives, Conferences and Events)
Honeymooners
GIT (Group inclusive travel)
FIT (Free Individual travelers)
Special Interest Groups

Our Core Competence:

Developing and execute high impact and result oriented Sales and Marketing initiatives
Undertake a range of destination marketing activities targeting specific Indian markets
Engage with the industry and assist in its development
Undertake research and analysis

Activities undertaken by GNTO, India:

Trade Activities:

Trade Relations
Trade Coop Marketing
Trade Events
Sales Calls & Meetings
Trainings
Roadshows
Familiarization trips
Brochure design
Reporting
Market & Trend Analysis
Trade Consulting

PR Activities:

Strategic PR Consulting
Media Relations
Editorial Visits
Story Pitch
Interviews
Media Events
Media Co-operations
Text Work
Press trips
Promotions, strategic alliances
Controlling / Clipping service
Reporting

Consumer Activities

Consumer awareness
Direct Marketing through various offline and online activities
Contents
Consumer events
Study material
Newsletter
Blogger campaigns

Achievement of GNTO

Continuous increase in the overnights for Germany and developing it as a favorable destination for travelers
Making Destination, a lucrative option for MICE
Enhanced PR and image building for the Destination
Projecting Germany in Bollywood movies and entertainment industry
Enhancing consumer communication through online, social media, print and outdoor activities
Breaking the myths about the destination and making it ideal for travel
Working closely with other tourism products such as airlines, hotels etc. to leverage the entire tourism industry.
Developing alliances with organizations such as OTOAI, German Embassy, Goethe institute, Indo- German chamber of commerce etc.

Growth Rate over the Years

Total Number of Overnights (2007-2014)

Year	Overnights in Numbers	Overnights in Percentage
2007	377025	32.7
2008	421514	11.8
2009	358588	-14.9
2010	455.655	26.2
2011	547480	20.1
2012	584508	6.8
2013	615617	5.4
2014	650103	5.6