August 17, 2024 TnH Global

Exploring Beyond Beaches: Goa’s Evolving Tourism Landscape

If you think Goa is only about sun-kissed beaches and golden sands, it’s time to think again. Goa is a treasure trove of diverse experiences waiting to be discovered. Recognizing this, Goa Tourism has expanded its focus beyond the iconic coastline to showcase the state’s rich and varied offerings. The picturesque landscape is dotted with ancient temples, majestic churches, and other heritage sites that tell tales of a vibrant past. Beyond its cultural riches, Goa also beckons adventure seekers with its array of water sports, thrilling activities, and natural attractions, offering something for every kind of traveller.

Underlining this commitment to broadening the state’s appeal, Laxmikant Vaingankar, General Manager of the Goa Tourism Development Corporation, stated in an interview with Travel & Hospitality (TH), “We aim to attract all kinds of tourists to Goa, where they can immerse themselves in our diverse landscapes, rich cultures, and unique experiences.” Earlier this year, Goa Tourism launched its regenerative tourism campaign aimed at minimizing the environmental impact of tourism, involving local communities in decision-making, and empowering them to benefit from sustainable development. The campaign’s overarching goal is to preserve the state’s landscapes, culture, and heritage while strengthening local economies through community-centric and eco-friendly initiatives.

In alignment with these goals, Goa Tourism has introduced the ‘Ekadasha Teertha Campaign,’ which focuses on promoting spiritual tourism in the region. As part of this initiative, Goa Tourism is working to develop and enhance the state’s 11 key spiritual sites, improving infrastructure and visitor experiences.

“Traditionally, Goa’s beaches have been the main draw for both domestic and international tourists, but this is beginning to change,” said Vaingankar. “We are now moving beyond our beaches in our tourism development and promotion strategy. Goa is a rich and diverse destination, and we want visitors to explore and enjoy all the other facets of what we have to offer.”

Vaingankar shared that as part of the ‘Ekadasha Teertha Campaign,’ Goa Tourism is promoting and standardizing homestays near selected spiritual sites to provide convenient accommodations for visitors. “The response has been encouraging, and we are optimistic that many tourists will come to explore these sites and enjoy the experience,” he added.

“Going beyond beaches doesn’t mean that Goa is discouraging beach tourism. Those who wish to enjoy the beaches are most welcome, but we also want to cater to those seeking cultural or spiritual experiences, ensuring a diverse and enriching holiday for every visitor,” said Vaingankar.

He further added that the response from the local community to the ‘Ekadasha Teertha Campaign’ has been positive. “Locals are offering their homes as homestay facilities, which is undoubtedly bringing benefits to the community in the form of job creation, rental income, and more,” he said. According to Vaingankar, Goa has now evolved into a 365-day destination, attracting tourists throughout the year.

Vaingankar spoke to TH from Ahmedabad where he was recently leading Goa Tourism’s participation in the Travel and Tourism Fair (TTF). According to Vaingankar, North India, Maharashtra, Gujarat, and West Bengal are key domestic markets for Goa Tourism.