November 16, 2017 TnH Global

Louvre Hotels Group inaugurated its flagship Golden Tulip in Shanghai

Louvre Hotels Group and its shareholder Jin Jiang International recently inaugurated the Golden Tulip Shanghai Rainbow, flagship of the brand’s new positioning and symbol of the Group’s development in Asia. Located at the heart of the Hongqiao district, this hotel welcomes business travellers with a unique experience.

A revamped hotel designed to meet new needs and demands

Offering 600 rooms, 1,100 m² of conference space, 3 restaurants and 4 bars, this hotel blends local authenticity with all the amenities demanding business clients have come to expect. The lobby has been transformed into an area adapted to today’s lifestyle, open and multi-functional, facilitating encounters and friendly conversation. Gastronomy is another highlight: clients can indulge in the very best in Asian cuisine at the “Tastes” restaurant which offers a live cooking experience featuring Far-East specialties, or enjoy world class French cuisine at the “L’Atelier Quartier” restaurant.

The most demanding clients will want to book on the executive floor where they can work, relax, meet during a break, as well as discover the Soap Bar, an elegant way of providing a welcome gift of toiletries. The essence of the hotel is “The Top” bar, located on the hotel roof and offering travellers a singular view of Shanghai. This venue’s spectacular setting will delight visitors with breathtaking view.

The Golden Tulip Shanghai Rainbow hotel demonstrates how well the Louvre Hotels Group is able to adapt to the needs and demands of a new generation of travellers, embracing the digital transition while questing after authentic local treasures and surprises. Faithful to its new brand signature “Playtime, Anytime.”, the hotel shares with its clients a light-hearted outlook on life, work and travel and strives to make the hotel a place not just for sleeping but for living.

The world’s 5th largest hotel group pursues its development in China

By choosing downtown Shanghai to host this 4-star hotel emblematic of its new brand positioning, the world’s 5th largest hotel group underscores its affinity to the Asian–and more specifically the Chinese–market. This inauguration is yet another step in the Group’s ongoing Asian development strategy, bolstered by the arrival of its shareholder Jin Jiang International in 2015 and the implementation of the Jin Jiang Louvre Asia platform managed by Pierre-Frédéric Roulot.

“This opening represents a veritable turning point for the Golden Tulip brand, offering a unique experiential stay designed to shake up market standards and meet the needs and demands of a new generation of travellers. At the same time, the inauguration of the Golden Tulip Shanghai Rainbow hotel confirms the ambitions of Louvre Hotels Group in Asia, strengthening its position as one of the continent’s leading players.” said Pierre-Frédéric Roulot, CEO of Louvre Hotels Group.