A R Rahman named as the brand ambassador of Sikkim

The maestro, who would also compose the tourism anthem for the state, wore the traditional Khada and lit the festival’s inaugural lamp.

Academy Award winning music composer AR Rahman was named the official brand ambassador of the north eastern state of Sikkim, one of the favourite destinations of tourists preferring the upper reaches.  Sikkim Chief Minister Pawan Chamling announced Rahman’s name at the inauguration of the state Red Panda Winter Carnival at Paljor Stadium in Gangtok.

The maestro, who would also compose the tourism anthem for the state, wore the traditional Khada and lit the festival’s inaugural lamp. Chamling presented him with a hand-woven carpet. This was Rahman’s first visit to Sikkim. As per sources, Rahman’s team would be organising a concert in the state sometime in March.

A number of Bollywood celebrities, including actor Sridevi and her producer-husband Boney Kapoor, are scheduled to take part in the 11-day-long winter carnival. Another global celebrity and Assam tourism ambassador Priyanka Chopra is scheduled to visit Sikkim in April for the premiere of her home production Pahuna-The Little Visitors. The film has been shot exclusively in Sikkim.

Besides interacting with journalists, Rahman also took part in the official dinner hosted by Chamling.

News Source: www.news18.com