An Independently-Minded Year for Small Luxury Hotels of the World™

An Independently-Minded Year for Small Luxury Hotels of the World™

Small Luxury Hotels of the World™ (SLH), the luxury brand of small, exclusive, independent hotels has much to celebrate as it closes out a year of exciting announcements and growth.

Small Luxury Hotels of the World™ (SLH), the luxury brand of small, exclusive, independent hotels has much to celebrate as it closes out a year of exciting announcements and growth. The brand’s 25th year of business was a year of transition as it introduced new leadership, new initiatives and welcomed hotels in key strategic locations while keeping reservations steady and increasing visitors to its website (

While official company reporting in US Dollars shows revenue to be slightly down year on year, revenue in Euros is up by 10% and with 63% of the luxury brand’s hotels in the EMEA region this is not insignificant. Traffic to the website ( increased by 3% during 2015 which equates to a total of over 4.4 million visitors. The real shift for SLH in 2015, however, was the jump in mobile visits and actual reservations which have increased by 35% (nearly 1 million) and 54% respectively from 2014. In response, earlier this month SLH released a new app for iPhone which has a new booking engine and increased functionality to enhance the user experience and capitalise on the trend for making reservations on the move.

Curating the collection has always been very important to the brand. In 2015 this took a more strategic turn and as a result SLH ended the year with 526 hotels, 10 less than in 2014. This confirms SLH’s commitment to growing the quality of the collection and not just the number of hotels, as demonstrated by a new Quality Assurance programme that makes it harder for hotels to join, and harder for them to remain a member. Forty new member hotels were added to the collection in 2015 in new locations in established markets including Guangzhou in China and Losinj in Croatia. Several brand new destinations were also added to the collection such as Tokyo, Malta, Prague, Perth and the Seychelles. Additional new destinations that guests will be able to experience with SLH in early 2016 will include Mozambique, Vietnam and Anguilla.

The luxury brand expects another year of good news and prominent announcements as it moves ahead with Boyen at the helm. “SLH is offering more and more specialised services and benefits to the hotels that are chosen to join the brand. We’ve spent the last few months laying the foundations for 2016, including a dynamic new brand identity, the reintroduction of the SLH Directory and improved technical infrastructure both for our guests and hotels – now it’s time to really bring it to life. It’s a crowded market, but we’re not worried – in matching independently-minded guests with our independently-spirited hotels we thrive at what we do. We are, however, always looking at the long game and feel we are now well placed to drive SLH forward and continue to carve our place in today’s competitive landscape.”

You might also like


Think Strawberries signs on Cocoon Maldives as its Sales, Marketing and PR & Media Representative for India and the Middle East

Think Strawberries has been appointed as the India and Middle East representative office of Cocoon Maldives. Maldives can be summarized as a dazzling landscape of immaculate beaches, azure seas, palm

Destinations organized FAM Trip to Sri Lanka and Maldives – India, rewarded patronage of their Travel Agents in India by extending opportunity to familiarize with Sri Lanka and Maldives as a destination in association with Sri Lankan Airlines,


K K Beacon Hotel opens in Rajkot

The Fern Hotels & Resorts, India’s leading environmentally sensitive hotel chain has added another hotel to its portfolio with the launch of K K Beacon Hotel, Rajkot.  This is the eighth hotel which is managed by the company under the





Christoph Waltz joins Mandarin Oriental as its latest celebrity fan

The award-winning Austrian actor, Christoph Waltz, is the newest celebrity fan to join Mandarin Oriental’s USD multi-million global advertising campaign “He’s a Fan/She’s a Fan”. The campaign elegantly connects Mandarin

Slider and enter into unique partnership

Targeting business worth Rs. 200 crore in assisted e-commerce this year, for the first time an Online Travel Agency (OTA) has tied up with an online jewellery marketplace. Now, customers

More than 100 hurt in New York train derailment

A New York commuter train derailed on Wednesday during the morning rush at a station in Brooklyn, sparking chaotic scenes and leaving more than 100 people with minor injuries. The


Air taxis in India a reality soon: Civil Aviation Minister

The drone policy unveiled last month will make air taxi operation in India a reality soon, Minister of State for Civil Aviation Jayant Sinha said. The minister took to twitter


Goa all set to celebrate Bonderam

Bonderam is one of the most unique festivals of Goa celebrated on the fourth Saturday of August every year at Divar Island. The feast takes the form of a carnival


Rove Hotels signs agreement with Al Hamra for 250-room Rove Manar Mall hotel

Rove Hotels has strengthened its operations in Ras Al Khaimah, with a management agreement to operate the Rove Manar Mall, directly linked to one of the most popular retail and


Grover Zampa Vineyards hosted an event at Pullman Hotels & Resorts

Grover Zampa Vineyards hosted an event at Pullman Hotels & Resorts to celebrate the success of its Vijay Amritraj Reserve Collection Grover Zampa Vineyards, India’s finest wine maker in association

Ethiopian sets yet another year of growth milestones

Africa’s largest Airline Group, Ethiopian Airlines is pleased to announce that it has ended yet another year of fast and profitable growth in 2016, highlighted by fleet and network expansion


No Comments Yet!

You can be first to comment this post!