Anantara Hotels, Resorts & Spas launches new website

As the original hospitality brand to place indigenous experiences at the heart of luxury travel, Anantara Hotels & Resorts extends this ethos to the relaunch of the brand website, Anantara.com. Redesigned as a visual feast for the eyes, the website utilises on-trend design and UX features such as abundant video content, emotive full bleed images and interactive maps.  Thoughtfully crafted to follow the intuitive user journey, experiences have been made central to the website flow, fully immersing guests in the digital world of Anantara.

Once a guest selects a property, video-enabled ‘day in the life’ teasers, image carousels plus concise and evocative storytelling bring the chosen destinationand property to life. From helicopter rides to private islands at Anantara Medjumbe Island, scaling impossible cliff heights at Anantara Al Jabal Al Akhdar to stargazing at the only observatory in the Indian Ocean with Anantara Kihavah. The website has been expertly designed and developed to whisk prospective guests into the quintessentially Anantara moments they can experience.

Ever since launching in 2002, Anantara has been striving to provide bespoke journeys for all guests. This ethos, driven by current digital trends, inspired the creation of a new comparison feature. The comparison tool encourages guests to compare up to three selected destinations, hotels or room categories, allowing a guest to tailor theirholiday or business trip to their individual criteria.The website is a journey in itself, a prequel to the unique experiences the ‘book now’ button will lead to. A user’s online journey is concluded with a seamless booking process.

Michael Marshall, Chief Commercial Officer of Minor Hotels, stated “This website relaunch comes at a pinnacle moment for the Anantara brand as we proudly communicate to all new and existing guests that ‘Anantara owns experiences.’ The website platform will also play a defining role in the launch of a compelling integrated brand campaign due to roll out later in the year.

“Our guests’ journey of discovery begins at the moment of holiday inception, and crucially we must capture new and returning guests’ imagination with an aesthetic flair that matches the true nature of the real experience at the moment they land on Anantara.com,” Marshall concluded.

Since its launch in April 2018, the site has enjoyed increased traffic, and over 3 million unique views of the video content with users staying on average double the amount of time since before the redesign. The site has driven a 12% increase in conversion and it has contributed to a 53% increase in revenue for the Anantara Hotels, Resorts & Spas brand. The new website is being translated into thirteen languages including Arabic, Japanese, Chinese Russian and German.

As a nod toward the ongoing preference for mobile browsing, the site is fully responsive for mobile, tablet and desktop users for ultimate guest convenience. On the go and business travellers are also well catered for with a clear overview of facilitiesacross the global portfolio to facilitate seamless coordination of MICE events.

Having recently been voted one of the Top 15 Hotel Brands in the World by readers of Travel & Leisure USA, Anantara will continue to deliver incredible guest experiences across the globe.

About author

TnH Global
TnH Global 3923 posts

Our platform is the most comprehensive, current and accurate content destination for tourism that also offers the opportunity to connect and network with quality buyers and sellers.

Name: TnH Global              Email: admin@tnhglobal.com

You might also like

Latest

Air India to select jets for regional connectivity

Air India is planning to launch flights to more regional destinations across India, and has initiated the process of identifying the aircraft to be used. The Economic Times reported the

Slider

flydubai partners with FlyNava Technologies for pricing decision support

Dubai-based carrier, flydubai, today announced its partnership with FlyNava Technologies to provide automated support when making pricing decisions. Jupiter, FlyNava’s new airline pricing decision support solution, through its cloud-based comprehensive

Government

Tourism minister issues advisory for foreign tourists coming to India

Newly sworn-in Union tourism minister K J Alphons has an advice for foreigners visiting the country: Eat beef in your own countries and then come to India. On asked whether

Latest

Preferred Hotels & Resorts announces 2015 year-end result

Preferred Hotels & Resorts, the world’s largest global provider of sales, marketing and distribution services to independent luxury hotels, has announced phenomenal 2015 year-end results. Last year, the company marked a

HR News

Bernard Martyris appointed as Group Chief Human Resources Officer – Kuoni Group

Bernard Martyris, Chief of Human Resources of VFS Global, has been appointed as the Group Chief Human Resources Officer of Kuoni Group, the 109-year-old Switzerland-headquartered multinational travel service provider. Kuoni Group

Destinations

Park Plaza Kolkata Ballygunge is now Radisson Kolkata Ballygunge

Park Plaza Kolkata Ballygunge announced its re-branding to Radisson Kolkata Ballygunge – a brand synonymous with outstanding service and comfort. Strategically located in the heart of upscale South Kolkata neighborhood

Reports & Survey

Wheelchair Users prefer travelling to Goa and Kerala for its Accessibility – Survey

A report by Enable Travel reveals travel related mind-sets, concerns and requirements of People with Disabilities.  A survey commissioned by Enable Travel – India’s Premier Accessible Holiday Specialist, interviewed 90 people with disabilities across Wheelchair

Lufthansa to roll out Wi-Fi on short-haul flights

Send emails from a height of 32,808 feet, shop online while soaring over the Alps, stream videos above the clouds – and all of that with broadband quality. Soon, passengers

Travel Trade

Indians can get 20 nights in Bangkok for the price of two in New York City this spring

TripAdvisor’s TripMaximiser Report shows Indian travellers where their rupee stretches furthest The average Indian traveller’s holiday budget could get them 20 nights in Bangkok for two people versus two nights

Trends

Indulge in a royal experience at the living palaces of Taj Group

Create timeless memories at the Grand Palaces of the Taj with Royal Retreat Offer Amidst the whirlwind of increasing modernity, Taj gives guests the chance to live as Maharajas once

Latest

CM Naveen Patnaik inaugurates the Largest Investment Conclave ‘Make In Odisha’

Odisha’s biggest ever investment summit ‘Make in Odisha Conclave’ was inaugurated recently by the Hon’ble Chief Minister of Odisha Shri Naveen Patnaikin the august presence of government and corporate dignitaries

Latest

Sabre selected as global technology partner to Flight Centre Travel Group

Thousands of travel agents across Australia and New Zealand adopt the new Sabre Red Workspace to shop and book travel for leisure and corporate customers Sabre announced a new agreement

0 Comments

No Comments Yet!

You can be first to comment this post!