British tourism set for a bumper 2018

2017 has proved a record year for tourism in the UK with international arrivals to the country increasing by 4.6% from 38.5 million in 2016 to 40.3 million in 2017, according to GlobalData.

Konstantina Boutsioukou Consumer Analyst at GlobalData comments, “The Pound’s Brexit drop has rendered business and leisure trips to the UK more affordable, luring a growing number of European travellers. Inbound flows from European countries such as Germany, France, Spain, Ireland and Romania have increased steadily with arrivals from the US and Australia experiencing rapid growth.’’

As British tourism braces itself for another record year in 2018, ‘The British Tourism & Travel Show’ takes place at the NEC Birmingham from 21-22 March. The trade show will offer a tantalizing glimpse into the new tourism products and campaigns that key industry players and tourism boards are preparing to launch this year. The show will also feature an extensive keynote programme with industry experts and celebrities such as the legendary TV pioneer, Angela Rippon, talking about her fascinating travel experiences.

As the number of tourists visiting the British Isles grows, travel businesses seek to diversify their offerings by constantly developing new programs that can captivate the attention of visitors. At the same time, destinations are also introducing themes promoting the key attractions that they have to offer.

Boutsioukou explains “For instance, Visit Scotland is promoting the ‘Year of young people for 2018’. The country is promoting events, activities festivals and suggested road trips for young people, but also those who are ‘young at heart’. Tourism Ireland has also launched a new campaign called ‘Wild Atlantic Way’ promoting the longest coastal drive in the world, as well as numerous other activities taking place across six regions in the country. As for Wales, they celebrate the ‘Year of the Sea’, also promoting three new national coastal routes through the castle country and mountainous regions”.

This year, The British Tourism & Travel Show will feature for the first time the ‘New Destination Europe’ area, where exhibitors from European countries will have the opportunity to participate. Given the great importance of Europe both as a tourist source and tourist destination market for the UK, the exhibition will allow players from the continent to share their knowledge with the overall aim of better serving travellers.

Boutsioukou adds, ‘’Key issues that will be discussed at the event will include the changing nature of group travel, the role of technology and social media in effectively marketing to different cohorts and the rise of the short getaways both to domestic and international destinations. Brexit and its impact on travel flows and trending types of tourism such as eco and adventure will also have a prominent role in discussions.’’

About author

TnH Global
TnH Global 4035 posts

Our platform is the most comprehensive, current and accurate content destination for tourism that also offers the opportunity to connect and network with quality buyers and sellers.

Name: TnH Global              Email: admin@tnhglobal.com

You might also like

Trending

Sports Events 365 launches intelligence service for hotels and airlines

The new service is designed to enable hotels and airlines to maximize their revenue by combining pricing support information with cross-sell of tickets to upcoming sports events. Sports Events 365 

Destinations

German journalists explored destinations in Argentina

They toured different parts of Tucumán, the Esteros del Ibera, Corrientes and Buenos Aires. The Ministry of Tourism of the Nation, through the National Institute of Tourism (INPROTUR), accompanied by three journalists from the Federal

Latest

Atlantis, The Palm to launch a new entertainment destination

Opening in Q1 2019, this all-encompassing venue will merge adventure with live entertainment, fantastic food, creative beverages and one-of-a-kind experiences for adults and families alike. Atlantis, The Palm and leading

Trending

Jet Airways, AirAsia, SpiceJet to add new aircraft to meet rising demand

The Indian aviation industry is expanding by leaps and bounds spearheaded by affordable pricing and better connectivity. In fact, domestic Indian passenger traffic increased by 17.9% in January from last

Latest

Rezlive.com is now a Superbrand

Following a closed-door meeting of the UAE Superbrands Council, Rezlive.com has been voted as a Superbrand in UAE for 2018 in the B2B travel industry. RezLive.com is awarded the Superbrand

Technology

Radisson Hotel Group launches its new Asia Pacific online campaign

Radisson Hotel Group recently revealed its bold new brand identity, brand architecture and Radisson Rewards, its refreshed global loyalty program. In Asia Pacific, the Group is inviting guests to experience

Latest

Uttarakhand seeks assistance for tourism related projects from MoT

Uttarakhand’s Tourism Minister meets Dr Mahesh Sharma and sought assistance for tourism related projects from MoT. The Union Minister of State for Tourism (Independent Charge), Culture (Independent Charge) and Civil Aviation, Dr. Mahesh Sharma held a

Priya Sethi inaugurates J&K Tourism Food, Craft & Culture Festival 2016 at Dilli Haat

Minister of State for Tourism, Ms. Priya Sethi inaugurated the 15 day J&K Tourism Food Craft and Culture Festival 2016 at Dilli Haat (Opp. INA Market), New Delhi. Organized by

Slider

STB’s “Hands in Partnership” Journey through 3 cities and YourSingapore pavilion at SATTE 2017

2017 begins on an action-packed note for the Singapore Tourism Board (STB) with a 3-city roadshow in India from February 13-22, 2017. The “Hands in Partnership” journey will enable its

Destinations

Star Cruises announces SuperStar Libra’s New Triple Homeports in Kuala Lumpur, Penang and Phuket from September

Taps Kuala Lumpur’s growing role as top regional air hub with fly-cruise options, boosting Southeast Asia’s cruise industry and providing more flexibility for guests in the region. Star Cruises today

Latest

WAT announces unique travel experiences to Cuba and Mexico

World Architecture Travel (WAT) a global network for guided architectural tours brings a unique travel experience to Mexico and Cuba. Themed ‘Time among the Maya’, the tour coordinated by a

Trending

Indian Railways to announce 360-day advance rail booking period for foreigners

Foreigners are also not allowed to book tickets in Suvidha trains that cater to last minute travel planners. The aim is to provide adequate time to foreigners and NRIs to

0 Comments

No Comments Yet!

You can be first to comment this post!