G6 Hospitality announces expansion to India

G6 Hospitality announces expansion to India

Continuing Global Expansion, Hospitality Group Partners with Auromatrix Holdings!

G6 Hospitality, known for its iconic economy lodging brands, Motel 6, and Studio 6 in the U.S., Canada and Hotel 6, Estudio 6 in Latin America, announced today it is continuing its global portfolio expansion by signing an area development agreement with Auromatrix Holdings Pvt. Ltd (Auromatrix). This new partnership will introduce Motel 6, Studio 6 and Hotel 6 brands to India, marking G6 Hospitality’s first foray into this market.

Auromatrix is a commercial hotel developer, hotel/resort owner and management operator. The development agreement between the companies comprises a total of 40 properties under the Motel 6, Studio 6 and Hotel 6 brands by the end of 2022.

“Our mission is to build on the iconic heritage of our brands to become the universally recognized leader in economy lodging, and expanding our portfolio to such an important market like India marks a significant milestone for G6 Hospitality,” said Jim Amorosia, President and CEO of G6 Hospitality. “Motel 6, Studio 6 and Hotel 6 operations in India are designed to suit the specific needs of travelers in the area. Combined with the expertise of our partners at Auromatrix, we are uniquely positioned to successfully launch a compelling new lodging option to both leisure and business travelers.”

The new properties will showcase elements of the “Phoenix” room design featured at Motel 6 and Studio 6 properties in the U.S. and Canada. Unique room features planned for the properties may include wood-effect flooring, platform beds and flat screen TVs, offering areas that are highly functional, space-efficient and with a modern décor that provides extra comfort for budget-conscious travelers. Motel 6, Studio 6 and Hotel 6 rooms will also offer unique amenities to respond to the needs of the diverse market.

Founded in 1990, Auromatrix Holdings Pvt. Ltd is an acclaimed hotel and resort design, development and management company. Led by strong work ethics, commitment to quality and expert human resource, the company evolved into one of the market leaders in the past 25 years. “We are very excited about our new alliance with G6 Hospitality, and the opportunities it will create for the growth, economy and future of the Indian subcontinent”, said Kumar Sitaraman, CEO of Auromatrix. “We look forward to working closely with the G6 team, who have created a wonderful array of brands in the niche segments and have been topping the growth charts in the last few years, which we hope to replicate in India.”

Since its acquisition by Blackstone in 2012, G6 Hospitality has been undergoing a complete technology overhaul of its platforms, processes and systems to support its network of more than 1,350 corporate-owned and franchisee properties. With its expansive network, ambitious renovation efforts, and the longstanding appeal of its iconic brands, G6 Hospitality is the leader of the economy lodging segment in the U.S. and soon to be in India and Latin American markets.

About author

TnH Global
TnH Global 4016 posts

Our platform is the most comprehensive, current and accurate content destination for tourism that also offers the opportunity to connect and network with quality buyers and sellers.

Name: TnH Global              Email: admin@tnhglobal.com

You might also like

Trends

Sabre announces agreement with Hunnu Air

Sabre Corporation announced a long-term agreement with Hunnu Air. Having undergone a significant strategy overhaul, the carrier will now rely on Sabre for its content distribution. The partnership will accelerate

Aviation

Air India sale will be determined by market conditions: Modi

The actual strategic divestment of Air India will be determined by market conditions although the policy decision has already been in this regard, Prime Minister Narendra Modi has said. In

Slider

Qatar Airways plans first fully foreign-owned airline in India

India may soon get its first fully-foreign owned airline after the Modi government allowed 100% FDI in the sector last June. Qatar Airways CEO Akbar Al Baker said in Berlin

Latest

Promotion of Ayurveda for International Medical Tourism

The Ministry of Tourism has recognised Medical and Wellness Tourism including Ayurveda as a Niche product in order to overcome the aspect of ‘seasonality’ and to promote India as a

Latest

India is pushing for easier rules for travel to work across borders as protectionism in West rises

India is looking forward to making a global pitch in order to make it easier to travel for work across borders at international fora like the G-20 and BRICS .

Eurowings takes off for Havana, Cuba

Eurowings has begun flying to a new destination, the Cuban capital of Havana. An Airbus A330 of the quality low-cost carrier from the Lufthansa Group took off earlier on its

Technology

Sabre expands Beyond NDC program

United Airlines, BCD Travel, Finnair, American Express Travel & Lifestyle Services, Singapore Airlines and Corporate Travel Management join Sabre’s innovation initiative As Sabre Corporation leads the industry evolution toward next-generation

Latest

Chief Minister inaugurated MTDC’s Infosys Tourism Pavilion

First of its kind project initiated by any state government in India! Hon. Chief Minister Shri. Devendra Fadnavis, Government of Maharashtra on May 29, 2016 inaugurated India’s first of its

Hotels.com unveils mobile travel concierge

Hotels.com has introduced Hotels.com Concierge, available on iOS on its smartphone application. The service enables users to book transportation, food delivery, reservations and activities from the Hotels.com app. The service

Destinations

Railways, Odisha plan to run luxury train soon

The Indian Railways and the Odisha government are planning to jointly introduce a luxury train like ‘Palace on Wheels’ in the state to attract high-end and foreign tourists. A discussion

Taiwan Tourism Bureau carries out aggressive marketing strategies with B2B workshop and participation in BLTM

Taiwan Tourism Bureau held an educational workshop for the travel fraternity and the media at Taj Mahal Hotel, New Delhi recently. The aim of the workshop was to educate the

Winter Holiday Ideas for Christmas and New Year’s Eve

As 2016 draws to a close, we take a look at some exciting promotional packages being offered at popular tourist destinations for the upcoming winter season. So if you’re still

0 Comments

No Comments Yet!

You can be first to comment this post!