GNTB spearheads 2019’s ‘100 years of Bauhaus’ campaign

Destination Germany continues to be one of the most sought after travel destinations for Indians travelling aboard. The country witnessed 921123 Visitor overnights in 2018 making for an 8.1% growth. Owing to this steady growth, The German National Tourist Office (GNTO), India forecasts a 6%-8% growth in Indian visitor overnights for the year 2019.

With experiential travel becoming the most sought after genre in leisure travel. The GNTO this year is spearheading its worldwide campaign on the ‘Centenary of the foundation of the legendary Bauhaus movement in Weimar.’ Romit Theophilus, Director for India, The German National Tourist Office, said that the Bauhaus is a lively school of ideas and a field of experimenting in the free and applied arts, design, architecture and educational methods. “The famous Bauhaus art school opened in Weimar in 1919, and during its short lifespan, it moved to Dessau and then to Berlin. The architecture, art and design that was created there are still revered around the world to this day. To mark the centenary, Destination Germany is inviting culturally minded travellers to explore the birthplace of Modernism,” he added.

Destination Germany which has always used new and innovative strategies to promote itself launched its Web-Based Destination Training Module www.germanyspecialist.com in December 2017. The platform which has 4 interactive and informative training modules is prepared so tour operators can easily access all essential information required to create interesting itineraries for Destination Germany. The platform already has over 800 registered tour operators seeking to improve their knowledge of the destination and aiming at being certified Destination Germany Specialists.
In addition to the Centenary Bauhaus campaign, the GNTO is developing marketing campaigns on the major trends of culture and nature. In 2019 the ‘German Summer Cities’, the touristic offerings of larger cities and those in more rural areas, take centre stage as part of a worldwide marketing offensive. Contents of the campaign are the five clusters Urban city, Romantic, Holiday on the water, Sightseeing as well as Arts and Culture.

On a concluding note, Theophilus stated, “From mesmerizing natural scenic beauty, unique and fun traditions and culture, vibrant nightlife and lots more offered at the best value for every Euro Spent, Destination Germany is undoubtedly one of the best choices for a European holiday. We hope that more and more Indian travellers have the opportunity to explore this beautiful destination and experience it.”

About author

TnH Global
TnH Global 4035 posts

Our platform is the most comprehensive, current and accurate content destination for tourism that also offers the opportunity to connect and network with quality buyers and sellers.

Name: TnH Global              Email: admin@tnhglobal.com

You might also like

Air India to reserve six front seats for women

This is perhaps the first time in the world that seats will be reserved only for women passengers on planes in such a manner. National carrier Air India will soon

Latest

ITC LIMITED RENEWS ITS PARTNERSHIP OF NEARLY 4-DECADES WITH STARWOOD HOTELS & RESORTS

Agreements signed for 12 existing hotels and 3 new ITC Luxury Collection hotels- ITC Limited and Starwood Hotels & Resorts (NYSE:HOT) recently announced that they have signed agreements to extend

Slider

Railways targets 100% Wi-Fi enabled stations across India by 2019 at cost of Rs. 700 crore

The Indian Railways is promising free Wi-Fi at speeds of 20-40 MBPS in 257 railway stations in the country, which is better than what we get at most homes. Not

Latest

Shoppes at Parisian wins Major Accolade in Prestigious Retail Industry Awards

The Parisian Macao picks up RLI International Shopping Center 2017 Shoppes at Parisian, the upscale 300,000-square-foot mall offering the latest in fashion and couture in a setting reminiscent of the

Transport

Hyperloop could transit passengers between Al Maktoum International and Dubai International

Innovative Hyperloop connections could reduce travel times between Dubai International Airport (DXB) and Al Maktoum International Airport (DWC) by around 34 minutes at some stage in the future, according to

Latest

Alila Hotels & Resorts expands into Kuala Lumpur in May 2018

Set to open on17 May 2018, Alila Bangsar is elevated above the hustle and bustle of Kuala Lumpur’s most vibrant and cosmopolitan district. The hotel, which is the group’s first property in

Destinations

Enjoy Thermes Marins Spa Experience in Monaco

The entirely renovated Thermes Marins Monte-Carlo is a true haven of tranquillity in the heart of the Principality. It is rated as one of the best spa destinations in Europe. Thermes

India simplifies visa application process for Bangladesh travellers

The Indian Visa Application Centre in Mirpur from January 1 will receive walk-in tourist visa applications from confirmed travellers and senior citizens.  Bangladesh applicants with confirmed travel tickets will be

Latest

Goa all set to celebrate Bonderam

Bonderam is one of the most unique festivals of Goa celebrated on the fourth Saturday of August every year at Divar Island. The feast takes the form of a carnival

Trends

India to hold first ever India Tourism Mart

The aim is to double tourist footfall in next three years. To increase tourist footfalls, India will organise its first-ever India Tourism Mart (ITM) for three days from September 16.

Latest

New open platform for corporate travellers from Sabre

Sabre’s new mobile platform will support business travelers’ needs, drive compliance and lower costs for corporations! A smarter business travel experience is coming soon as Sabre Corporation (NASDAQ: SABR) announced

Air India launches world’s longest flight

Air India has flown into the record books by operating the world’s longest commercial flight. The national carrier has switched its Delhi-San Francisco service, which had previously operated westwards over

0 Comments

No Comments Yet!

You can be first to comment this post!