India continues to foray more into digital travel booking

India continues to foray more into digital travel booking

India continued to foray more into digital travel booking with a greater emphasis on mobile transactions in 2016, according to a survey by travel portal Yatra.

“With smartphone prices crashing and penetration increasing rapidly, the Indian consumers are rapidly using mobile devices as their primary means to book travel. We have seen close to 40% of our bookings and 67% of our traffic are coming via the mobile website and mobile applications,” the portal said in a release.

There was a rise in online bookings too. Moreover, hoteliers are using the online route to interact with customers during their travel journey. Online penetration of hotel bookings in India “is still in low double digits and we expect the trend of increasing online hotel bookings to continue in 2017,” Yatra said.

The use of plastic money has increased post demonetisation. The Yatra survey indicated the inclination of Indian travellers to use credit/ debit card over cash. 37.4% travellers choose plastic money over cash for making bookings and while travelling.

“The ban on old 500 and 1000 rupee notes further led to a significant 57.9% travellers booking through the desktop & smartphone and a drastic dip in booking through offline agents. We think this is a trend that we will see more of in 2017,” said the survey.

On the flipped, demonetization has had a downward impact on inbound travel. Solo travelling also gained popularity during the year. According to the Yatra survey, 11% travelers opted to be on their own in their planned holiday.

 

News Source: economictimes.indiatimes.com

About author

TnH Global
TnH Global 3869 posts

Our platform is the most comprehensive, current and accurate content destination for tourism that also offers the opportunity to connect and network with quality buyers and sellers.

Name: TnH Global              Email: admin@tnhglobal.com

You might also like

Slider

Thomas Cook India targets long weekend getaways, launches unique packages for Domestic and International travel

~Thomas Cook India reveals the finest places to explore on the 3 long weekends in April~ Thomas Cook India reveals that Indian travellers have made a shift from single annual

Trending

Oman simplifies Visa on Arrival norms for Indian travellers

Oman has relaxed its visa rules to attract more tourists by granting visa on arrival (un-sponsored tourist visa) for the citizens of India who reside in or who hold an

Hero of hospitality Lebua- Tower Club Bangkok

Lebua- Tower Club Bangkok is a 5- star luxury hotel. The property is indeed fabulous.  It’s all rooms are suites. The view from my two-bedroom suite on the 55th floor

0 Comments

No Comments Yet!

You can be first to comment this post!