March 12, 2019 TnH Global

Indian footfall to the Czech Republic grows by 12.5% in 2018

The Czech Republic has become a fast emerging destination among Indian travellers, clearly reflected in the growth witnessed from the market in 2018. The Central European destination welcomed 96,325 Indian visitors through the year, notching an impressive growth of 12.5 per cent over 2017.

The destination recorded a total number of 2, 36,145 nights spent by Indians last year, with the average length of stay being 3 .5 nights per visit. While Prague and its attractions remain popular among travellers, an increased interest has been recorded in newer experiences such as beer spa, glass–blowing and wine tasting, bringing Indian footfall to the newer parts, including the South Moravian region.

Arzan Khambatta – Head of Czech Tourist Authority, CzechTourism India said, “The theme of the Land of Stories this year is the happening cities of the Czech Republic like Prague and Brno, and cultural experiences of castles and chateaux where families can rejuvenate and relax amidst nature.”

Apart from targeting families, experiential travellers, business visitors, honeymooners and leisure travellers, one of the main focuses this year would be the MICE (Meetings, Incentives, Conferences and Exhibitions) segment. The Czech Republic has a state-of-the-art infrastructure in place, with the capacity to host large corporate groups and events.

The Czech Tourist Authority – CzechTourism continues to promote the Land of Stories through various promotional activities, including sales visits, trainings, familiarisation trips and joint co-ops with various travel agents. VFS Global is the official Tourism Representative of CzechTourism in India since 2016.

IN SHORT