Israel Tourism rolls out advertising campaign in India

Having witnessed close to 60,000 Indian tourists visiting Israel last year, marking a record growth of 31%, Israel Ministry of Tourism office in India is confident of achieving its target of 1 lakh Indian tourist visitors this year.  To support the forecasted growth, the Ministry has launched its summer campaign in India to attract the April – June peak holiday season.

The advertising campaign incorporates varied media platforms including television, print and digital spaces. The integrated advertising campaign ‘Begin your journey to Israel’ which includes the television commercial (TVC) showcases Israel’s famous cities – Jerusalem and Tel Aviv. The TVC shows the various facets of these two cities and their diversity.

Talking about the advertising campaign and the investments made in the Indian market, Hassan Madah, Director, Israel Ministry of Tourism – India & Philippines said, “Over the past three years, Israel has recorded a strong double-digit growth in tourist arrivals from India. In 2018 January to March, we have recorded a growth of 15% in Indian arrivals compared to the same period last year. In order to keep this momentum going and to tap into the upcoming summer holiday season, we have launched our advertising campaign. Our campaign highlights the reasons why Indian travellers should choose Israel as their next holiday destination showcasing beaches, desert experiences, different cuisines (including vegan food) to wine tours, adventure activities, historic monuments and much more.”

You might also like

Trending

International aviation hub to developed at Hisar: Khattar

In a big boost to Haryana Government’s plans to develop an international aviation hub at Hisar, the Ministry of Transport, Government of India has agreed to favourably consider the proposal

Latest

Ethiopian to start flights to Istanbul

Ethiopian Airlines will start thrice weekly services to Istanbul with the latest B737-800 New Generation with Sky Interior, as of its winter schedule. Istanbul is the largest European city and

Travel Trade

Five major tourism developments opening in Qatar before the FIFA World Cup 2022™

New resorts, theme parks and beaches set to appeal to broad mix of travel lovers Flurry of openings continues in Qatar one year after the re-opening of border  Before the