August 21, 2015 TnH Global 0

Jordan An Ideal Host for MICE

In addition to the reliable warm and sunny weather through out the year, Jordan is a land of great history and even greater beauty. Thanks to its outstanding hotels (with international standard meeting and conferencing facilities), exquisite food and vibrant nightlife complemented by availability of many professional MICE planners and genuinely warm and hospitable citizens, the country is also a great destination for MICE.

Jordan has identified the Meetings, Incentives, Conferences and Exhibitions (MICE) sector as one of the important high-value niche sectors that will advance the growth of its tourism industry. In an interview with TnH, Jordan’s Tourism Minister H.E Nayef Al Fayez recently said, “MICE business from India is extremely important for Jordan. Even though Jordan has already been promoting MICE for some time now, we will be more aggressive and with the help of Jordan Tourism Board, we will make concentrated efforts towards providing full services to big potential markets like India. We will do everything to assist this sector. We have held several high profile events such as the World Economic Forum and we are very confident that soon we will position Jordan on the international map of MICE business.”

WHY JORDAN FOR MICE? State of the art facilities In keeping with its role of a world-class MICE destination, Jordan has been quick to invest in its transport infrastructure. A new state-of-theart terminal was inaugurated as recently as March 2013. There are many connecting flights from India to Jordan. However, JTB is actively trying to introduce direct flights from Delhi and Mumbai to Amman. Furthermore, various MICE venues make it easy to plan activities in Jordan. King Hussein Convention Center managed by Hilton can hold a conference for about 5000 people. Other MICE venues such as King Hussein Convention Palace, Zara Expo Center, Royal Cultural Centre – Amman, etc are also perfect venue for MICE activities.

Quality Hotels and Delicious Cuisine Jordan has a variety of hotels in Amman, Dead Sea, Petra and Aqaba ranging from luxury brand chains to small boutique or budget hotels. To add to the existing inventory there are several ambitious projects in progress. The biggest one is the ‘Porto Dead Sea’ by Amer Group. The project is located on a land area of 800,000 m2 meters on the coast of the Dead Sea. It will drastically develop the Dead-Sea and increase the hotel capacity of the country by 25%. Also, all of the luxury hotels have gourmet restaurants and coffee shops with the option of international cuisines. They have fitness centers, spas and swimming pools and most importantly they are all are well-equipped with conference and meeting facilities,

Unique Experiences Jordan caters to all segments of the MICE market. You can host an incentive trip involving activities like dune bashing or camping like Bedouin in Wadi Rum, having a mud bath in the Dead Sea area, hiking the wooded hills of biblical Gilead, exploring ancient Petra and countless other unique experiences which are sure to inspire, motivate and rejuvenate employees. Alternatively you can host big association conferences at one of the country’s modern conference facilities in the lowest place on earth, the Dead Sea area and entertain participants by holding receptions and dinners at breathtaking locations like a beautiful medieval castle, intriguing ancient Petra or bewitching Wadi Rum, the amicable and competent people of Jordan will ensure a memorable event.

Necessary Assistance The kingdom already hosts several high profile events of global significance such as the World Economic Forum. There is big event related to FIFA being hosted this month itself. Consequently, there is a community of creative and highly skilled DMCs who are experienced in holding congresses and incentive programs and consistently deliver once-in-a-lifetime experiences to ensure Jordan remains a preferred MICE destination.