Linkin Reps appointed as PR & Media representative for Turkish Culture and Tourism Office in India
Adding one more feather to its cap, Linkin Reps recently bagged the PR & Media representation account for Turkish Culture and Tourism Office in India. A leading travel representation company in India, through this association, Linkin Reps, through a well though strategy and year long media plan will work towards highlighting Turkey as a destination for Indian travellers, ease of travelling, cultural affinity and present its lesser known, lesser explored destinations to Indian audience. In brief, to promote Turkey as a complete tourism destination in the greater Middle East will be the prime focus of Linkin Reps during its tenure.
The decision was driven by Turkey’s growing outbound demand, witnessed in the steady rise in visitation from India, along with rises in the length of stay and spending power of Indian travellers.
Speaking after the announcement, H. Deniz ERSÖZ, Culture & Tourism Counsellor, Turkish Culture and Tourism Office in India, said, “International arrivals to Turkey have been on a steady growth since 2015, and the Indian market has been one of the fastest growing source market for us. Our partnership with Linkin Repswill further strengthen our outreach and presence in the country.We have a very interesting calendar planned out for the year which will be executed in partnership with Linkin. We are aiming at increasing the outbound travel from India to Turkey and invite more & morw Indian travellers to experience the rich culture and beauty of the Republic of Turkey”
Commenting on the appointment, Komal Seth, Director, Linkin Reps. Pvt. Ltd. said, “We are elated to have entered the partnership with Turkey Culture and Tourism Office. With India being the growing source market for Turkey, we aim to derive greater growth into the region through PR and marketing partnerships and working closely with media PAN India. With a series of campaigns planned, we will give a complete spin to the brand outlook in India and strengthen Turkey’s positioning as the first choice of destination for tourists from India.”
According to the latest statistics shared by Turkish Culture & Tourism Office in India, Indian tourist arrival saw an increase of 95% in the first quarter of 2018 in comparison to the same period of 2017. The most popular destinations in Turkey are Antalya, Istanbul, Mugla, Cappadocia and Izmir. Turkish Tourism expects to welcome 200,000 Indian visitors in 2018.
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