Merger of getabed and roomsXML forms Stuba

Following their merger, B2B accommodation only specialists’roomsXML and getabed have announced the launch of a new brand, Stuba.

Whilst Stuba will be the fresh new identity for the unified group, in the Indian market, the group will continue to represent the Pijoli brand.Stuba’scommercial headquarters will be located in Dubai, where both companies are currently based, but will retain operational offices in theAustralia, UK, India and USA.

Ruchir Bang of roomsXML, now CEO of Stuba commented, “We are hugely ecstatic by this announcement and we look forward to taking it to market and creating further opportunities with suppliers and clients alike. Mathematically, 1+1=2; but now with Stuba, we will change the equation to add up to 3.Stuba will be significantly larger in scale to what roomsXML and getabed were individually, but we are very mindful of not losing any of the values and ethos that made both brands so popular and likable.”

The new brand will be officially launched during Arabian Travel Market, to be held in Dubai from 22nd to 25th April, with Stuba stand located at TT1364. Smiling teams from both roomsXML and getabed will be there to welcome visitors and ready to brief them on the benefits of working with Stuba.

Matt Stuart of getabed, now CCO of Stuba said, “We are delighted to announce the launch of Stuba. We wanted something unique and fresh to celebrate the combining of two innovative, experienced and trusted companies in our sector. We felt unifying under a new banner will go a long way to help integrate the teams across offices. The teams have already embraced the new brand really enthusiastically and are already excited about working with their Stuba colleagues.”

Launching Stuba is a major step towards unifying the businesses, but both Matt & Ruchir maintain its business as usual and they will ensure the transition is as smooth as possible for its trade partners.

About author

TnH Global
TnH Global 4067 posts

Our platform is the most comprehensive, current and accurate content destination for tourism that also offers the opportunity to connect and network with quality buyers and sellers.

Name: TnH Global              Email:

You might also like


Ready to replace bio-toilets with airplane-like toilets: Railway Minister

After installing bio-toilets in almost all the train coaches, the Indian Railways is now mulling to replace them with “upgraded” vacuum bio-toilets, Railway Minister Piyush Goyal has said. In an

Hyderabad airport becomes carbon-neutral

Hyderabad’s Rajiv Gandhi International Airport has become the second airport in India to be classified as carbon-neutral. The hub has now achieved carbon-neutral status (Level 3+), as certified by the


IndiGo continues to lead on-time performance

Recorded highest on-time performance of 86.6 per cent amongst all flights operating out of Bangalore, Delhi, Hyderabad and Mumbai DGCA Traffic Report April 2018. Following the recent increase in IndiGo flight frequencies


Spain reaches the mark of 100,000 record number of arrivals

Spain registered 105,646 Indian arrivals in 2016, an increment of 17.08% over the previous year. In this way, for the first time it has surpassed the number of 100,000 tourists coming from India. The


Africa’s first Ethiopian A350 to Go Green for St. Patrick’s Day

Africa’s largest airline group, Ethiopian Airlines, proudly announces that it will be part of the annual Global Greening initiative of St. Patrick’s Day on March 17, 2017. As part of


Indian Railways waives off service charge on online booking of train tickets till March 31

The Indian Railways has dropped the service charges levied on online booking of tickets through its official website Indian Railway Catering and Tourism Corporation (IRCTC) till March 31, 2018. The


The Digital Transformation of Travel

By  Amit Madhan, President & Group Head – Information Technology & E-Business, Thomas Cook India Technology has become key in travel and will continue to take a larger role both


ITB Asia 2017 kicks off highly-anticipated milestone event

Event has grown from strength to strength to present its strongest line-up yet Celebrating its 10th anniversary as Asia’s Leading Travel Trade Show, ITB Asia 2017 has opened its doors today


Minor Hotels takes AVANI brand into Dubai

Minor Hotels will take over the operation of the 216-room Mövenpick Hotel Deira in Dubai on July 1st. The property will operate under the group’s dynamic AVANI Hotels & Resorts


Shangri-La’s Hambantota Resort & Spa To Open On 1 June

Stunning resort will be the first Shangri-La in Sri Lanka, the “Pearl of the Indian Ocean”   Opening on Sri Lanka’s stunning southern coastline on 1 June 2016, Shangri-La’s Hambantota


SOTC offers “Christmas and New year” packages this festive season

In an endeavor to leverage the upcoming holiday season and provide best value deals to customers for their holiday bookings during Christmas and New Year, SOTC- the leading Travel and


Emirates announces special fares

Explore the world with Emirates’ special September offer on Business and Economy tickets. Travelers from Ahmedabad, Bengaluru, Chennai, Delhi, Hyderabad, Kolkata, Mumbai, Kochi and Trivandrum can enjoy unlimited experiences and


No Comments Yet!

You can be first to comment this post!