October 20, 2015 TnH Global

Muziris wins PATA Gold Honour for Kerala Tourism

Hailed for global leadership and innovation in tourism practices.

Kerala Tourism was bestowed the top Pacific Asia Travel Association (PATA) Award for heritage conservation in an honour that highlights the state’s trendsetting efforts in reinventing the millennia-old Spice Route heritage.

The international award, which recognises excellence and innovation in global tourism practices, was presented to Kerala at a awards ceremony held during PATA Travel Mart in Bangalore.

Kerala Tourism was awarded the PATA Gold in the Heritage and Culture category, honouring the state tourism department’s leadership in carrying out the Muziris Heritage Project.

The PATA awards, which are sponsored by the Macau Government Tourism Office (MGTO), praised Kerala Tourism for the Muziris project’s conservational aspect, uniqueness and impact on local community.

“The award is an acknowledgement of the initiative to bring back our tradition and history for the sake of the modern generation and through it achieve the goal of growth and development for our people,” said Kerala Tourism Minister AP Anilkumar. “Muziris Heritage Project is a mammoth conservation undertaking never before attempted in our country in recent times in terms of its size and scale.”

Kerala Tourism Secretary Shri G Kamala Vardhana Rao received the award at the ceremony held at the Bangalore International Exhibition Centre during the PATA Travel Mart.