New campaign encourages a ‘sick day-stow away’ to Queenstown

Destination Queenstown has launched a light hearted new marketing campaign encouraging “our Aussie mates” to stow away to Queenstown for a spring break.

What better excuse is there to take a sick day than an extra long weekend spring skiing in Queenstown, New Zealand?
The temptation to take a sick day off work grapples with the best of us, but when the reward is incredible spring skiing in Queenstown the guilt doesn’t seem to be so bad.
Destination Queenstown has today launched a light hearted new marketing campaign encouraging “our Aussie mates” to stow away to Queenstown for a spring break. Designed to encourage trans-Tasman visitors to make the most of fantastic spring skiing conditions and the huge range of activities on offer in Queenstown, the “sick day, stow away” campaign takes a tongue in cheek look at pulling a sickie to escape for a holiday. According to Destination Queenstown, research shows, that of the 1,005 full-time-employed Australian surveyed, four in five (81%) have taken a sick day at some point in their career when they’re not really ill, with the most common reason given to employers for the feigned day off being ‘piggybacking on a bug sweeping through the workplace’ (18%). When it comes to taking a sick day, Australians also like to plan ahead, with the average Aussie worker taking three days to plan their pretend illnesses.