Planning a major thrust with Indian family & young travellers

Planning a major thrust with Indian family & young travellers

HKTB is busy developing India as a new market to pull new tourists to Hong Kong.

Here’s some reason to cheer for Indian travel bugs looking to jet off to Hong Kong in the current period. Keeping in mind the MICE and cruise business segment, Hong Kong Tourism Board (HKTB) has planned a big push with a view to generate more inbound traffic from family and young Indian travellers in the new calendar year.

In its latest initiative, the board has joined hands with Viacom 18 to highlight the popular television serial “Sasural Simar Ka” in which Hong Kong formed the backdrop for its 1000th episode. Peter Hoslin, Regional Director, Europe and New Markets, HKTB, explained, “The show has been picturized in some of the exotic tourist destinations in Hong Kong since we intend to create an exciting destination experience for the Indian viewers. Owing to the immense popularity of the serial among young couples, we have come up with exclusive tours that would offer romantic experience of the destination. We have designed Hong Kong Rewards programme for incentive groups to make them experience the vibrancy of the destination.”

Hong Kong has emerged as a significant cruise hub with the opening of Kai Tak Cruise Terminal. Peter Hoslin said, “There is a tremendous potential to boost fly-cruise packages in the Indian tourism market since most Indian travellers prefer fly-cruise packages to Hong Kong. The destination has attracted a number of cruise lines to select Hong Kong as the convenient homeport. Royal Caribbean International has deployed 20 cruises of its flagship vessel-Voyager of the Seas for summer 2015 and will offer cruises of three-to-ten nights for a visit to Taiwan, Vietnam, Japan and South Korea till October, 2015.”

Indian visitors mostly tour Victoria Peak, Hong Kong Disneyland, Ladies Market, Ocean Park, Madame Tussauds, Victoria Harbour, Avenue of Stars, Temple Street Night Market and Lantau Island. Hoslin added, “New Delhi and Mumbai are our primary source markets contributing around 60 per cent of overnight Indian tourist arrival.

HKTB’s current strategies to draw Indian tourists are:

  • Joined hands with Viacom 18 to promote television serial “Sasural Simar Ka” shot in Hong Kong.
  • Focusing on family and young Indian tourists.
  • Publicizing fly-cruise tours.
  • Hong Kong REWARDS programme for MICE group.

"“There is a tremendous potential to boost fly-cruise packages in the Indian tourist market since most Indian travellers prefer fly-cruise packages to Hong Kong.”"

About author

TnH Global
TnH Global 4048 posts

Our platform is the most comprehensive, current and accurate content destination for tourism that also offers the opportunity to connect and network with quality buyers and sellers.

Name: TnH Global              Email:

You might also like


Amazing Thailand brings in its 19th edition of the Annual Grand Sale as ‘Thailand Shopping & Dining Paradise 2017’

Bigger than ever before Amazing Thailand Grand Sale returns for 2017 from 1 June to 31 July Discounts of up to 80% on Thai and international brands Hotels, Airlines, Restaurants,


Bush & Beach Honeymoon – Kenya

Adventurous & Romantic Indulgence Kenya is a beautifully endowed country; we have some of the most beautiful sceneries, beaches and variety of wildlife. Kenya offers a unique naturally beautiful environment


UAE airports forecast 6.3% passenger growth in 2017 despite headwinds

Middle East carriers reported the strongest annual traffic growth of any region globally for the fifth year running in 2016 Saudi Arabian Airlines Director General His Excellency Engineer Saleh bin


Tourists throng Papi Hills before Polavaram consumes it

Expected to be completed by the end of 2019, the huge reservoir also would submerge part of the Eastern Ghats, many tribal settlements, rare flora and fauna, and Papikonda Wildlife


Relive the historic era of India’s freedom struggle

Every year Indians across the globe celebrates 15 August as Independence Day with great fanfare, pride and joy. This hard-earned independence had come with great struggle and sacrifice of our


SOTC focuses on experiential travel, curates bespoke products dedicated to discerning travellers

Indian travellers today are increasingly looking for immersive holiday experiences while vacationing. Over the last couple of years, SOTC – the leading Travel and Tourism Company has observed huge demand


Ethiopian rolls out stopover packages to promote tourism

Ethiopian Airlines has rolled out stopover packages without any additional airfare that cater for all leisure needs with a view to promote tourism into Ethiopia. Passengers traveling through Addis Ababa


Tourism firm TUI Group aims to tap India’s booming online travel market

The Indian online travel market has been seeing a growth led by steep discounts and offers from market leaders. London Stock Exchange-listed tourism company TUI, which has an annual turnover


Scintillating St. Moritz is an amazing Summer Alpine Destination

St. Moritz welcomes summer with a number of activities waiting to be explored by guests of all age groups. We’ve put together a list of 10 activities that are not


Fly Mumbai to Manchester with Jet Airways

Tapping the Indian diaspora in Northern England Jet Airways has recently announced the launch of its first non-stop service between Mumbai and Manchester starting this winter. Jet Airways, one of


Henri Cartier-Bresson’s Masterful Photographs Convey India’s Mid-Century Turmoil

Henri Cartier-Bresson’s Masterful Photographs Convey India’s Mid-Century Turmoil in forthcoming Rubin Museum Exhibition! Opening April 21, “India in Full Frame” offers Magnum photographer’s perspective on Gandhi’s final day, key political


Say ‘I Do’ in unmatched style at Monaco

Known to be the most sought-after destination for lavish weddings, Monaco is a pinnacle of luxury and a grandiose in its natural beauty. The extraordinary array of services by the


No Comments Yet!

You can be first to comment this post!