Sabre taps Traci Mercer to lead B2B digital commerce for hotel, car, cruise and rail

Sabre Corporation, the leading technology provider to the global travel industry, has appointed Traci Mercer as senior vice president of hotel, car, cruise and rail, to lead commercial efforts and supplier relationships for the company’s growing land and sea customer portfolio worldwide.

In this position, Mercer will focus on defining a strategic direction and commercial initiatives to cater to the needs of lodging, hospitality, ground and sea transportation providers, ensuring Sabre is developing industry leading technology that meets distribution and e-commerce needs of this customer segment. She will be based at Sabre’s global headquarters in Southlake, Texas, and report to Sean Menke, president of Travel Network.

“Traci is a dynamic and data-oriented seasoned executive who brings more than 15 years of travel industry experience to help us drive and close new commercial opportunities in the strategic non-air segment,” said Menke. “We are bolstering the leadership in our supplier commerce department. As senior vice president of air commerce, Chris Wilding will continue to oversee the diversification of needs for more than 400 airlines participating in the Sabre travel marketplace, while Traci will strategically engage and support our commitment to hotel, car, cruise and rail customers.”

Mercer’s industry experience includes over 10 years at Expedia, Inc. working in various leadership roles, driving their business strategy and sales operations in North America and Asia-Pacific markets. Most recently, Mercer was global vice president, online revenue & growth, for Hootsuite Media, where she oversaw all revenue streams in Hootsuite’s online product ecosystem and led B2B enterprise demand generation.