SOTC witnesses 25-30 % growth in South India

  • Launches exclusive tailor made packages for travellers
  • Strong uptake for the company’s Regional Tamil tours

In a focused effort to cater to its growing south region travellers, SOTC has organized special regional Tamil tours. For SOTC, Tamil Nadu is a key market and it has observed a growth of over 25-30% annually as compared to the previous year. Cities like Salem, Coimbatore, Chennai, Erode and Pondicherry continue to show impressive growth. With the emerging potential witnessed from Port Blair as well SOTC will be venturing into opening a branch shortly to meet its demand.

SOTC is also keen on reaching out to smaller cities with several initiatives as a part of its customer outreach creating easily accessible touch points for customers in all parts of Tamil Nadu, this being with the Darshanam and the SOTC holiday weekend Mega Sale. SOTC’s research has revealed that Tamil Nadu’s consumers are adventurous travellers who are keen to explore the world. There has been a significant growth in bookings to international destinations like Singapore, Europe, Malaysia & Bali. Additionally, SOTC has seen strong interest for domestic destinations like Andaman, Rajasthan and Kashmir which are the most popular amongst travellers from South India. Tamil travellers are also making use of long weekends opting for short haul destinations and hence they make quick getaways to places that are easy to get to like Andamans, Lakshadweep, etc.

South Indian tours (Vanakam & Dharshanam) are special tailor-made group escorted tours that have seen impressive growth of over 200% and USPs include a friendly Tamil speaking experienced SOTC Tour Manager, the company of Tamil speaking co-travellers, regional cuisine and a South Indian menu of delights while on tour. SOTC’s products are designed to create delightful experiences for the travellers amidst exotic locations spanning across destinations, with experienced ground & support staff at destinations like London, Paris, Switzerland, Rome, etc.

SOTC’s entry into the Tamil Nadu market segment has drawn focus to not only the business travellers but also the leisure business segment and the highly viable b-leisure segment (business plus leisure). The company’s highest enquiries come from the State include leisure, bleisure and MICE. 

Daniel D’souza- Head of Sales, India & NRI Markets & E-Commerce, SOTC Travel said, “The Tamil Nadu market is an advanced market and they look to travel and indulge in new experiences and culture. Tamil Nadu currently contributes significantly to our overall SOTC business and given the strong YoY growth and high potential, we have identified the state as a key strategic focus for our company.

He added, “To offer value to our loyal and growing Tamil customer segment, we had created unique regional tours that offer a regional touch while on an international holiday and this has been inspiring impressive uptake with a growth of 25-30% YoY.”

About author

TnH Global
TnH Global 4048 posts

Our platform is the most comprehensive, current and accurate content destination for tourism that also offers the opportunity to connect and network with quality buyers and sellers.

Name: TnH Global              Email:

You might also like


Emaar Hospitality Group launches innovative service culture programme to enhance guest experience

Emaar Hospitality Group launches innovative service culture programme to enhance guest experience Emaar Hospitality Group, the hospitality and leisure business of Emaar Properties PJSC, has launched an innovative service culture


Air India – The Brand That Connects

An airline that connects not only cities but hearts and brings cultures together – that’s Air India to you. Air India has one of the largest networks in the world


TCA Abu Dhabi Film Commission attend India International Film Tourism Conclave

Collaboration aimed at positioning Abu Dhabi as a prominent production destination on the international film industry map! Abu Dhabi Tourism & Culture Authority (TCA Abu Dhabi) and Abu Dhabi Film

Travel Trade

TrawellTag Cover-More Regional Office gets a new face

Market leader in Indian travel ancillary services, TrawellTag Cover-More inaugurated its regional office at Rajendra Place, Delhi-NCR on 23rd September 2015. The opening of new office in Delhi is the


MMT only OTA in the world working to reduce carbon footprint: Deep Kalra

As the government encourages role of private and public sector companies in the preservation of monuments, Deep Kalra, CEO of MakeMyTrip said that his company  will surely come forward and


There should be more exchanges between Chinese and Indian citizens: Ma Zhanwu

There should be more exchanges between Chinese and Indian citizens and greater travelling opportunities between two countries, said Ma Zhanwu, Chinese Consul general in Kolkata at the sidelines of Bengal


VITO sets sights on big-spending Indian tourists

Indonesia has plenty of marvels to offer to the delight of travellers and VITO is making a major headway to entice the big-spending travellers and corporate groups from India. South-East


5 unique experiences to be enjoyed in Shandong

Shandong Province known as ‘A Jewel between Beijing and Shanghai ‘ is placed strategically between these two cities and is easily accessible by a bullet train where you can reach


TripAdvisor Travellers’ Choice Awards reveal India’s most Amazing Amusement & Water Parks For 2016

Wonderla Amusement Park, Bangalore tops the list of Top 10 Amusement & Water Parks in India Three Amusement parks from Mumbai feature on the Top 10 India list – #3


Luxury abode in The Rainforest, Alila Ubud

Alila Ubud launches six new Terrace Tree Villas Alila Ubud expands its rainforest abodes with the launch of six new Terrace Tree Villas – five one-bedroom units and one exclusive


Trinco Blu by Cinnamon hosted the annual Sailing Regatta for the 9th consecutive year

Cinnamon Hotels & Resorts recently joined hands with the Royal Colombo Yacht Club (RCYC) to host the 9th consecutive RCYC Sailing Regatta – the nation’s largest annual sailing event. Held recently

Trending launches the Biggest Online Travel Sale – BOTS 2017

An EbixCash Initiative, geared to handle 30x growth related to Holiday Period Demand EbixCash, India’s leading Financial Exchange and an initiative of Ebix, Inc. (NASDAQ: EBIX), today announced the launch of


No Comments Yet!

You can be first to comment this post!