STB partners with Vh1 for English music video by ‘Unstoppable’

The Singapore Tourism Board (STB) has added a first to its repertoire of promotional activities in India. The Board has partnered with popular music channel, Vh1 India, to launch a music video titled ‘Unstoppable’ featuring both Indian and Singaporean talents. This makes the STB the first tourism board to come out with its own, cross-border collaborative English music video.

India is a key traveller source market for Singapore and moved up a spot to become its third largest visitor-arrival contributor in 2017. Singapore remains a top-of-mind destination for family holidays and STB’s promotional efforts continue to present the country’s diverse and exciting experiences to the Indian family audiences. With an estimated 65% of India’s population being 35 years and under with strong disposable income and increasingly travelling overseas, STB recognizes the importance of reaching out to them. These young adults or working millennials seek immersive, unique and local experiences and Singapore presents a plethora of options.

With this music video, STB forays into a different public space: the world of English music, pop culture and entertainment to connect with the young Indians, who are more adventurous and seek lifestyle experiences when travelling.

‘Unstoppable’, as the title suggests, urges viewers to evoke their experience-and-discover spirit by pursuing and living up their passions. GRAMMY Award-nominated Indian-American rapper, singer and songwriter Raja Kumari, the Chemical Brothers of India ‘Midival Punditz’ and popular Singaporean B-Boying crew ‘Radikal Forze’ have come together to pool their unique talents and common passion for creativity, music, sounds, dance and entertaining audiences. Their artistic collaboration is well in tune with Singapore’s new brand identity – Passion Made Possible.

Prior to the filming of the video, Raja Kumari and Midival Punditz explored the city and visited popular landmarks like Gardens By The Bay, the Esplanade, Haji Lane, Orchard Road and Buddha Tooth Relic temple in China Town. For Rajakumari, it was her first trip to Singapore and she was impressed with what the city had to offer. Her experiences inspired her to pen the lyrics urging people to pursue and achieve their dreams. Musical arrangements, incorporating sounds of daily life, like trains and tea-lady, recorded in Singapore were done by Midival Punditz. Rounding off the collaboration was Radikal Forze who danced to the beat and vibes of the song.

Apart from the main music video, audiences will be treated to four behind-the-scenes videos that include conversations with the artistes about their experiences in making this unique project possible. Directed by Ms. Shai, the video also features Ms. Tan Wei Tian who is the youngest opera singer in Singapore and Mr. Mark Ong, a leading Singaporean sneaker designer who has added a personalized touch to the video by showcasing his quirky artwork on sneakers.

About author

TnH Global
TnH Global 4048 posts

Our platform is the most comprehensive, current and accurate content destination for tourism that also offers the opportunity to connect and network with quality buyers and sellers.

Name: TnH Global              Email: admin@tnhglobal.com

You might also like

Technology

StayPleasure launches exclusive short stay online booking portal Pan India

StayPleasure, India’s leading and highly reputed Short Stay online booking Portal is the one to look out for a perfect travel and short stay experience. With a huge network base

Latest

Airbnb to bring festival of hosting to Los Angeles

Ashton Kutcher, Gwyneth Paltrow, Elizabeth Gilbert, Brian Grazer and many more lined up to speak at the three day festival that aims to re-imagine the future of travel and hospitality!

Aviation

Delhi Duty Free Leads the way to Home Currency Pricing – First among all Travel Retailers in India

Hailing the directive from Central Board of Customs & Excise (CBEC) for Duty Free Retailers to display prices in Indian Rupees (INR); India’s largest Travel retailer – Delhi Duty Free

Abu Dhabi Food Festival 2016 inspired over 29,000 culinary enthusiasts across the capital

The Abu Dhabi Food Festival (ADFF) 2016 has successfully concluded, having welcomed more than 29,000 visitors and food lovers from the region, contributing to positioning Abu Dhabi as a global

Destinations

Sanya Tourism promotional and marketing event

Sanya Tourism Development Commission, China organized a marketing event on 16th Aug at Taj Mahal Hotel, New Delhi which was attended by prominent outbound tour operators of Delhi NCR region.

Slider

Darjeeling toy train starts chugging again

The Darjeeling Himalayan Railway (DHR) or Toy Train has resumed services on an experimental basis on a 35-km track between Siliguri and Sukna. he Darjeeling Himalayan Railway (DHR) or Toy

Slider

Avis teams up with Luxury Retreats to offer a new standard in travel

Avis Car Rental announced a deal with Luxury Retreats, acquired by Airbnb in February 2017, to be the official mobility partner of the full service villa rental company, which offers custom-designed

Destinations

South African Tourism trade delegation arrives in India to define targets and strategy for 2018

South African Tourism begins 2018 with the 15th edition of its biggest travel trade initiative in India. South African Tourism’s Roadshow will travel to five Indian cities; Mumbai, Kolkata, Bangalore,

Aviation

SpiceJet’s Fly for Free offer

SpiceJet’s Fly for free’ offer is valid until December 31, 2017 With the onset of festive season, SpiceJet has announced ‘Fly for free’ offer. Under this scheme, a passenger can

Latest

Clarks Inn Retreat at Khajuraho

Clarks Inn Group of Hotels recently organised its 7th Annual Corporate Retreat at Clarks Khajuraho. The Retreat was attended by Clarks Inn’s various corporate heads along with the General Manager

Destinations

Explore Madaba Art- Mosaic

Madaba, “the City of Mosaics”, located in Central Jordan is best known for its spectacular Byzantine and Umayyad mosaics, and is home to the famous 6th century mosaic map of

Latest

COVID-19 IMPACT: 96% OF GLOBAL DESTINATIONS OUT OF BOUNDS

The scale of disruption caused by COVID-19 to global tourism is shown in a comprehensive new report on travel restrictions from the World Tourism Organization (UNWTO). The landmark report, published

0 Comments

No Comments Yet!

You can be first to comment this post!