Study finds that Sabre is the global leader in best fare flight search options

Study finds that Sabre is the global leader in best fare flight search options

Study indicates that Sabre offers more ancillary content and finds the lowest fare more often

Outperforming the competition, global travel technology provider Sabre Corporation consistently delivers the lowest fares with a large selection of attractive flight options, as found by a wide-scale qualitative and quantitative competitive global distribution system (GDS) study conducted across 18 countries by Dr. Fried & Partner, a leading marketing and consulting firm.

While Sabre has been benchmarking its low-fare search performance for several years, this year’s study went one step beyond: it included extensive interviews with travel professionals as well as a “best fare” assessment comparing low fare efficacy, book ability, response time, diversity and ancillary content data.

According to the research, Sabre surpasses its competitors in all regions, finding the lowest fare 10 percent more often than Amadeus and 7 percent more often Travelport, on average. In addition, the study finds that 75 percent of bookable air content in Sabre offers a branded fare or ancillary option, versus 59 percent in Amadeus and 55 percent in Travelport.

For Australia specifically, the study has revealed impressive data, indicating that Sabre finds the lowest fare up to 18% more often than Amadeus and 16% more often than Travelport, on average. Travellers increasingly demand ancillary content for a more personalized travel experience

The study reveals for both leisure and business travellers that while price continues to be important, there is also a growing demand for a higher quality of service as travellers want more out of their travel experience. Depending on the traveller profile and the type of journey they are undertaking, the study indicates that travellers are willing to pay up to 25 percent more for added value.

“The concept of best fare for an individual traveller goes beyond price and depends very much on their specific needs, preferences, and reasons for travel.”, said Wade Jones, president, Sabre Travel Network. “Sabre is very aware of the increasingly sophisticated demands of today’s travellers and we have been making significant strategic investments in our air shopping solutions to deliver both low fares and ancillary content. These investments will help airlines and agencies raise conversion rates, increase customer satisfaction, and foster loyalty.”

Business and leisure travellers have different expectations on price and ancillary content. While the lowest price remains top of mind across all customer segments, the research suggests that there are pronounced differences between leisure and business travellers. The survey found:

Leisure travellers have certain considerations when shopping for a trip:

  • Flexibility when it comes to travel dates or destination
  • Price
  • Baggage included
  • Refundability or factors like shorter travel durations are less important

Business travellers are also price-conscious, but their needs are more diverse than those of leisure travellers. Alongside price, other deciding factors include:

  • Short travel duration
  • Airline brand
  • Amenities like more legroom, priority boarding and lounge access
  • Fares that deliver convenience and flexibility within the confines of their corporate travel policies

A shifting market landscape will benefit airlines, travel agents and travellers.

“We are seeing a shift in the market as awareness of rich content is slowly increasing,” said Dr. Markus Heller, co-founder, Dr. Fried & Partner. “As airlines continue to unbundle their offers and provide a wider range of branded fares and ancillaries, travellers appreciate individual services and amenities more than when they were included. Our research suggests that, as rich content gets more and more into travellers’ focus, it will present a significant opportunity for differentiation to travel agents.”

“This changing landscape will benefit travel agents as well as airlines,” said Wade Jones. “Sabre is dedicated to helping airlines merchandise and distribute their content, including branded fares and all the air extras, through both direct and indirect channels. We are continuously enriching our technology to support the airlines’ omnichannel strategies, helping them increase their yield, basket size, upsell, cross-sell and merchandise their products in an attractive, consistent manner.”

Sabre’s travel marketplace plays an important role in facilitating the marketing and sale of airfares, hotel rooms, rental cars, rail tickets and other types of travel, to more than 4,75,000 travel agents and thousands of corporations who use it to shop, book and manage travel. It is one of the world’s largest marketplaces, annually processing over $120 billion in estimated travel spend.

About author

TnH Global
TnH Global 4067 posts

Our platform is the most comprehensive, current and accurate content destination for tourism that also offers the opportunity to connect and network with quality buyers and sellers.

Name: TnH Global              Email: admin@tnhglobal.com

You might also like

Trending

Travel from New Delhi to Chandigarh through Tejas Express now

The new Tejas Express has finally featured in the timetable for passengers travelling between Chandigarh and New Delhi. New Delhi – Chandigarh Tejas Express, train number 22425, will cover a distance of

Trending

AirAsia India announces ‘Mid-Summer Sale’

AirAsia India’s ‘Mid-Summer Sale’ offer is applicable on destinations including Delhi, Kolkata, Chennai, Bengaluru, Hyderabad and Ranchi. AirAsia India has announced flight tickets starting under Rs. 1,500 on select routes.

Ethiopia celebrates Christmas on January 7

Christmas is an annual universal festival celebrated with lot of fervor and enthusiasm around the world. People living across the equator especially in the Southern and Northern Hemisphere like Australia,

Destinations

Thomas Cook India inks a long term strategic agreement with Wildlife Reserves Singapore

Thomas Cook (India) Ltd. has entered into a 3 year strategic agreement with Wildlife Reserves Singapore (WRS) — an organization dedicated to the management of world-leading zoological institutions – Jurong

Trending

Emirates celebrates holiday season with special Christmas treats

Emirates is spreading the festive joy with treats across all cabin classes this December. This festive season, Customers travelling with Emirates will enjoy several Christmas specials both on the ground

Slider

India and Bangladesh agree Cruise, Cargo initiatives

Indian Prime Minister Narendra Modi has approved a memorandum of understanding (MOU) that aims to boost cruise passenger services along the coastal routes between India and Bangladesh. “The operationalization of this MOU

Latest

Special train to Tirupati extended till June

The South Central Railway (SCR) has announced that special train to Tirupati from Nanded will be extended till June considering the positive response it received from passengers. The train service

Trends

ITC Hotels acquires Park Hyatt Goa Resort and Spa

Business continuity and preparations for upcoming tourist season top priority ITC Hotels, India’s leading luxury hotel chain, today announced the successful acquisition of Park Hyatt Goa Resort and Spa. The

Slider

Goa CM launches GTDC’s Taxi App ‘Goamiles’

Goa’s first and exclusive mobile app based taxi service GOAMILES has been launched by Hon’ble Chief Minister of Goa, Manohar Parrikar at the Secretariat Complex, Porvorim. Present at the launch were Hon’ble Minister for

Destinations

2017 is the “Year of the Wild” for Karnataka Tourism

Today, more than ever before, travel is becoming less about the destination, less about the journey and more about how and what we do. People are opting for ‘beyond the

Trending

Monaco welcomes Japanese Ikebana

Ikenobo, the oldest and most prestigious school of Japanese ikebana, to visit Monaco and offer free ikebana demonstration of the traditional art form. Ikebana flower arrangement is one of the

Latest

Taj to Launch a New Hotel near Mumbai Airport

Taj Hotels, Resorts & Palaces is about to launch a new hotel in the vicinity of the domestic terminal at Mumbai’s Chhatrapati Shivaji International Airport, the new Taj Santacruz will

0 Comments

No Comments Yet!

You can be first to comment this post!