Switzerland Tourism launches the new campaigns for Winter and Summer 2017

  • Focus on promoting winter tourism with their new tagline ‘You can… but you don’t have to’
  • Summer campaign to be led by Brand Ambassador Ranveer Singh

Switzerland Tourism today announced the launch of its Winter Campaign for 2016 and ‘Nature wants you back’ campaign for summer 2017. The Winter campaign will focus on all the action and adventure that can be explored in one of nature’s most artistic canvases – Switzerland, with the tagline ‘You can… but you don’t have to’. The summer campaign “Nature wants you back”, to be led by Brand Ambassador Ranveer Singh was also launched. The campaign tag line is the perfect expression of how one chooses to be ‘#INLOVEWITHSWITZERLAND; have an adventurous adrenaline filled vacation or a leisurely, relaxed trip whilst taking in the beauty of the breath-taking nature, scenery and serenity of the country.

The campaign launched in presence of the tourism partners of Switzerland – Zurich, Basel, Ticino, Matterhorn and Swiss International Air Lines, hopes to further increase and sustain the double digit growth of 16% seen in 2015-2016. With an initial focus on the winter tourist, Switzerland Tourism will showcase the multiple options like skiing, sledging and snowboarding for the active traveller and Christmas markets, open air hot springs and igloo stays for the more relaxed visitor looking for pure white relaxation in winter. The summer focus for the campaign too, will be packed with an array of activities such as sky-diving, wakeboarding, canyoning etc. combined with Switzerland’s best touristic and nature highlights.

Claudio Zemp, Director – India, Switzerland Tourism, said, “In India we see people getting more adventurous these days. They do not only want to take a cable car up a mountain and take pictures but also want that thrill and rush which one gets while doing adventure sports.  With a versatile and energetic personality like Ranveer Singh on board, we would like to showcase that Switzerland is not only about scenic beauty but also has many activities and adventures to offer to the more experiential Indian traveller. Winter is coming up and is an absolutely beautiful time to visit Switzerland. One can enjoy various winter activities and explore their hidden passion for adventure with sports such as skiing, snow-shoe trekking, tobogganing. Ranveer’s next trip is going to be in winter.”

Ritu Sharma, Deputy Director, Switzerland Tourism India, said, “Our new campaign is all about telling people that holidays in Switzerland can be anything that you want – there are lots of options for adventures and activities both in winter and in summer but if you would rather have a more relaxing holiday that’s absolutely possible too. Although Indians love to go on a vacation during the summers, we do hope for a change after this campaign. Apart from the picturesque natural beauty, Switzerland is also a complete package for families and honeymooners who are not only looking at a relaxing vacation but also crave some adventure.”

Discover Switzerland with Zurich situated in the very heart of Europe and at the foot of the Swiss Alps. This scenic city offers a striking contrast between the Old Town and the modern-urban quarters. The new highlights include the FIFA World Football Museum and the flavour packed festival FOOD Zurich,. Tourists can also embark on a different type of voyage of discovery with Basel – Switzerland’s capital of art and culture. Basel’s tri-border region at the Rhine harbour marks the meeting point between Switzerland, Germany and France that makes the city unmistakably lively and innovative. To witness a little bit of Italy in Switzerland one can head over to Ticino which will soon be launching the Gotthard base tunnel- the longest tunnel of the world, spread across 57 kms. One can indulge in an array of adventure sports activities at Zermatt which is situated at the foot of the world-famous Matterhorn Peak. Matterhorn glacier paradise with an altitude of 12,739ft is the highest cable car station in Europe and is good place for a ski lesson for beginners.

About author

TnH Global
TnH Global 4014 posts

Our platform is the most comprehensive, current and accurate content destination for tourism that also offers the opportunity to connect and network with quality buyers and sellers.

Name: TnH Global              Email: admin@tnhglobal.com

You might also like

Latest

Thomas Cook India inks contract with the Ministry of Youth Affairs & Sports

Thomas Cook (India) Ltd., has partnered with the Government of India for the path-breaking Khelo India School Games, a vital part of the Khelo India Programme- a transformational initiative of the

Destinations

Thomas Cook India eyes domestic travel market opportunity

Thomas Cook (India) Ltd. launched its “Incredible India Week”, to leverage the strong potential of Indian travellers keen on discovering India. Thomas Cook’s internal data has revealed a significant and growing

Cruise

Italy’s Costa Cruises launches first domestic Indian luxury cruise

Italian luxury cruise liner Costa Cruises in collaboration with Maharashtra Tourism Development Corporation and Mumbai Port Trust announced the launch of India’s first domestic luxury cruise on the Mumbai-Kochi sector

Latest

Monaco Government Tourist and Convention Bureau conducted annual road show in Mumbai & Delhi

Monaco Government Tourist & Convention Bureau prime objective has been to carve out a niche market among the Indian travelers and further enhance its positioning as one of the world’s

Trends

SOTC Travel introduces ‘Holiday Essentials’ a retail portfolio for hassle free travel

Choosing the right travel gear for your trip can feel overwhelming. With the Indian traveller becoming open to newer experiences, SOTC has witnessed a rapid change in how a tourist

Slider

India-Bangladesh ties: Indian railways to restore Kolkata –Khulna passenger train service

Indian Railways all set to restore the Kolkata –Khulna passenger train service in July 2017 after a gap of nearly seventy years. A trail run of the service from Khulna

Sir Bani Yas Cruise Beach opens to passengers in Abu Dhabi

Abu Dhabi Ports has officially opened Sir Bani Yas Cruise Beach, offering cruise ship passengers a new beach destination with unmatched tourism experiences. Sir Bani Yas Cruise Beach lies approximately

Destinations

Mastercard releases Global Destination Cities Index

Punta Cana, Cusco and Djerba lead Global Destination Cities Index: Play International travel continues to grow at an incredible rate, transforming local economies and enabling people to broaden their horizons –

Latest

Air India to launch ‘Maharaja’ class seats today

The existing first class and business class seats on its Boeing 777 and 787 aircraft fleet would be revamped for the Maharaja business class seats. National carrier Air India will

India provides tourism updates at WTM

Dr Mahesh Sharma addresses industry on tourism policies and trends. India’s Ministry of Tourism had a significant presence at the World Travel Market (WTM) in London this week. As a

Trends

Montreux Jazz Festival kick starts from 29th June to 14th July 2018

The Montreux Jazz Festival is Europe’s biggest Jazz festival that takes place on the eastern shore of Lake Geneva. The festival is hosted for two weeks at the beginning of July with world famous faces of the jazz and blues world.

Latest

Coimbatore-Bengaluru Uday Express train flagged off

Rajen Gohain, Minister of state for railways recently flagged off the much-awaited Coimbatore-Bengaluru Uday Express train. The double decker airconditioned chair car train, which has mini dining areas, is the first

0 Comments

No Comments Yet!

You can be first to comment this post!