Taiwan Tourism Bureau carries out aggressive marketing strategies with B2B workshop and participation in BLTM

Taiwan Tourism Bureau held an educational workshop for the travel fraternity and the media at Taj Mahal Hotel, New Delhi recently.

The aim of the workshop was to educate the travel agents and update their knowledge about Taiwan, the products it has to offer, USP’s of the destination and the how it caters to different segments of the Indian travelers. The event started with a B2B session between the Indian travel agents and the stake holders from the Taiwanese Travel industry including its National carrier China Airlines, Princess Cruise, destination management companies Good Time Vacations and hotels like Grand Hyatt Taipei.

The B2B session was followed by an informative presentation on Taiwan by Noel Saxena, Country Head, Taiwan Tourism Bureau. The presentation had detailed information about Taiwan, educating the travel agents about everything one would need to know for visiting Taiwan, staring from the easy of getting a visa to the places to visit in Taiwan.

Present at the event was a delegation from Taiwan that included Arthur Hsieh, Director, Taiwan Tourism Bureau, Singapore Office and Richard Y.S. Chiu, Deputy Representative, Taipei Economic and Cultural Centre, India. Speaking at the event, Deputy Representative of Taipei Economic and Cultural Centre, India, Richard Y.S. Chiu said, “Our new outbound policy gives priority to India over other countries. We are a welcoming and a friendly country, especially with Indians.”

The workshop also saw an exciting lucky draw for travel agents and media. Gift hampers included travel accessories from Taiwan Tourism Bureau, hotel stays from the Hyatt Group, Stay at Princess Cruise and much more. As a part of ongoing B2B marketing campaign Taiwan Tourism Bureau also exhibited at the Business and Luxury Travel Mart (BLTM), in Gurgaon. BLTM was a platform for Taiwan Tourism meet corporate MNC buyers from around Delhi and National Capital Region like Godrej, Reliance, SBI, HDFC, Adani Wilmar etc, which was a great opportunity of future business prospects.

Taiwan was awarded with an award for the best MICE destination award at the exhibition.