The Digital Transformation of Travel

By  Amit Madhan, President & Group Head – Information Technology & E-Business, Thomas Cook India

Technology has become key in travel and will continue to take a larger role both for the traveler and the industry service provider. On World Tourism Day, it is important to note that the theme of travel in this era is attributed significantly to the technological transformations and travellers have never had it better.

Today, technology as an enabler is not just adding to the story of travel but is rewriting the way we travel. Wanderlusts now have more channels of information and interaction. The influence of technology in the New Age of Travel, when people travel to find a deeper meaning in their trips and diligently personalise their vacations, is unmistakable and inseparable.

Seventy-one percent of Indian travellers use smartphones to research destinations, to understand the best ways to reach venues, things they can do there, and the best deals available. Plans are confirmed on the basis of a thorough research and places are checked out before the visit to get a feel of being there. As unique experiences are one of their top objectives, jaunts are timed so that there are special events at the venue for them to participate in. It is the memories that count now.

In ‘The New Age of Travel’ where the story is all about the traveller, the influence of technology inevitably leads to personalisation. Seven out of ten travellers are open to the idea of letting companies use personal information to roll out personalized offers. Destinations are chosen based on specific preferences, which vary from Wi-Fi connectivity, a room with a view, or the right cuisine. Now, travellers believe that it is the small things that count and want flawless detail in their itinerary. Nothing is trivial anymore.

Seven out of ten young people below the age of 35, prefer to spend on experiences rather than products and indulgence is now not restricted to pampering just oneself. Travellers join communities on social media and plan trips to help communities during vacations. They look forward to roll up their sleeves and help locals harvest produce in addition to helping keep traditions alive. Environmental issues and welfare of communities are close to their hearts and consequently, vacations are ideal getaways to live out their passion. Travelers now clean beaches, rappel down cliffs with tribal folks collecting mountain honey or teach English to locals.

World Tourism Day is an opportunity to consider how technology is an enabler that stitches the various intentions of travellers together. From choosing a destination, getting a personalized itinerary, to finding a sense of purpose in their travels, it is technology that unites the traveller with their aspirations. Today, it is hard to imagine travel without an interface with technology. Let us acknowledge today that technology has truly transformed travel.

You might also like

Latest

Monaco to host 12th Monte-Carlo Jazz Festival

Discover and re-discover the greatest Stars of Jazz between 16th November – 2nd December at “Opera Garnier Monte-Carlo” Every November, the Monte-Carlo Jazz Festival takes spectators on a musical journey through the

Emirates to resume A380 services to Narita, Japan

Emirates will resume its flagship A380 service between Dubai and Narita from March 26th, 2017. This follows the airline’s recent A380 deployment to Moscow, and will take place after the

Latest

18.1% growth in Foreign Tourist Arrivals in October, 2017 over October, 2016

67.3% growth in Foreign Tourist Arrivals on E-tourist Visa in October, 2017 over October, 2016  Ministry of Tourism compiles monthly estimates of Foreign Tourist Arrivals (FTAs) & FTAs on e-Tourist

Slider

ITB Asia 2017 kicks off highly-anticipated milestone event

Event has grown from strength to strength to present its strongest line-up yet Celebrating its 10th anniversary as Asia’s Leading Travel Trade Show, ITB Asia 2017 has opened its doors today

Trends

Celebrate Father’s Day weekend with luxurious stay at the Renaissance Mumbai

Plan a wonderful weekend on this father’s day by taking your family for a delightful staycation at the Renaissance Mumbai. Situated amidst 15 acres of lush greenery and perched on

Latest

ITDC invites State Tourisms for a Round Table to take tourism industry to new heights

State Tourisms from Pan India come together to find possible solutions for strategic alliance to develop Tourism in respective states The Management of India Tourism Development Corporation (ITDC), the public sector

Government

India’s first aviation university to be inaugurated on Aug 18

The central university was planned as an autonomous body under the administrative control of the Ministry of Civil Aviation. The country’s first aviation university at Fursatganj in Uttar Pradesh’s Rae

Destinations

Jalmahotsav returns………………..!

The third edition of Jalmahotsav, a festival of adventure tourism in central India, is back with a bang and is about to unfold between 15th Oct 2017 to 2nd Jan

Latest

IndiGo offering flight tickets below INR 1000 for select flight routes

Thinking of booking tickets? IndiGo has some interesting offers right now. If you were waiting for a good time to book your flight tickets for a winter holiday getaway, this

Latest

Goa’s Aguada Jail soon to be transformed into a tourist attraction

As per state tourism department, Goa’s Central Jail at Aguada, which no longer houses prisoners and will be converted into a tourist attraction. “The jail is all set for a

Trends

BLS International commence operations for French Embassy in Jordan

BLS International, a specialist provider of Visa, Passport, Attestation and Citizen Services to the Governments across the world has now commenced servicing the French Government. Under the contract, BLS has

Latest

Sabre and Carlson Wagonlit Travel expand long-term business partnership

Sabre Corporation and Carlson Wagonlit Travel (CWT) have announced a new long-term agreement that broadens their long-standing business partnership and deepens the companies’ close collaboration on technological innovations being developed

0 Comments

No Comments Yet!

You can be first to comment this post!