The Monsoon Calling Reasons Galore To Explore India in the Monsoon

India is a land of rich diversity. It has several seasons, each having its own charm. Coming as it does  after the Summer, the Monsoon is one of the best seasons to explore and experience Incredible India,  and its natural beauty, the beautiful lush greens, the cool breezy weather and more. Therefore, embark  on exploring India this monsoon and get soaked in the rain. 

Monsoon offers relief from scorching heat. Cloudy sky and monsoon  showers make the weather pleasant and soothing. Rainfall  increases the beauty of the country. It is the best season to experience  and enjoy the scenic beauty of many regions of the country.  Holidaying in the monsoon is a fun-filled experience in India. It is  attractive to travel in the Monsoon as airlines, travel companies  and hotels offer discounts and attractive prices to boost demand  in the off season. Year 2017 offers more opportunities to travel during  the Monsoon as there is a number of long weekends.

The Monsoon in India has traditionally been considered an off  season for tourists, but this perception is gradually fading away,  as more and more Indians travel inside the country during the  Monsoon. It is the best time to see the mystical beauty and natural  landscapes of the country. There are so much to explore in the  country during the rains, such as mountains, lakes, local life, cultures  and cuisine. The Monsoon is ideal season for activities and  experiences like trekking, wellness and Ayurvedic Therapies, spa  etc. The Monsoon is considered  ideal season to get the  benefit of Ayurveda.

In the Monsoon, places  like Rishikesh, Sikkim,  Meghalaya, Goa, Alleppey,  Bhimashankar, Ladakh,  beaches of Kovalam,  Varkala, hill retreats of  Munnar and Vagamon,  backwaters of Kumarakom  and Kuttanad, forests of  Thekkady are ideal places  to visit. There are many  other beautiful locations to visit in the season.

Explaining the significance of the Monsoon for tourists, Rajeev  Kale, President & Country Head, Leisure Travel & MICE at Thomas  Cook (India), said “Between the summer vacation and the next festive/  Diwali break, the monsoons offer our Indian consumers a delightful  opportunity to escape from the hectic pace of everyday  work life and indulge in some much needed rest and rejuvenation  and the rains showcasing the country at her best.” Thomas Cook  India has witnessed impressive growth this monsoon due to great  value prices and discounts being offered by hotels and airlines.

In India, the summer vacations  start in April and  end in July, which is the  peak season for the Indian  outbound market, says  Karan Anand—Head, Relationships,  Cox & Kings Ltd.  “Concept of lean season is  no more. The number of Indians  travelling within  India and overseas has  grown over the years.  Those who missed out on  summer vacations prefer to  travel during the monsoon,” said Anand. For the monsoon season,  Cox & Kings is offering a number of packages to domestic destinations  such as Goa, Kerala, Rajasthan, Kashmir and Tamil Nadu.

The Monsoon is time to avail discounts and attractive offers.  “Off-season vacations have their own perks as both travel and accommodation  can be availed at cheaper rates,” said Sharat Dhall,  COO (B2C), “The traffic is driven by airlines announcing  sales in advance to stimulate early bookings. While families with  kids plan their vacation around the summer vacations as most  schools reopen in June, others prefer to take short breaks over the  long weekends,” added Dhall. Discounts vary from destination to  destination but one is likely to get more hotel deals because of a  larger inventory being  available. Kerala, which is a  tourist favourite, offers special  discounts on hotels and  resorts to attract customers  during the off season.  Bhandardara, Mawsynram,  Lonavala, Kodaikanal,  Munnar and the Spiti Valley  are some of the offbeat destinations  that attract travellers  during the lean  period.

During the monsoons, demand  for short getaways is high. Companies like Thomas Cook is  witnessing strong uptake for short getaways, extended weekend  breaks, self-drive trips and outdoor-adventure trips with family  and friends. India’s working millennial opting for such getaways.  “We have seen that monsoons have had scant impact on the travel  hungry Indian consumers wanting to avail packages at great rates  where they save approximately  15-20% on tour  packages compared to peak  season rates; and this is in  addition to the potential of  significant discounts courtesy  offers on airfares that  most carriers announce to  fill up distressed inventory  given that this is their traditional  low season,” said  Kale. This trend of maximizing/  leveraging low season  monsoon rates is especially  high among India’s budget travellers. Hotels provide many attractive  offers and add-on values given low demand. “Due to the allure  of low season pricing, we are seeing an increase in demand for  quick getaways from our  travel enthusiasts in India.  Domestic locales like  Ladakh and Leh, Valley of  Flowers – Uttarakhand, Goa,  Kerala, Corbett and Meghalaya  are the top getaways  this monsoon season extremely  popular with our  consumers,” says Thatte.

Thomas Cook has noticed  that demand has been  emerging strongly from  India’s tier 2 & 3 markets. It  has designed special Monsoon itineraries around domestic destinations  ranging from `4,999 to `11,999 (per person, on twin sharing  basis).

Monsoons offer some much needed rest and rejuvenation  through extended weekend getaways with family and friends.  “Traditionally, monsoon is considered to be a good time to indulge  in rejuvenating wellness therapies. Resorts and wellness centres  lure tourists with attractive holiday packages during the monsoon.  Others find adventure a thrilling experience in the monsoons,” says  Amod Thatte- Head Product, Contracting & Innovation, SOTC  Travel.

According to Mansoor Adil, Senior Executive VP – Sarovar Hotels  & Resorts, Business hotels are lesser affected by off season, unlike  leisure hotels. During the lean period at leisure hotels, we focus  on the MICE business and attractive promotional packages to drive  business during this period. Our database of frequent visitors  comes in handy. We offer promotional discounts driven through  our website and OTAs in addition to strategic tie-ups and packages  with credit card and airline companies.

For the lean/monsoon season, Sarovar Hotels & Resorts are  doing promotional tie-ups with select credit card and airline companies.  It is also doing cross promotional activities within its hotels.  There are promotions and discounts offered on its website  specially for the off-season. “We are offering a 20 % discount on  Best Available Rate (BAR) bookable on our brand website through  June and July. This offer is being promoted through e-Mailers,  Banner on our website and Social Media posts,” said Adil.

Demand and sales of monsoon holiday packages is growing over  the years. This year SOTC is witnessing a growth of over 15 % in  sales of monsoon holiday packages over last year. “At SOTC, we  have designed special itineraries offering great value for money  for our price sensitive consumers and these packages have been  picked up by travellers in a big way. Packages start at an average  pricing of `30,000 per person depending on the destination,” said  Thatte, adding that domestic tourists have started coming out in  large numbers during the monsoons.


The Monsoon Calling: 

• Check out good holiday packages at attractive rates for  travel in India

• Save money 15-20% on your holidays by travelling in  the Monsoons

• Sales of monsoon holiday packages are growing over the  years

• Sales of monsoon holiday packages to grow 15 % this  year.

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