Thomas Cook India inks long term strategic partnership with Seoul Tourism

In a focused initiative to tap into the growing Indian outbound travel market Thomas Cook (India) Ltd. and Seoul Tourism have entered into a 3 year strategic agreement. As a part of this three year plan, both parties will focus on a multi-pronged engagement programme that includes product development and destination promotions to showcase Seoul as a vibrant leisure destination- across a diversity of Indian traveller segments including, families, millennials, honeymooners, culture seekers, women travellers, etc.

Thomas Cook India’s internal data reveals that Seoul has been witnessing increasing interest with a growth of over 20% from India’s outbound travellers. The new age Indian traveller is keen to explore offbeat destinations and indulge in unique experiences, and with increased flight connectivity, Seoul  holds significant potential for the Indian market.  From its cosmopolitan vibe and heady night life and buzzing night markets of Dongdaemun and Namdaemun, from World Heritage–listed sites such as the Jongmyo Shrine, the magnificent Seoul City Wall, Buddhist temples, palaces and pagodas to graceful hanoks (traditional wooden homes), Seoul is a fascinating mix of heritage, culture, cuisine, technology and cutting-edge design. It is also renowned as a shopping destination, a hub for gaming enthusiasts and for its rejuvenating sauna and spa wellness in a traditional jjimjilbang.

Abraham Alapatt, President & Group Head – Marketing, Service Quality, Value Added Services & Innovation, Thomas Cook (India) Ltd., said, “In a continued effort to bring new destinations and experiences to the Indian outbound travellers, we are delighted to partner with Seoul Tourism to promote the beautiful and culturally rich global city. Fashion and technology-forward but equally rich in culture and heritage, Seoul is a vibrant amalgamation of architecture, cutting-edge design, technology, cuisine and the outdoors. It also attracts both spa and gaming enthusiasts from across the world.”

He added, “For Indian outbound travellers, South Korea remains a secret that is waiting to be discovered. Our research indicates that in the new age of travel, Indian travellers are displaying keen interest in new destinations, unique local experiences and our strategic partnership with Seoul gives us the opportunity to create a vibrant product for Seoul as a destination in itself, equally as a gateway to South Korea.”

Ahn Joon Ho, Director General, Seoul Tourism & Sports Bureau, said, “We are very pleased to have a chance for a mutual long term partnership with Thomas Cook India in order to develop and promote Seoul as one of the top travel destinations for Indian tourists. We hope that more Indian tourists visit Seoul through Thomas Cook India and we will make sure that all visitors have an enjoyable and unforgettable memory in Seoul.”

You might also like


‘Trump Slump’ leads Spain to overtake US in Global Tourism: GlobalData

Spain is expected to become the second most popular tourist destination in the world, overtaking the US, as the so called ‘Trump Slump’ cause a dip in the US tourism


South African Tourism looks forward to welcoming Indian Cricket fans

South African Tourism is delighted to extend a warm welcome to the Indian Cricket team and travelling fans. The excitement is palpable with the Men in Bluegearing up for their

Flight review Malaysia Airlines

The Route: Delhi- Kuala Lumpur Class:Business Due to the two unfortunate disasters last year, one might think that superstitious Indian travelers have become vary of flying Malaysia Airlines. I shared


Mandarin Oriental to manage luxury resort on Lake Como

Mandarin Oriental Hotel Group has announced that it has taken over management of CastaDiva Resort & Spa, an existing resort on Lake Como, Italy.  The property will be rebranded as Mandarin


Rashmi Verma is the new Tourism Secretary to Government of India

The government has announced appointment of top level bureaucrats in key Ministries of the government. Rashmi Verma has been named the new Tourism Secretary to the Government. A 1982-cadre IAS

MMPRC shines in 2016; looking towards a brighter 2017

Maldives Marketing & Public Relation Corporation (MMPRC) takes part in World Travel Market, London 2016Maldives Marketing & Public Relation Corporation (MMPRC) took part in the renowned World Travel Market, London


ASSOCHAM recognises Clarks Inn as the “Best Hospitality Management Company”

Clarks Inn Group of Hotels has been recognised as the “Best Hospitality Management Company” at the ASSOCHAM’s Tourism & Hospitality Awards 2018. The award was bestowed during the ‘National Conference


India’s domestic air passenger traffic on the rise

Domestic air passenger traffic rose to 1.07 crore in February 2018 up 24.14 per cent  from 86.55 lakh in the corresponding month of 2017, official data showed on Monday. The


India’s aviation sector is heading for a turbulent year

The increasing number of flyers in India does not sound good to domestic airlines who will have their yields under pressure in FY18. Profitability of Indian aviation industry is expected


Ajay Devgn and Kajol to be the brand ambassadors of Andhra Pradesh tourism

Ajay Devgn and Kajol will be the brand ambassadors of Andhra Pradesh tourism as the state tries to promote tourism to generate additional income. Leading Bollywood actor Ajay Devgn and


India flights take Pakistan, Iran route to Qatar after travel ban

Jet Airways, Air India Express, IndiGo are operating flights to Doha through Pakistan and Iran after Gulf countries imposed airspace restrictions on Qatar. With some Gulf countries imposing airspace restrictions


HRAWI conducts FoSTaC Conclave programmes in Mumbai & Daman

The Hotel and Restaurant Association of Western India (HRAWI) organised two more of Food Safety and Standards Authority of India’s (FSSAI) Food Safety Training & Certification (FoSTaC) programmes in Daman


No Comments Yet!

You can be first to comment this post!