Thomas Cook India introduces UAE Dirham to its Borderless Prepaid Card

Thomas Cook (India) Ltd. has introduced the United Arab Emirates Dirham (AED) as a key currency to its multi-currency Borderless Prepaid Card, thereby offering customers the convenience and flexibility of loading 9 global currencies on a single card.

Based on strong demand and growing traffic from India to the United Arab Emirates (an approximately 14% YoY increase in 2017), Thomas Cook India’s inclusion of the Dirham to its multi-currency Borderless Prepaid Card portfolio, reiterates its strategic intent to harness this growth momentum. The new prepaid card will now create a seamless payment experience for its customer base of over 500,000, offering convenience, ease and security in spending while travelling across the UAE.

The multi-currency Borderless Prepaid Card’s features include:

  • Global acceptance and access to 2 Mn ATMs, over 34 Mn merchant establishments and e-commerce websites
  • Chip & pin security
  • Comprehensive global support and free emergency cash disbursement & global card replacement
  • Comprehensive fraud protection insurance

Speaking at the launch, Kailash Gupta, Senior Vice President & Head of Payment Solutions, Thomas Cook (India) Ltd., said, “The UAE is a top destination for Indian travellers; its convenience both as a short haul and stop-over holiday, coupled with extensive air access, new attractions (Dubai Parks & Resorts, Louvre Abu Dhabi, Warner Bros-Yas Island, La Perle, etc.) are proving to be strong growth drivers for repeat visits. Data reveals that Dubai witnessed a noteworthy 15% YoY increase in 2017 with 2.1 Mn. visitors; India retaining the top spot as its largest source market. In addition, India is equally a leading source market for Abu Dhabi with an 11.4% YoY increase in 2017. The introduction of the AED to our multi-currency Borderless Prepaid Card portfolio intends to capitalise on this growth momentum and offer our UAE bound travellers a simple, smooth and secure payment solution.”

He added that one of the pillars of today’s ‘new age of travel’ is the role of e-commerce platforms and services at each stage of the journey; before during and post travel.

“Today’s ‘new age of travel is increasingly defined by experiences that are genuinely personal and personalised, that have a deeper meaning or purpose, and which are facilitated at all stages via technology and the Internet. Our Borderless Prepaid Card perfectly reflects the latter pillar, providing a genuinely seamless and secure experience for travellers.  Today, the service is trusted by over 500,000 customers across business and leisure segments, and experiencing year-on-year growth in excess of 20%.”

Mubarak Al Nuaimi, Director of Promotion and Overseas Offices Department at the Department of Culture and Tourism – Abu Dhabi, said, “India is one of our largest overseas source markets having contributed over 2 million visitors from a total of around 5 million in 2017. As such, we continue to make relentless efforts to offer Indian visitors a hassle-free experience and entice them to visit the Emirate and enjoy its top attractions and unique culturally-enriching experiences. Aligned with this vision, we are very happy to work with Thomas Cook on including the Emirati Dirham as one of the key currency within their flagship Borderless Prepaid Card. This will effectively enable Indian visitors to maximise their vacation budget and switch between currencies without having to pay commission.”

“India has a massive potential to expand the tourism inflow to Abu Dhabi and we are aiming to increase the share of Indian tourists from the overall target number of 5.5 million visitors by the end of 2018. Moving forward, we will keep leveraging our network of partners and stakeholders as to cement the Emirate’s position as a destination of distinction for world-class tourism, family vacations, leisure and weddings,” he added.

About author

TnH Global
TnH Global 4067 posts

Our platform is the most comprehensive, current and accurate content destination for tourism that also offers the opportunity to connect and network with quality buyers and sellers.

Name: TnH Global              Email: admin@tnhglobal.com

You might also like

Slider

Frankfinn Air Hostess Training Institute receives the Gold Award for “Best Higher Vocational Institute for Skill Development”– 2017

Frankfinn receives the Gold Award for “Best Higher Vocational Institute for Skill Development”– 2017 at the ASSOCHAM INDIA Summit–Cum –Awards Ceremony on 9th August 2017. The Award was presented by

Latest

Anantara Hotels and Resorts to open new villa resort in QuyNhon

Adding a third property to its portfolio of luxury resorts in Vietnam, Anantara Hotels and Resorts has announced the development of its newest villa retreat which is scheduled to open

Slider

flydubai partners with FlyNava Technologies for pricing decision support

Dubai-based carrier, flydubai, today announced its partnership with FlyNava Technologies to provide automated support when making pricing decisions. Jupiter, FlyNava’s new airline pricing decision support solution, through its cloud-based comprehensive

Latest

Constance Le Prince Maurice, Mauritius hosts the movie screening of “Calendar Girls” for Indian travel trade

Constance Hotels & Resorts represented by The Nijhawan Group organised a special screening of the movie “Calendar Girls” shot at Constance Le Prince Maurice Mauritius, directed by Madhur Bhandarkar, for

Government

Solution of all problems lies in Buddhism-Dr Mahesh Sharma

“5th International Buddhist Conclave” was inaugurated by Dr Mahesh Sharma, Minister of State (I/C) for Tourism and Culture recently. Karu Jayasuriya, Speaker of the Parliament of Sri Lanka, Ms. Chavanee

Latest

Wyndham Hotel Group launches new loyalty programme

Wyndham Hotel Group recently announced the global launch of its groundbreaking new loyalty programme, Wyndham Rewards, with the debut of a multimillion dollar, integrated umbrella marketing campaign. Conceived and produced

Destinations

2017 is the “Year of the Wild” for Karnataka Tourism

Today, more than ever before, travel is becoming less about the destination, less about the journey and more about how and what we do. People are opting for ‘beyond the

VFS Global launches Czech Republic Visa Application Centre in Ahmedabad

Newly opened centre in Ahmedabad is the seventh visa application facility for the Czech Republic in India! The Embassy of the Czech Republic and VFS Global have launched a Czech

Slider

Virgin Atlantic becomes first airline to offer accessible entertainment for customers with sight loss

All flights will now offer dedicated inflight entertainment for visually impaired customers Innovative technology designed by Bluebox and tested by Guide Dogs for the Blind will audio describe the entertainment

Latest

Still waiting to see if IndiGo bids for Air India: Govt

The government wants to make the divestment process ‘faster’, but Air India’s operations would not be split in the bidding process, says civil aviation secretary. The government said it will

Hospitality

Hotelogix, AxisRooms and RepUp merge to offer the most powerful, full-stack solution for hotels

MERGER Emerges as one of the largest SaaS technologies entities for the hospitality industry and leaders in the APAC market With 200 + employees, aims at clocking 20K hotels in

Latest

AccorHotels renews deal for Hyberabad Convention Centre

AccorHotels has renewed its management agreement for the Hyderabad Convention Centre and adjoining Novotel. The new agreement will see the European hotel group continue to manage the facility on behalf

0 Comments

No Comments Yet!

You can be first to comment this post!