Top 6 technology trends to watch out for in the travel and tourism industry in 2018

The advent of technology is fostering a change in the travel and tourism industry regarding how companies interact with customers. Consequently, travel companies are adopting various technologies to improve operational efficiencies and meet customers’ expectations, according to leading data and analytics company, GlobalData.

The company’s report ‘Technology Trends in Travel & Tourism’, found that travel companies are using various technologies to engage with customers at every stage of their journey.

Elena Mogoş, Associate Analyst for Digital Travel & Tourism at GlobalData, comments: “Travel still revolves around meaningful human interactions.  However, to be successful, companies need to create a balance between the technological innovations and the human element. Improving the customer experience must always be on the back of travel and tourism companies’ minds when investing in technology.”

Here are the six trends to watch out for in travel and tourism industry in 2018:

  1. Augmented and Virtual Reality (AR and VR): The past few years have seen an increase in AR or VR popularity among travel and tourism companies, and the trend is set to continue. These technologies are being used either for content marketing or to enhance the customers’ experiences. For example, airlines have started using VR technology to show travellers the cabins in advance, in order to increase ticket or ancillary services sales.
  2. Artificial Intelligence (AI): AI is behind many evolving technologies and innovations in the travel and tourism sector. The ways in which it helps the industry can be classified into three major categories: Machine Learning, ChatBots or TravelBots, and Robots. Thanks to AI, operations which usually require human intervention and a lot of time to learn new skills, can be automated, thus speeding up processes, while improving quality and performance, and decreasing costs.
  3. Internet of Things (IoT): IoT has a lot of potential to shape the future of the travel and tourism industry, and companies have started to realize that. An example of an industry player using IoT to reduce anxiety and stress levels associated with lost bags is Lufthansa. Passengers can track their baggage via a link found on their mobile boarding pass in the Lufthansa app.
  4. Voice Technology: Voice technology is another digital novelty that is beginning to disrupt the travel and tourism sector, as more and more customers switch from typed-in search to voice interactions. More and more hotels have started experimenting with voice-activated devices. Among them are: W Austin of Marriott International, Kimpton Alexis Hotel, and Westin Buffalo.
  5. Wi-Fi connectivity: When travelling, people want to always be connected, either to get destination ideas, options regarding places to visit or eat, find directions to points of interest, or share their experience with friends via social media or other connectivity platforms. As a result, investing in network services helps companies offer a more seamless and highly personalized experience to customers, boosts operational efficiency, real-time decision making, strengthens the physical (via CCTV) and the cyber security, along with data privacy.
  6. Wearable devices: Despite a sluggish start, travel and tourism companies are gradually using this technology to offer customers a more personalized and united experience. For instance, the Walt Disney Company deployed a wearable, customizable, RFID-equipped MagicBand, which connects to the theme park infrastructure, to reduce waiting times and track guests’ locations and activities.

About author

TnH Global
TnH Global 4048 posts

Our platform is the most comprehensive, current and accurate content destination for tourism that also offers the opportunity to connect and network with quality buyers and sellers.

Name: TnH Global              Email: admin@tnhglobal.com

You might also like

Latest

Will the new tourism minister be able to make India more tourist friendly country?

In the big reshuffle of his Council of Ministers, PM Narendra Modi has appointed many new ministers, changed the portfolios of many ministers and some of the ministers have been

Latest

Sabre expands development centre in India

Sabre expands development centre in India to accelerate product innovation, development and global operations Employee base doubles and still growing! Sabre Corporation (NASDAQ: SABR), a leading technology provider to the

Destinations

Al Hamra to celebrate the Ras Al Khaimah Happiness Festival

Ras Al Khaimah property developer, Al Hamra, is set to put a smile on the face of residents as part of Ras Al Khaimah’s (RAKs) inaugural Happiness Festival, by welcoming

Trending

Palladium Hotel Group announces new brand- ‘BLESS Collection Hotels’

Palladium Hotel Group has revealed plans for a new hotel brand, ‘BLESS Collection Hotels’, targeted at the contemporary luxury market. The group has signed a management contract with investment groups,

Government

Airlines run out of flight numbers, DGCA warns safety at risk

The boom in aviation in India has given rise to a peculiar problem — airlines are running out of flight numbers. With a growing number of flights and too few

Slider

A dedicated terminal for private jets in Delhi

Officials say that interested fliers will be able to book a six-seater private jet at a cost of little over Rs 50,000 per head for a Delhi to Mumbai round

Destinations

AirAsia India inducts 19th aircraft; adds 2 new routes

AirAsia India today announced the induction of 19th aircraft in its fleet and said it will add two new routes in its flight network from October. With the induction of

Slider

SOTC Travel conferred the 2017 Today’s Traveller Award for ‘Best Outbound Tour Operator’

SOTC Travel was conferred the ‘Best Outbound Tour Operator’ at the 11th annual ‘Today’s Traveller Awards 2017’, Taj Palace, New Delhi. Today’s Traveller Awards, the most respected awards in the

Government

Air India celebrate airline’s 125th delivery of Boeing

State-owned Air India has taken the delivery of its last Boeing 787-8 Dreamliner, which will be inducted in its fleet tomorrow. The new plane was delivered to Air India in

Latest

Goa set for new tourism ties with Croatia, Iceland and Israel

Chairman of GTDC Mr. Nilesh Cabral interacts with Indian Ambassador to the three countries Goa Tourism invited to organize road shows and send Goan icons to promote  tourism facets Exchange ideas

Latest

Emirates Group releases 2016/17 Annual Environmental Report

The Emirates Group, comprising Emirates airline and dnata, has published its seventh annual Environmental Report which outlines the Group’s environmental performance for the financial year 2016-2017. Audited by PricewaterhouseCoopers (PwC),

Trending

Aitken Spence Hotels win big at South Asia Travel Awards 2018

Aitken Spence Hotels secured several awards at the recently held South Asian Travel Awards (SATA) 2018 in Mumbai, India. Launched in 2016, the prestigious awards for travel and tourism stakeholders

0 Comments

No Comments Yet!

You can be first to comment this post!