Turkish Airlines and the Turkish Tourist Board Partner on New Travel Campaign Featuring Top Social Stars

Turkish Airlines and the Turkish Tourist Board Partner on New Travel Campaign Featuring Top Social Stars

Turkish Airlines,Europe’s leading airline, today announces a partnership with the Turkish Tourist Board on a global campaign. The campaign features leading global creators from YouTube, Snapchat and Facebook and will seethem embark on a mystery tour across Turkey.

The campaign will fly prominent global creators, including Snapchat star Jerome Jarre, Casey Neistat, German vlogger star Sami Slimani as well as soccer freestyle groupF2,to Istanbul with the promise of a trip to an additional destination within Turkey. The stars, with a total social following of over 40 Million will create a series of videos including a travelogue from their time in Istanbul and their secret destination.The creators have already created an unboxing video where they discover their invitation to Turkey, with these videos launching this week.

The project follows on from 2014’s #FortuneTraveller initiative, a Turkish Airlines project, managed by global MCN Rightster, which delivered over 10 million views and saw sales increase by 14% during the campaign period.Additionally, Turkish Airlines’ YouTube channel had a 24% increase of subscribers, making it the most subscribed airline on the entire global platform.

NesetDereli, Interactive Marketing Manager at Turkish Airlines, adds: “Following the success of the #FortuneTraveller campaign, we are really excited to launch another global social campaign featuring some of the world’s most influential creators. Bringing together creators from multiple networks, and utilising Rightster’s expertise in creating branded content, will mean we have the opportunity to reach a truly global audience.”

Irfan Onal, at the Turkish Tourist Board also adds: “We have created a once-in-a-lifetime trip for the creators, in order to showcase the best of what Turkey has to offer. These creators are hugely influential, particularly with the younger generation, and we hope that by working with them on this campaign we can inspire more people to visit Turkey”

Ian Samuel, Managing Director of Brand Solutions at Rightster, added that we are delighted to be working with Turkish Airlines and the Turkish Tourist Board to deliver a global campaign. The addition of the Turkish Tourist Board adds an exciting new angle, and an opportunity to showcase Turkey to the world through leading social stars. Working with social talent offers travel brands the perfect mix of supercharged word of mouth marketing, creativity and guaranteed engagement.

You might also like

Trends

Incredible offer by Lords Hotels and Resorts

Lords Hotels and Resorts offer great deals to its guests booking from www.lordshotels.com. With each booking, you can avail up to 20% discount on stay, 15% discount on food and

Trending

Keep profitable Air India subsidiaries out of disinvestment says Nitin Gadkari

The announcement of the induction of SpiceJet’s Boeing737 for “C checks” at the maintenance, repair and overhaul (MRO) facility was made here in the presence of Civil Aviation Minister Ashok

Latest

Head to Goa for Touxeachem Fest or Cucumber Feast

Goa, one of the tiniest states in India, is synonymous with celebrations. While the Goa Carnival is a colourful spectacle the state also has other smaller events that weave a

Latest

PayPal eyes growth in India’s booming travel and tourism sector

Electronic payments giant PayPal is making a push to capitalise on India’s increasing online payments boom with big ticket expansions in the tourism and travel sector. It has announced tie-ups

It’s Christmas time and voila what a wonderful time of the year to holiday in Goa!

Goa comes alive to the sounds of the season, the chiming church bells, and Christmas caroling, Goan Christmas melodies and of course the scrumptious food that one cannot resist. Besides all this hustle and bustle,

Latest

Air India records 20% growth in revenue

Air India has recorded a 20 per cent growth in revenue in March-April 2018 and has embarked on a route analysis exercise, focussing on increasing flying hours of each of

Government

Foreign airlines may be allowed to bid for Air India

Foreign airlines must have a local joint venture with an Indian partner if they intend to bid for an Air India stake, a rule that’s applicable to all domestic airlines.

Latest

Thomas Cook India launches ‘Study Buddy’ to leverage the peak student travel season

Thomas Cook India eyes the high potential student travel segment for its Foreign Exchange business. In a strategic move to capitalise on the significant and growing student travel segment, Thomas

Destinations

Thomas Cook India introduces Borderless Prepaid Card for AED

Thomas Cook (India) Ltd. has introduced the United Arab Emirates Dirham (AED) as a key currency to its multi-currency Borderless Prepaid Card. It offer customers the convenience and flexibility of loading

Latest

HotelREZ Hotels & Resorts adopts Sabre’s hospitality solutions to provide customers with industry-leading reservation technology

 HotelREZ Hotels & Resorts has completed the migration of its member hotels to Sabre’s SynXis Central Reservations and device responsive booking engine, securing its ability to provide more than 1,000 HotelREZ customers with

Signature Club Resort at Brigade Orchards launched

First-of-its-kind Club Resort concept in Bangalore! BCV Developers Pvt. Ltd., a joint venture of Brigade Enterprises with Classic Group and Valmark, today launched its latest lifestyle club ‘Signature Club Resort’ at

Latest

Indulge in Awadhi Cuisine @ The Leela Ambience Convention Hotel, Delhi

‘Dilli 32’ is an Indian speciality restaurant located in The Leela Ambience Convention Hotel, Delhi. Recently, I went there to have dinner. The restaurant has an interesting and extensive menu,