Twitter buzzing with Cox & Kings’ #GetawayGoddess

Twitter buzzing with Cox & Kings’ #GetawayGoddess

Cox & Kings Ltd, the leading holidays and education travel group with operations in 22 countries across continents has got the twitter buzzing among the twitteratis with its newly launched #GetawayGoddess campaign asking all the women about the different aspects that stops them from travelling. As soon as the hastag surfaced, in no time it reached 30 lakh people, generating over 3 crore impressions in just 4 hours and continued to being one of the top trending items at number 4.

#GetawayGoddess gave a platform to all the women feeling in the closet to speak out. Cox & Kings launched its campaign which is an all exclusive to woman travel program who are go getters or wish to be one. The trend gave an intense reality check on what today’s women feel with reasons ranging from budget to safety, from family commitments to lack of work leaves, and from no company to a dearth of good offers.  Cox & Kings retweeted with the same hashtag #GetawayGoddess as the answer to each of these concerns through one-on-one interaction. Instantly, more than 500 conversations sparked up.

The launch also showcased the various themes of #GetawayGoddess and the destinations available on the women-only tours. Cox & Kings assured the audience through a compelling series of tweets about the benefits of travelling with #GetawayGoddess. Amongst other things, Cox & Kings focused on safety and comfort, travelling with like-minded women, women guides and more importantly, a stress-free experience.

With the successful digital launch of #GetawayGoddess, Cox & Kings has been flooded with enquiries for the varied group women travelling packages.

About author

TnH Global
TnH Global 4048 posts

Our platform is the most comprehensive, current and accurate content destination for tourism that also offers the opportunity to connect and network with quality buyers and sellers.

Name: TnH Global              Email: admin@tnhglobal.com

You might also like

Aviation

Daily flights from Hisar to Chandigarh, Delhi from August 15

While the Delhi-Hisar flight would take about 45 minutes, the Hisar-Chandigarh flight would take around an hour. The flights from Hisar to Chandigarh and Delhi will begin on August 15

Latest

Tropicana Leisure Hospitality announces the launch of luxury 4-bhk villas at Alibaug

Experience the pleasure of being an hotelier with Tropicana Leisure Hospitality! Tropicana Leisure Hospitality Services, a subsidiary of the Tropicana Group of Companies is all set to introduce the first

Latest

Ashwani Lohani takes over as CMD of Air India

Ashwani Lohani has been appointed the new Chairman & Managing Director (CMD) of Air India, the national carrier of India. Lohani took over from Rohit Nandan as new Air India

Trending

Customs duty should be brought down to 2.5%

Aviation Industry has been waiting for reduction of waiver of Customs duty since 2008. Since the current Government is Pro-active in rationalising the Finance sector, we hope that they would

Destinations

‘MAURITIUS IS A SYMBOL OF ELEGANCE, LUXURY AND QUALITY, A PLACE FOR REJUVENATION’

Located in the Indian Ocean, Mauritius shares a strong historical and cultural ties with India, with around 60 per cent population of island national of Indian origin. The country, known

Trending

Indian Railways to promote UTS app for booking local train tickets

The CR has setting up such stalls at Chhatrapati Shivaji Maharaj Terminus (CSMT), Matunga, Vashi, and many other stations. Sources said that this has been extended to 40 stations in

Destinations

Hills set festival travel tempo

Surge of train and hotel bookings for North Bengal Durga Puja has started early for tourism in Darjeeling and the rest of north Bengal as train tickets, flight seats and

Trends

Air India set to have ‘Maharaja’ class seats on international flights

Passengers on most of Air India’s international flights are all set for a new experience as the airline will soon introduce ‘Maharaja’ business class seats, variety cuisines and new uniforms

Latest

Airlines in India spread their wings to escape airfare war at home

Indian airlines are turning to the international market in search of better returns as the intensifying fight for a bigger share of the world’s fastest growing domestic market – where

Global Tourism Council goes live

After two years of relentless forethought on its work and values, the Global Tourism Council (GTC) is finally launched and comes into force effective 9th December, 2016. The core team

Latest

Travelyaari launches Maven- a latest mobility solution for transport providers

With features such as real-time ticket booking and confirmation as well as GPS tracking of buses, the pioneering development to enhance operational efficiency and customer experience. In a landmark move

Latest

flydubai offers up to 50% off Business Class fares to selected destinations

Start a new adventure with the flydubai sale as Airline offers up to 50% off Business Class fares to selected destinations Dubai-based flydubai has announced its latest sale, offering up to 50%

0 Comments

No Comments Yet!

You can be first to comment this post!