Visit Finland re-enters the Indian Market

Visit Finland re-enters the Indian Market

Having witnessed a robust growth of 42% in tourist arrivals and overnights from the Indian market in 2017, Visit Finland has reinstated their focus in the India Market through the appointment of Sara Sodhi Juneja to head Visit Finland activities in India based in New Delhi.

Commenting on this appointment Dr. Jukka Holappa, Trade Commissioner for Business Finland India, shared that, “Sara brings wealth of her hospitality and tourism experience to this important strategic role and we are delighted to welcome her to head Visit Finland in India. India has become one of the fastest growing outbound tourism industries given its favorable economic conditions and further growth is expected as a total of 32.3 million outbound trips are forecasted in 2020. Aligning with the growing potential of India market and our Global expansion strategy, Visit Finland has decided to foray again into the Indian Market”.

Finland was also recently chosen by Indian celebrity couple Anushka Sharma and Virat Kohli as their honeymoon destination. This clearly highlights the evolving Indian mind set to discover new destinations and experiences and the tourism board will focus on promoting Finland as a year round destination for Indians. Finland is a land of stark contrasts; in the summer months, the sun does not set at all in the northernmost parts of the country – hence Finland’s nickname “The Land of the Midnight Sun”. In the winter, the opposite happens: the sun disappears for months. This time is called “kaamos”. During kaamos it is not completely dark, however the bright snow, the moon and the stars, create magical surroundings to view Northern Lights.

Juneja shared, “I am delighted to be onboard Visit Finland and looking forward to establishing Finland in India. The destination offers once in a lifetime experiences and wonders like Aurora Borealis, Midnight Sun, Finnish Saunas, Untouched Nature, Ski resorts and the official hometown of Santa Claus”.

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