Wyndham Hotel Group launches new loyalty programme

Wyndham Hotel Group launches new loyalty programme

Wyndham Hotel Group recently announced the global launch of its groundbreaking new loyalty programme, Wyndham Rewards, with the debut of a multimillion dollar, integrated umbrella marketing campaign.

Conceived and produced in partnership with People Ideas & Culture’s Group Company CY&N by PI&C, Wyndham Rewards is investing $100 million in the new campaign, which stars Kristofer Hivju from “Game of Thrones” and “Force Majeure” and includes playful TV and radio spots, digital media assets and on-property collateral at more than 7,500 hotels worldwide. To celebrate, Wyndham Rewards is kicking-off a summer promotion where members can earn 3,000 bonus points after just one qualified stay, now until 7th September.

“We are thrilled to launch a marketing campaign that uses a fun, whimsical approach to show how simple and easy it is for members to earn and redeem the rewards they deserve across our portfolio of iconic brands,” says Josh Lesnick, executive vice president and chief marketing officer at Wyndham Hotel Group. “We are transforming the landscape of loyalty and launching the richest programme in the industry, rewarding our members with what they want most – a free night.”

THE WYNDHAM REWARDS WYZARD

A modern, colourful take on a timeless persona, the “Wyndham Rewards Wyzard,” played by Hivju, is an empowering, optimistic character that magically appears with his signature blue smoke to reward members during their travels. Through creative, imaginative vignettes, the Wyzard brings the simplicity and ease of the new programme to life and underscores the campaign’s core tenant and tagline, “You’ve Earned ThisSM.”

CY&N by PI&C produced the campaign and assembled a star team, including director Mike Maguire of MJZ who produced the TV shoot, noted costume designer and fashion stylist Mr. Gammon, and photographers Jill Greenberg and Todd Selby for the Wyzard and lifestyle photography. The Wyzard marks the first advertising character ever used by the company in an umbrella marketing campaign.

Debuting globally but with a focus on the U.S. and Canada, the campaign includes multiple TV spots along with significant investments in digital video, radio and unique social media content.

FREE NIGHTS HAVE NEVER BEEN THIS SIMPLE

The new Wyndham Rewards bucks the current travel industry trend of confusing reward categories by offering members a generous points earning structure along with a flat, free night redemption rate – the first of its kind for a major rewards programme.

About author

TnH Global
TnH Global 4048 posts

Our platform is the most comprehensive, current and accurate content destination for tourism that also offers the opportunity to connect and network with quality buyers and sellers.

Name: TnH Global              Email: admin@tnhglobal.com

You might also like

Trending

Lords Hotels & Resorts to launch new property in Bengaluru

India’s premium mid-market hospitality chain, Lords Hotels & Resorts has announced the launch of its 27th hotel property in Bangalore. Located on Mysuru Road, the fifty-three room property is branded under

Latest

Heavy snowfall in Srinagar; GoAir cancels flights due to unavailability of runway

Due to heavy snowfall, the runway at Srinagar airport is not available for operations. Therefore, all GoAir flights to and from Srinagar stand cancelled. The booking window for Srinagar flights

Trending

The Seychelles Tourism Board and Air Seychelles host appreciation evening in India

Seychelles is starting to reap the rewards for having invested much efforts and resources in promoting the destination in India. In spite of being a relatively new market for the

Latest

ITC LIMITED RENEWS ITS PARTNERSHIP OF NEARLY 4-DECADES WITH STARWOOD HOTELS & RESORTS

Agreements signed for 12 existing hotels and 3 new ITC Luxury Collection hotels- ITC Limited and Starwood Hotels & Resorts (NYSE:HOT) recently announced that they have signed agreements to extend

Destinations

TCA Abu Dhabi Successfully conducts Trade Workshops

Abu Dhabi Tourism & Culture Authority (TCA Abu Dhabi) recently concluded a series of highly successful travel trade workshops in Amritsar, Ludhiana and Chandigarh, targeting the HNI Outbound Segment from

Latest

Emirates introduces the world’s first interactive amenity kit in Economy Class

Emirates has launched the world’s first interactive amenity kit in Economy Class providing a more comfortable travel experience. The stylish new amenity kits utilise augmented reality (AR) technology to unlock

Trending

Adventure Trails in Monaco

The Principality of Monaco, set in the French Riviera, with beaches washed by the blue Mediterranean waters, is the perfect playground for the rich and famous. Nothing could be easier

Latest

PRIDE HOTELS ANNOUNCES ‘WORK FROM PRIDE’

The Pride Group of Hotels has announced its guest friendly initiative “Work From Pride” by creating an alternative workspace for them. This is an initiative created for an alternate workspace; for

Slider

RezLive.com – Simply the Best Again

The B2B Global Reservation System, RezLive.com (A Product Of Travel Designer Group) has won two back to back International awards i.e. “B2B Standard of Excellence” award , facilitated by Web Marketing Association

Slider

Emirates and flydubai join forces, announce extensive partnership agreement

Partnership includes an expansive codeshare agreement, schedule alignment and network optimisation Passenger benefits to include access to over 200 unique destinations, seamless travel experience and frequent flyer programmes alignment Both

Latest

Ukrainians cheer on first day of visa-free EU travel

Ukrainians yesterday celebrated the first day of visa-free access to the European Union, with thousands crossing the border as President Petro Poroshenko proclaimed a dramatic “exit” from Moscow’s grip. The move

Slider

Chandigarh, a holiday destination where nature & modernity cohabitate

This holiday season, JW Marriott Chandigarh invites you to witness a unique coexistence of modernity and nature while offering something for everyone to make for a quality family vacation with

0 Comments

No Comments Yet!

You can be first to comment this post!