December 22, 2016 TnH Global 0

2016- a fruitful year for Taiwan Tourism Bureau in India

The year 2016 has been a successful year for Taiwan Tourism Bureau in India. The various sales, marketing and PR activities throughout the year have helped increase the arrival figures from India to Taiwan.

The recent participation of Taiwan Tourism Bureau in India’s first full-fledged travel mart, Business and Luxury Travel Mart (BLTM), focused on specialised sellers and buyers from Business, MICE and Luxury Travel segment from all over the world.

BLTM was a platform for Taiwan Tourism to meet corporate MNC buyers from around Delhi and National Capital Region like Godrej, Reliance, SBI, HDFC, Adani Wilmar etc, which was a great opportunity of future business prospects. Taiwan was awarded the best MICE destination award at the exhibition.Arthur Hsieh, Director of Taiwan Tourism Bureau, Singapore Office received the award.

To capitalise on their presence in BLTM, Taiwan Tourism Bureau also held an educational workshop for the travel fraternity and the media at Taj Mahal Hotel. The workshop started with a B2B session between the Indian travel agents and the stake holders from the Taiwanese Travel industry including its National carrier China Airlines, Princess Cruise, destination management companies Good Time Vacations and hotels like Grand Hyatt Taipei.

Arthur Hsieh, Director, Taiwan Tourism Bureau, Singapore Office said, “2016 was a productive year for TTB. Our participation in various marketing activities and other initiatives to increase the number of Indian tourists in Taiwan has given us fruitful results.”

“The main focus of Taiwan tourism was to diversify into varied consumer and B2B activities to increase the positive image of Taiwan in the Indian consumer mind-set and more healthy growth figures in terms of Indians travelling to Taiwan,” he added.

The tourism board was successful in reaching out to the B2B segment and the B2C market this year with sales calls, joint promotions and aggressive promotions to educate the potential Indian traveler. Talking on the initiatives taken to increase the Indian travelers to Taiwan, Hsieh added that Media FAM trips with SCOOT airlines and other media and Bloggers FAMs were also organized to maintain a positive image of Taiwan in the Indian media.

“As Indians aspire for out of the box wedding destinations, Taiwan is home so some breathtaking destinations which have the potential to host Indian wedding ceremonies. Therefore, we are also promoting Taiwan as a leading wedding destination in India. A wedding Planners FAM to Taiwan was organized and prominent wedding planners from Delhi, Jaipur, Ahemdabad, Mumbai and Kochi attended the FAM,” said Hsieh.

The tourism board plans to focus on consumer and trade activities in 2017 after easing out visa policies for Indian travelers. Indian nationals are now entitled to free Taiwan visa which can be applied online — so its now even easier to plan a leisure holiday or MICE event to Taiwan.

Visa exempt entry into Taiwan for Indian Passport Holder for 30 days via online system - the applicant must have at least one of the following visas issued by Australia, Canada, Japan, Korea, New Zealand or any of the Schengen countries, UK or USA:

Valid resident or permanent resident card
Valid entry visa (may be electronic visa)
Resident card or visa that has expired less than 10 years prior to the date of arrival in Taiwan

Online Group Visa - Visa Exemption for Indian passport Holders with minimum 5 or more people travelling in a group to Taiwan via online system for 30 days.